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Category: CONTENT

Tiny’s top 10 tips for attending events

Tips for event attendance

Industry events are great, it might be your first event helping you to get a better understanding of the market or you may be influential in your sector and a seasoned delegate. Events are a great way for you to catch up, keep a check on what is happening and make new contacts.  
 
Whatever you reason I thought I would share some of the ways that we maximise event attendance for the conferences that we attend and some of the feedback we give to SocialDayUK delegates.

You have just booked your ticket, but don’t wait until the event to start getting the most out of your ticket. If you are taking a few days out of work this is an investment, these tips will help you get the most out of the event, don’t just rock up and listen, immerse yourself into the event and who knows what it may bring. We have had some great success stories, guests getting new jobs, picking up new clients and being invited back to speak the following year.

 

 

Pre Event

 

  1.  Pre-event networking – Meet delegates attending the event, most conferences have a social media group (ours is SocialDay Community) These are a great way to talk to other delegates, meet speakers and start to plan your event.

 

  1. Plan your sessions, a full programme will usually be available prior to the event, you can always contact the organisers to request one. Our event has two tracks running on workshop day, and many events run multiple tracks, plan what you want to see and save time deliberating and choosing on the day. Have a look at floor plans, note how long it takes to walk and factor in those refreshment breaks.  

 

  1. To help decide which sessions you want to see, check out some of the speaker’s videos, many will have sessions recorded and available.  It’s a good way to get a flavour of what the presentation style is, remember though each event is different and each audience is different a good speaker will tailor content to that audience.

 

At the Event

 

  1. Registration – Walking in and grabbing your badge, all the staff will be on hand to register you, if you have any questions now’s the time to get them out, organisers will be on hand and you’ll get a quicker response

 

  1. After you grab your badge (depending if your on time) usually coffee and networking will take place, look around and if you don’t know anyone it can be daunting, you’ll see old friends chuckling, professional networkers walking the floor, DO NOT revert to type and start scanning your mobile phone pretending to be busy or flicking through the conference programme (you’ve already planned the day) get out and meet some new connections, business and life are about relationships! Be brave!

 

  1. Introductions – It’s not always easy to meet new people in a conference environment, but people on their own generally feel the same way and are most likely glad that someone has reached out.

 

Make life easy, be natural, be yourself, but know what you want to say.  Break the ice, say good morning ask what sessions they are looking forward too, don’t bang on about yourself, if asked then give them a quick overview of what you do, but be prepared to listen to them too!

 

At SocialDay we have plenty of opportunity to network, refreshment breaks, lunch (and yes we actually provide food) and our networking parties (strange but most delegates seem extremely social after a few drinks)   

 

The Main Event

 

  1. We run a social media marketing event, naturally, our guests like to share lots of the content and jump on the #socialdayuk.  Some prefer to take notes, we record all sessions so you can watch them back over and over again, many events also do this. Don’t just take notes, try active listening, pull a list of questions you want to be answered together, most sessions will have time for a Q&A, and most speakers will also stick around at an event, so it’s good to have some questions you want answering when you meet a speaker rather than small talk, think of it as real value.  

 

  1. Content – pull all the amazing tips you have been interested enough to jot down in your notebook into an article, blog post or review and share it across your own social networks.  Top tip, dress it up as a review and you’ll get conference organisers share it post-event and no doubt for marketing the next event, we certainly do.

 

  1. Put your out of office on – If its urgent people will get in touch with you, don’t ruin your own experience by getting stressed out working during the sessions.

 

Post-event

 

  1. – Follow up with those connections you’ve made, arrange a call or just connect. You have made plenty of new connections, don’t just file business cards, actively reach out and continue to develop your network.  Even in social media it’s the human aspect that counts the most.

 

We hope these tips help, if you have any questions about SocialDay please drop us a line.

Is it worth me attending SocialDay?

We all put a lot of thought into which events we attend, let’s face it it can be a minefield with so many events going on at any given time looking for the right event can be mindblowing, is it value for money, will I learn anything, who will I meet, so why should I bother with SocialDay?

If you work in or around social media marketing then this event is for you! In fact, it’s been built and designed for you.  Going back a few years Lucy our co-founder had been working in social media management and wanted to find an event that gave her some insight and practical help in her role.  Disappointingly she could not find one, most events were full of cheap tactics, 10 steps to success or just covered the basics, she got all that (as do you). What she craved was an event that showed her what other marketers are doing, she wanted the Social Networks to attend and tell her what was new (rather than seeing the same old press releases that get shared or the internet getting angry with the latest changes). she wanted an event that gives you an opportunity to talk directly to the social networks, your peers and learn some things you actually did not know!

