Livestreaming is a fantastic way to grow your audience, it’s no surprise why it has skyrocketed the Social Media world in 2016. I have been on a livestreaming journey after joining Peri10k, and haven’t looked back since. Whether you’re streaming from Periscope or Facebook Live, live video is so popular because it brings the world together in a more personal way. From Facebook Live to Periscope, the technology world is focused on live video because it brings us together around ideas, events, and the people that matter most to us.
Livestreaming has brought me new opportunities, I’ve met new people and have expanded my audience way quicker than in any other form of Social Media Marketing. In this blog we will be looking at why you should be livestreaming and how you can implement it into your business.
Why Should You Livestream?
Livestreaming allows you to connect with your audience
LivestreamiIng works so well because it allows people to get to know the person behind the brand. Whether you’re a hobbyist or a full time business owner, you can easily meet like-minded people who are interested in what you have to say or sell.
Livestreaming engages and grows your audience much quicker
My first ever live stream achieved over 230 unique views and 2 enquiries – and this was when I had no experience. Whether you’re streaming on Facebook, Periscope or on Blab, you can grow your audience quickly and easily, and they will also be more likely to crawl out from under their rocks and engage with your content.
Livestreaming Uses Your Business Time Wisely
So you’re already Tweeting, Facebook and Snapping – you have time to livestream! We all know that it can take a while to see results from Instagram, Twitter, Snapchat etc – it’s more of a marathon that a sprint. Livestreaming can often yield results much quicker.
Livestreaming Provides Value To Your Audience
There is nothing more important than providing value to your audience when marketing on Social Media – you should never just sell, sell, sell. Instead, livestreaming allows your audience to interact with you in real time and they can ask you questions – whilst getting an instant reply. By allowing your customers behind the scenes into your business, they get to see what you’re about, your expertise, and maybe even have a giggle at the same time.
You Can Build Relationships With Your Audience
Building relationships is crucial in your social media marketing strategy, and livestream is a fun way to do this! Livestreaming allows your audience to see your expression and body language, and get to know you as a person. By being yourself you can connect with your customers on a much more personal level, plus you can get to know their pain points a little better. Not only is it marketing, but it’s also very helpful market research for your business.
Livestreaming Can Deliver a Consistent Message
When you livestream consistently, you can deliver a constant message for your brand in unique ways. You should never say the same things over to deliver the same message, instead, find new and creative ways to deliver it. You should deliver visual consistency as well as consistency with your content.
You’ve Got Nothing To Lose
There are thousands of people who have made money through creating silly videos (like putting your phone in a blender!) and also livestreaming gigs, there is a place for everyone online. You do not need to be a celebrity to be a popular livestreamer, you just need to let your personality shine through and make sure to follow up with any potential leads.
Okay, so now we’ve gone through some of the reasons you should be livestreaming, let’s look at the ways you can livestream for your business!
How To Use Livestreaming For Your Business
Host A Q&A
This is something that we are implementing here at Social Day. Simply gather questions from your audience about your topic of expertise, and let everyone know when you will be live! We recommend taking questions while you are live on air too as you will likely reach more of an audience.
Stream Live Events
Are you going to an awesome event in your industry? Why not livestream you walking around and giving everyone a tour of what’s going on? This can be fantastic as many people can’t make industry events and will help them see what’s going on, and why they should be there! AND, if somebody in your audience is there – you could even meet up with them!
Interview Industry Thought Leaders
These can be extremely popular with your audience as they will often have questions for the thought leader themselves. Simply create a relationship with a thought leader and ask them when the time is right, it’s as simple as that! You can even get your audience involved and generate buzz around the event by announcing it ahead of time.
Behind The Scenes In Your Business
Do you have an awesome team you want everyone to meet? Get them to join you on livestream! Show your audience what goes on in the office on a Friday afternoon, or maybe what’s going on on the factory floor. The funnier it is, the more likely it is to go viral.
Host Live Mini-Courses
Teach your audience to do something relevant in your industry. Are you a baker? Teach everyone how to bake awesome cupcakes – live so they can follow along with you. Or maybe you’re a personal trainer – you can teach everyone your workout for the day!
Stream A Product Launch
Product launches are seen as VIP events, and so if you share this experience with your audience they will feel more of a connection with your brand.
Livestream You Working
Do you have a visually appealing job? Whether you’re an artist or not, it can be fairly simply for some businesses to make their work more visually appealing. Livestream a cool project you’re working on (check permission with client where needed) and show everyone how it’s done. This can be great for showing off how good you are, and depending on how creative it can go viral.
Join In With Social Media Challenges
There is pretty much always a social media challenge going on, whether it’s the ice bucket challenge or painting on 100 layers of nailvarnish, there are so many different ones! See if your team will join in too, as a team of 5 can be livestreamed daily for each weekday!
Do Special Announcements
Have you got something awesome coming up in your business? This is a great opportunity to livestream! Instead of doing the typical announcement post, announce the livestream to generate buzz and livestream the actual announcement.
There are so many ways for you to use livestream for your business, these are just a few of them. On the 18th August in Maidstone, we have myself, Britt Wyatt (She Who Bakes) and Lucy Hall in Maidstone to teach you how to use livestreaming for your business, click here to find out more!