Twitter has a whopping 230 million users across the globe, and twitter is one of the most powerful online marketing tools that can help you grow your business nationally and internationally. However, this will only work if you use it correctly.
It’s no secret that many small business owners are unsure on how to leverage Twitter as part of their social strategy, many finding Twitter is more confusing than Facebook. Twitter can be used for marketing your products or services and also connecting with your customers and leads in a different way. Below we’ve compiled some actionable tips to help you get the most out of your Twitter account.
Engage your followers!
Twitter allows you to engage with your followers in real time, but in a unique way. You are limited with the amount of characters or content you can put in each tweet, but that just means you need to get creative with your language.
Respond to the tweets if those you follow and those that follow you. The more you engage with them, the more interested they will become in your product or service and the more likely they are to buy from you. Consumers like businesses that are easily accessible as should any issues arise, they know someone will be there to sort it out. If you’re always busy, it’s a good idea to hire a social media manager to reply to tweets in your company’s behalf.
Make sure you personalise your tweets and don’t send out the same generic tweets, this can seriously put people off your brand. It doesn’t hurt to add a little personalisation into it!
Keep an eye on competitors
This may sound odd, but follow your competitors on Twitter. If you truly want to be the best in your industry, you should watch what they are doing. Follow them on Twitter and see what’s working for their business, and what’s not working. Although every business is different, it can keep you from wasting time and making mistakes.
Chat with the experts and influencers in your industry
Twitter has an amazing search function and also tons of hashtags for you to find influencers and experts in your industry. You should follow them and start engaging them on a regular basis. Not only does it help you build a rapport with them, it can open up doors for your business.
Use Twitter search to find customers, like-minded prospects and influencers that relate to your specific industry. Follow them and once you get them, start engaging them more regularly. This is important because it doesn’t only help you develop a long-term relationship with them, but it also opens the door for numerous business opportunities as well.
Videos, images and GIFs get a lot more retweets, clicks and views than just plain text tweets. After lots of testing across various accounts I have found these to make a huge difference in each businesses strategy. Engagement increases massively when you add videos and GIFs, but you must make sure they are relevant to the tweet and to your brand.
Integrate Twitter with other platforms
Social media marketing works best when you use the platforms together. Are you running an awesome offer on Twitter. Let your Facebook fans and email list subscribers know! This means you will be be promoting your Twitter to people you already know are fans of your business.
Another great way to do this is by embedding a tweet into a blog post, as people do not need to leave your website to interact with the tweet, they can be retweeted etc right on your page!
The ways in which you can use Twitter to benefit your business is endless, but I have listed just a few for you to get started with.
Don’t forget, you can find us on Twitter and ask us any questions about Social Media, we’re always happy to help.