SocialDay was born!!!

Fast forward and we now have an event that covers 3 days, and over 40 topics, we produced a survey last year to find out what the key issues for our guests were and here are some of the common themes:

  • We know what we should be doing, the issue is getting the client to implement
  • Our brand guidelines are stopping us from being creative
  • Algorithms and reach, I just can’t keep up
  • Worried about the effectiveness of Influencer Campaigns
  • Need support with strategy
  • We know we need to do more Social Media, and integrate better with traditional media
  • I’d like to know what the future of social media holds
  • How do I scale my agency
  • I would like to hear from people who have done this stuff, not just talk about it from someone else’s book for a living
  • How to  build communities, and keep them

All of our delegates are working with clients or for companies and are actively performing in the role of Social Media Marketer (apart from the aspiring students who we welcome)

This is not an event that is covering the basics, our guests know how to use these excellent marketing tools, in fact, most of out delegates could talk at other events on the topic, if your looking for the basics then this is not for you.

Where else can you get 3 days of training from some of the most successful individuals and companies in Social Media Marketing:

  • Bruce Daisley – Head of TWITTER EMEA
  • Dean Johnson – Head of Innovation, BrandWidth
  • Ed Couchman – Head of Agencies – FACEBOOK
  • Jana Damanhouri – Head of Social JUNGLE CREATIONS (VT and Twisted)
  • Sean King – CEO – SevernC3
  • Lisa Jenkins – Editor – Social Media Examiner
  • Adam Barnett – Client Services Director, ITN Productions
  • Florie-Anne Virgile – Chief Operating Officer, Citizen Press UK
  • Andrew & Pete – Global Content speakers (SMMW18)
  • Lee Wilcox – CEO – On the Tools
  • Victoria Taylor – Founder Untwisted Media
  • Samantha Kelly – The Tweeting Goddess
  • Kevin Gibbons – Managing Director, BlueGlass
  • Authentic Alex – Official top contributor on LinkedIn
  • Daniel Knowlton – Co-Founder KPS Digital Marketing
  • William Bonidido – McDonalds Social Media Editor
  • Sarah Jones – Head of Media, Birmingham University
  • Katie King – Artificial Intelligence, Author and speaker
  • Nic McCarthy – Chief Creative Officer, Seven
  • Teresa Heath Waring – Founder THW
  • Harry Hugo – Co-Founder The Goat Agency)
  • Dominic McGregor – Co-Founder and COO-Social Chain
  • Lukasz Zelezny – Director of organic growth uSswitch, Zoopler and Prime Location
  • Robert Craven – Author, Grow your digital agency
  • Dominic McGregor – COO – Social Chain
  • Qasim ‘Cas’ Majid – Founder – Wow Zone
  • Craig Fox – Influencer
  • Mark Williams – LinkedIn Trainer

The full programme will be announced shortly (sessions can be viewed here), we still have more fantastic sessions to announce!

All events are an investment, both in time out of the office and the cost of attendance, the killer question is will you see a return on that investment?

We think so, but don’t take our word for it! You can find several independent reviews here at the bottom of the page, also check out the twitter #SocialDayUK and you will see what delegates have had to say about the quality of the sessions in real time at the previous events. For the cost of a ticket, you will be hard pressed to find this level of training, at the price point of the ticket for this three-day festival!

If you want 3 days of training from some of the worlds biggest brands, you want to interact with those running the worlds biggest social networks, meet like-minded individuals and listen to cutting-edge debates, book your SocialDay ticket today.

We hope to see you on the 30th May – 1st June

Content Cal return to sponsor SocialDay

We are delighted to announce that ContentCal is back to sponsor SocialDay(the number 1 Social Media Marketing event in the UK), this is a tool that we at Socialday use for our own marketing, we honestly do!

ContentCal will be hosting the “agency growth” session at this years event, we will be announcing the full list of panellists shortly, if you want to know how to scale up your agency then this is the workshop for you!

ContentCal is a simple and intuitive way to manage social media content, removing the need for the numerous painful Google Docs, Spreadsheets and Emails – allowing teams to maximise efficiency by planning, approving and publishing content in a familiar and intuitive calendar interface. New for 2018 they have also introduced analytics to help with tracking progress and those tricky client reports.

