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Month: September 2016

Rethinking the Future of Social Media: Victoria Taylor Live at Birmingham

Victoria Taylor was keynote speaker at Social Day Birmingham in September 2016. Victoria Taylor of Blend Social and Summit Live UK talks about Rethinking the future of social media. We recorded the session and have made it available to our members.
You will hear about:

  • Customer Experience
  • The importance of communication and relationships
  • Storytelling

Watch the video here.

Not a member? Join here. 

Top Tips For Using Video On Facebook

Facebook is pushing videos now more than ever, and live videos are included too. Not only do videos allow you to reach more people on Facebook, it is by far the most engaging type of content. Videos are more likely to get likes, comments and shares. If you aren’t using videos in your Facebook marketing strategy, you are making a huge mistake!

You can create good enough videos with your smartphone, they don’t have to be perfect all of the time. Invest in a smartphone with a good camera (or a digital camera), a microphone and a tripod suitable for the device you’re using.

Use Live Video

Live video gives you a way to interact with your audience in real-time and it gives them a real insight to your business. It is the best way to show off your authentic self. You have the option to livestream from your personal or business page – see which one works best for you.  Here at Social Day, we highly recommend that you implement live video into your strategy. Each live video is available forever on your page unless you delete it, and can be a reused.

Have Good Lighting

Try to light your face with natural light, as this will be more flattering and makes the video look much better. Consider investing in a lighting kit (I recommend a fluorescent light) if you are going to use video regularly.

Use Subtitles In Your Video

Quite often, it can be difficult for your audience to watch videos while they’re on the go as they don’t always have headphones. A way to get around this is by adding captions to your video. If your business is global, it would be a good idea to provide videos with subtitles in other languages and target them to the specific countries you operate in. This can increase engagement with overseas prospects hugely.

Create A Great Thumbnail

A thumbnail can be the difference between a watch or a skip. In previous experiments, I have found it best to use a shot of the video with people in it compared to text. However, if you don’t want to use an image from your video, you can always create your own with some like Canva and add it in.

Don’t Just Be Businessy

You don’t have to be all about business on Facebook, people like to see the real people behind the business. Why not join in with all the latest challenges, or just do a fun off-the-wall video. Maybe you’re out team building, film it and upload it! People want to work with people, not a Facebook Page. Have a little fun!

Include Your Call-To-Action

The point of a business video is to raise awareness of your business. Make sure you include a call-to-action in your videos as this is what will make sales. Send them to a relevant landing page. For instance, if your video is about circuit training, send them to a landing page with a free taster session.

Create Something That Is Highly Shareable

Videos are highly shareable pieces of content, and they can make your brand see thousands. Inspirational videos and those that are entertaining or informative are more likely to be shared than a general sales message – people share things to make themselves look good, they don’t want to help you.

 

Facebook just launched live video in messenger called Instant Video.

Facebook just launched live video in messenger!

The updates just keep rolling out for Facebook this year! Facebook just launched live video in messenger called Instant video! Another great feature Facebook should be applauded for.

Here’s what the team Facebook had to say:

‘we simply expect to have that ability in real-time, all the time. With Instant Video, you can bring your conversations to life in the most authentic way — seamlessly and instantly. It’s perfect for sharing quick moments with friends who aren’t right by your side or making your conversations richer by seeing each other face-to-face when you are messaging’

According to Facebook, here’s how it works:

‘First make sure that both you and your friend have the latest version of Messenger for either iOS or Android. Then, while both of you are viewing an open Messenger conversation, tap on the video icon in the top right corner to start sharing real-time video. Audio is off by default because sometimes you just need to see something, not hear it — but sound can easily be turned on if you choose. Your video will float over the active text conversation that you can continue while viewing the video. Your friend can watch your video stream and share a video back if they decide.’

instant video

Sounds awesome right?

Obviously this is a great fun feature for friends to keep in touch in real time with live video. But what are the uses for business? I can think of a few. Watch this space for our ideas for businesses using instant video in Facebook messenger.

How will you be using this new update?

Get the full story here.

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