Facebook is pushing videos now more than ever, and live videos are included too. Not only do videos allow you to reach more people on Facebook, it is by far the most engaging type of content. Videos are more likely to get likes, comments and shares. If you aren’t using videos in your Facebook marketing strategy, you are making a huge mistake!
You can create good enough videos with your smartphone, they don’t have to be perfect all of the time. Invest in a smartphone with a good camera (or a digital camera), a microphone and a tripod suitable for the device you’re using.
Use Live Video
Live video gives you a way to interact with your audience in real-time and it gives them a real insight to your business. It is the best way to show off your authentic self. You have the option to livestream from your personal or business page – see which one works best for you. Here at Social Day, we highly recommend that you implement live video into your strategy. Each live video is available forever on your page unless you delete it, and can be a reused.
Have Good Lighting
Try to light your face with natural light, as this will be more flattering and makes the video look much better. Consider investing in a lighting kit (I recommend a fluorescent light) if you are going to use video regularly.
Use Subtitles In Your Video
Quite often, it can be difficult for your audience to watch videos while they’re on the go as they don’t always have headphones. A way to get around this is by adding captions to your video. If your business is global, it would be a good idea to provide videos with subtitles in other languages and target them to the specific countries you operate in. This can increase engagement with overseas prospects hugely.
Create A Great Thumbnail
A thumbnail can be the difference between a watch or a skip. In previous experiments, I have found it best to use a shot of the video with people in it compared to text. However, if you don’t want to use an image from your video, you can always create your own with some like Canva and add it in.
Don’t Just Be Businessy
You don’t have to be all about business on Facebook, people like to see the real people behind the business. Why not join in with all the latest challenges, or just do a fun off-the-wall video. Maybe you’re out team building, film it and upload it! People want to work with people, not a Facebook Page. Have a little fun!
Include Your Call-To-Action
The point of a business video is to raise awareness of your business. Make sure you include a call-to-action in your videos as this is what will make sales. Send them to a relevant landing page. For instance, if your video is about circuit training, send them to a landing page with a free taster session.
Create Something That Is Highly Shareable
Videos are highly shareable pieces of content, and they can make your brand see thousands. Inspirational videos and those that are entertaining or informative are more likely to be shared than a general sales message – people share things to make themselves look good, they don’t want to help you.