What do Users of ContentCal say:

“For me, the planning side is what makes ContentCal different. Ideas can now be stored in the backlog, upcoming events and drafts can be added as placeholders in the calendar and mapped alongside our campaigns.“  Beckie Coupe

“I started planning our week’s social media every Monday morning, which reduced my workload massively. ContentCal is easy to use so took no time to get to grips with. The whole team could then chip in easily, creating ideas together, and all being able to see the week ahead” Gravity Force

“Streamlining content creation, team communication, sign off and publishing in one tool has been a game changer for the team at Molly Moodle Media. Feedback is easily tracked using comments and edits can be made quickly within the calendar. The drag and drop feature makes it easy to move posts around the calendar to optimise posting times. Whilst managing every client calendar from within one app has removed a lot of the stress and admin from managing social media for multiple clients” Molly Moodle Media

To grab your place on the agency growth workshop at SocialDay book a ticket today: here

You can find out more about ContentCal website here: they have a few different options for all sizes of social media account management

The attack of the Content Zombies

The Attack of the Content Zombie

It’s that time of year again, ghouls and goblins, pumpkins and social media capitalising on a Halloween theme. You got it, no different here!

Is your content a zombie?

I have lost count of the amount of articles I have read about Social Media users being zombies, and while you may agree or disagree with them as content creators are we to blame? Are we guilty of creating content sometimes so bland to chase organic reach or to bend an algorithm to get better engagement our content becomes zombified?

Characteristics of a content zombie?

Living Dead – The content exists, but its lifeless, broadcasting the same message that has been around since 2012, the world’s moved on but the content has not. They treat social media marketing like email marketing in the 00’s spray and pray with little thought for the user, the customer experience nor engagement.

Decaying – They repurpose every bit of content, with no attempt to freshen it up, It’s part of the automated content loop that pumps out content to achieve frequency goals (or should we say ghouls), It  has been repurposed so many times it’s  beginning to rot. It’s turned green and is emits a putrid smell.  

Unemotional – The message frequently goes straight for the sale, offering no value to the audience. They are uninterested in the customer’s world, they have a product or service to shift and believe that all the world needs to know is they are a market leader using some self invented metric.

Hungry for human flesh – They are hungry for your page likes, views and shares, the more consumers ignore their content the hungrier they get and the more frequently they push out the message. They don’t care about real engagement they just want vanity metrics to make the content look good. You may even find them creating a facebook ad to tell the world how many likes they got on a piece of content they nicked off someone who created it back in 2014 all to impress you,

Does not attack other zombies – Ignoring best practice they will often form swarms of content zombies defending bad practice.

Groaning and howling instead of speaking – They are not advocates of engagement, the content does not provoke discussion and nor will they respond to praise or criticism in the comments. They may reach out to influencers using direct message explaining why it’s in their interest to share their content, however do not expect a relationship building exercise here, it will be blunt and to the point.

Solving the content zombie problem

Well good news for all the advocates of content marketing and those social media marketers who choose to create content with an audience in mind, you just need to continue doing what you do best.  As consumers become wiser and better educated they see through the content zombie and a lack of consumer engagement and interest will kill them off.

The next few weeks offers you and your clients a chance to be a little more creative with your content, if nothing else Halloween is a chance to have a little fun and “creep it real”

We would love to see your content for Halloween so “if you’ve got it haunt it”, and if you post a screen grab or link on the post or email us we will be picking the best executed campaign or post and giveaway a ticket to #socialdayuk the big 3 day event on 30th May to 1st June 2018.

Looking forward to seeing your unBOOlievable content.

SocialDay announces Content Marketing Association as Partner

We are excited to announce another great partner to the #socialdayuk event on the 30th May to the 1st June 2018, in London, The Content Marketing Association are our industry association partners, to support the event they will be bringing together a panel to look at the “Future of Livestream” fielding a combination of experts to debate and answer your questions live.

Members of the CMA will also receive an exclusive discount to the event, you can find out more about this through the CMA, or contact us directly with your membership details.

A little more about the CMA:

“The Content Marketing Association (CMA) is the industry association for marketing, publishing, advertising and social agencies. The overarching aim of The Content Marketing Association is to promote the use of content as an effective marketing tool to client marketers and showcase the channels it can be used
for. We also use our experience and expertise to advise and promote brands and media agencies wishing to enter the world of content marketing, an industry that’s now worth in excess of £5bn in the UK alone.

Through our research, events, and training, we aim is to realise the potential content marketing has for brands and encourage creativity and effectiveness.
Since the organisation was formed in 1993 as the APA, the CMA has been at the front of the content marketing revolution, driving the industry forward as it has evolved to become the industry it is today. The key to the CMA’s success is informing and educating both clients and members about
the latest thinking in all areas of content marketing, while showcasing the talents of its members as they plan and produce ever-more effective and innovative strategies and creative work. This work now takes in all conceivable marketing channels – print, online, digital, video, mobile, social media – to produce fully integrated solutions that consistently perform above and beyond their clients’ expectations.”

Along with our other partnerships, this year we have secured another partner that shares the same core values as SocialDay and our delegates, we are looking forward to hearing more from the CMA in the lead up to the event.

Further information and details of membership can be found at the-cma.com

 

ContentCal sponsors SocialDay

We are delighted to announce that ContentCal has sponsored SocialDay, this is a tool that we at Socialday subscribed to and use for our own marketing, so we know it’s good. We are proud to have such a great content management tool aligned with us.

ContentCal is a simple and intuitive way to manage social media content, removing the need for the numerous painful Google Docs, Spreadsheets and Emails – allowing teams to maximise efficiency by planning, approving and publishing content in a familiar and intuitive calendar interface.

Having previously been a social media agency, we saw first-hand what an efficiency and productivity drain it is to plan and organise a content calendar, especially when there’s a number of stakeholders that need to collaborate on, or approve this content. We couldn’t find the right technology to support this process and help our agency grow, so we built ContentCal.

Since launching ContentCal to market in December 2016, we’re now used by over a thousand companies ranging from the likes of Sky and Odeon, to agencies like Dentsu Aegis through to Micro and SME businesses.

“The approval process of content is so much simpler using ContentCal. What could take a few days now takes far less time. Our improved workflow using ContentCal has both saved time and impressed clients.” – Lloyd Palmer

Go checkout out the website here:, they have a few different options for all sizes of social media account management

 

How do you create content that is not boring?

Social Day talk exclusively to Andrew and Pete about content for Social Media Marketing, we look at how often you should produce content.  Especially content that is not boring

Get an insight into how the guys plan their own content each week and hear about how you can make your own content interesting, even if your business is a little bit well, dull.

You can see this award winning pair speak at SocialDay London on 16th June you can find out more about the guys here

 

Andrew and Pete will take you through how to create really awesome content (even if the subject is a bit, well, dull) Fresh from Social Media Marketing World in San Diego and Social Day Birmingham, this award-winning partnership will help you and your clients get engagement and traction when it comes down to the nitty gritty, your content.  You can have the best strategy in the world, you can execute it perfectly but if your contents dull, well its dull and will not be shared!

 

Andrew and Pete run the content marketing company called – ‘Andrew and Pete’, where they help businesses create share-worthy content that builds brands people love. They are international speakers, authors, and consultants with a fun and engaging style.

They are regular contributors for Social Media Examiner, speakers at Social Media Marketing World 2017 in San Diego and have been featured on Entrepreneur on Fire and Huffington Post. They also won Digital and Social Media Company of the Year at Newcastle Business Awards and were finalists for The Entrepreneur of The Year Award at Living North Awards.

Book your ticket to see this dynamic duo supercharge your content – click here 

Visual Social Media Toolkit: The tools that make social media image and video creation easy

Social media marketing is tough, you need to be present, you need to be creative, you need to be strategic. So then how is it possible to do all of this when perhaps as either business owners and marketers our time is limited and all of these things are different skill sets? TOOLS of course!

Over the last few years as social media has become a mainstay in marketing the tools for managing social media have become more and more sophisticated. Tools like Hootsuite and Buffer are the norm in a social media managers life now as being able to batch schedule to free up time for engagement is key to a successful, consistent social media strategy.

There are more impressive tools out there for image and video creation too, if you haven’t heard of Canva yet… where have you even been? – Canva is a visual social media tool where you can create fantastic images for your social media profiles without the need for a designer or photoshop skills.

These tools above are more or less staples of a social media managers business tool kit. How did we even manage before Canva and Buffer? I suppose there was Pic Monkey... Actually Pic Monkey is also pretty good, having had a major update recently, also you can’t really crop with Canva (or at least I haven’t worked out how to) with Canva you can crop and create transparent PNG images, with Canva you can but you have to pay for that, not much mind you but I always think it’s best to have a few tools in your bag. For cutting your images out onto a transparent background normally you’d have to use photoshop or pay a designer to batch crop your products, well no more is that the case, there’s 2 tools I use to cut out busy backgrounds and they are clipping magic and background bonanza. Both have a free version and both have a paid version and you are talking a few small pounds per month and the tool literally evaporates your backgrounds in a click of a switch.

Adobe not wanting to be left out of the easy templated image creation space launched Adobe Spark, it’s free, it’s fantastic and it’s very easy to use. Again no photoshop skills required, perfect for your blog headers, facebook and twitter images. All cropped to the right size for each social network. Actually Spark has even more to offer than the Canva’s and Pic Monkey because it also offers a video creation template (well several actually) you can upload or use the free stock images and video provided to create some great videos with text overlay and music, you can also easily record your voice over the top with a click of a button. They also include story templates which takes the planning out of the videos slightly, meaning if you have a creative video / slideshow idea then it’s easy just to populate the story very quickly. It’s also worth mentioning that Buffer have an Image creation tool too called Pablo (awesome name, I know) It’s very easy to batch create images and you can schedule them straight out though buffer.

 

Then there’s the image apps for your phone, i’ve personally been in love with Wordswag App for a long time now, it so easy to use and to create attractive images within seconds from your phone. There is an issue though, now that so many people are using it some of the designs do look a bit samey.. so it’s okay to have the tools but I think you still have to think creatively in terms of the images you create.. have you seen someone else using the same images and fonts? if so try to change it up a bit. Typorama is also a staple on my iPhone, it’s practically the same as wordswag, in fact the free images library they use is the same (pixabay) but the font are different. With both you have the ability to upload your logo to make your images look branded. It’s worth sticking to a design type or colour scheme for all of your brands content this way you’ll become instantly recognisable over time to clients and potential customers on social media. Some other similar tools I have on my phone for this reason are PicsArt, Photocandy and of course Canva (There you go Canva…. is that enough of a shout out for you).

Not only have the image creation tools exploded over the past couple of year but video tools are also getting more and more sophisticated. The more we use our smartphones to create the more there became a need for post production video tools that we can use easily on our phone, not only that but many of us don’t want to be on screen and so there are tools that make it really simple to create video (literally drag and drop) with stock image and animation just like Adobe Spark I mentioned earlier. These include web tools like Biteable, Biteable is one of my personal favourites it’s free or low cost (I would get the paid version to remove the Biteable branding literally £100 for the year). They have heaps of animation and footage available that you can drag drop and edit easily. Then there’s Animoto, again Animoto is a great tool for creating drag and drop animation.

BITEABLE

The video apps for your smartphone are so easy to use, so easy that it even makes video creation fun! Now you can be creative without needing the technical skills to see your stories instantly come to life! Tools like Ripl are fantastic for creating templated short video for social media. Like Typorama (I mentioned earlier) there is Videorama which literally does the same thing but for video. If you are an iPhone user i recommend that you use iMovie the app for post iPhone video production, it’s so easy to use and it’s free! Perfect for editing short pre recorded video.

Gifs are trendy again, remember myspace? it used to be bursting with fun and colourful animated gifs! Well, they are back! Since the major social networks started to accept Gifs we’ve all gone gif mad. If you aren’t in on the Gif action, then download the Giphy cam app or Gif X, these tools enable you to create fun and eye catching images right from your phone that you can embed in blogs and share on social media. Oh again, they are so simple to use.

 

 

 

 

 

Avatars of yourself are a fun way to show your personality without having to show your face, BitMoji is wonderful for creating your own avatar to share on social media or to add to your Canva images and so on. It’s actually owned by Snapchat and so integrated seamlessly. This app is available for your phone or even as a Chrome extension. You can even dress up in different outfits depending on the way you feel. Get the keyboard extension too so you can reply to social media massages with a simple avatar that gives a visual representation of how you are feeling. Emoji Me is also top for this, you can literally create an emoji that looks exactly like you wrinkles and all!

THE HUMAN SOCIAL MEDIA EXPERIENCE AT SOCIAL DAY – ROUNDUP

Oh what a day! Social Day Birmingham… 27th April 2017 was a day not to be missed if you work in social media or you run a business where you are responsible for the content and social media. Why? because we got together and learnt, we networked, we created and we laughed. And if you didn’t make it don’t worry, i’ve put together a roundup to give you a flavour (just a flavour… you should have been there!) of what went on…. So I want you to grab a cup of tea and relax, soak it up and imagine what it’s like to be part of something so special..

Social Day Birmingham kicked off with Julia Bramble, Julia talked about the importance of human interaction in a digital world. She threw colourful paper around the room exclaiming it was just like the content people share on social media… colourful rubbish. Julia asked us to think about the content we create and to remember the importance of just making more in depth connections with our customers.

Next up came Daniel Knowlton. To kick off his talk Daniel ran a giveaway asking the audience to post up a tweet with a selfie on social media, the winner was to take away 2 emoji cushions and bottle of bubbly, this got everyone creating content and interacting straight away. Daniel then took the topic of Influencer marketing and flipped it, telling the audience how they could become influencers online in their own right by creating incredible content, giving away valuable information for free that actually helps people. Daniel has used this strategy in his business to become on of the top influential digital marketers in the world.

Desi Dobreva talked about how to really use instagram for business sharing her top tools and ideas for growing a following. Desi explained that using hashtags in Instagram posts should be a key strategy. She also talked about the importance of branding in Instagram and social media. A great Instagram feed should be instantly recognisable as your own brand, in your own brand colours and style. To do this Desi explained that you should stick to certain colours and if possible stay away from the selfies! Again make sure you are posting consistently and using the stories and livestream capabilities available in the Instagram App.

After the break we heard from Cas Majid. Cas took us through his 8 steps to social media strategy success. Before he began his step by step talk he reminded us that with social media there are no silver bullets and that everything is different based on the objective of each company. Cas took us though his social media strategy beginning with: Start with the end in mind meaning that we need to have a goal to work towards, you can’t have a strategy without an objective. He then said before jump in we should analyse the platforms to see what fits in best with our objectives. Cas discussed the importance of social listening, curating and creating content and how being consistent is really important. He touched on social media post timing, looking at trends and things happening in the calendar and media as well assesing our values. Lastly Cas discussed the importance of mesaurement and testing.

Victoria Taylor was up next. Victoria spoke about the importance of customer experience. But first she explained what customer experience is: Victoria explained that customer experience is the product of an interaction between a business and a customer over the duration of their relationship, this interaction is made up of three parts:

1.) The customer journey

2.) The business touch-points a customer interacts with

3.) The environments the customer experiences (including digital environment) during their experience

Victoria asked up to think about experiences as mini moments

“All of these elements are mini experiences that someone has with you… you are only as good as the last ‘moment’ that you had with someone, so how do you make each moment memorable every single time? Victoria gave the audience a practical exercise asking them to create a mini moment about their best moment from social day and post it on social media. The 2 winners will receive a copy of Brian Solis book. 

Lucy Hall (yeah that’s me) then came to the front to discuss tools, including visual, video and content creation tools such as Canva, PicMonkey, Bitmoji, Wordswag, PicsArt, Clips, Biteable, Animoto, iMovie, Giffy. Then tools for instagram: Planoly, Tagomatic, Layout. Boomerang. Scheduling tools included: Buffer, Hootsuite, SmarterQueue, Sprout Social, AgoraPulse. We then discussed analytics and passed over the to the audience to give their own tool suggestions which included: SEM Rush… (Stay tuned for a full list of tools discussed during social day – there were lots!)


After lunch we welcomed Andrew and Pete with an energetic performance about content, called ‘contents a beach’ – Equipped with beach balls. They explained the importance of being different and asked the audience to stop creating boring content. They asked us to put more effort into a post after working out that they spent a week on a social media examiner post so why don’t they do the same for their own blog? And since they took the time to create they have seen their business and clients business grow.


Next up came a really powerful testimonial for livestream from the inspirational Mr A Singh (Amrit Singh) Amrit told his livestream story showing how he was also able to use social media and livestream for good with his humanitarian efforts. He also managed to grow a business, He gave his tips for success.

Mike Hacker (Also known as Hax) took us through how to create great video using your mobile phone.. wow this was cool, mike did all his talking through video showing real life examples of how to improve your production including and this tip is good! – ‘Remember to clean your phone camera lenses”… it smudges you know? And if you stand further away from your smartphone the sound quality deteriorates so ensure you use a lapel mic. Some great takeways here, it was like having 2 Hax’s for our money in the room! We were seeing double…

Abdul Shakur discussed social selling and explained that relationships are key, that making your content and message all about the customer is best and reinforced the fact that education, help and nurture will often lead to the sale.

Then came the panel session, all the speakers got together at the top to answer the audiences burning questions. Here are some of the top tweets about that!

So there you have it… It’s not over though, it’s not. I don’t hear any fat lady singing. See you in London. 😉

Rethinking the Future of Social Media: Victoria Taylor Live at Birmingham

Victoria Taylor was keynote speaker at Social Day Birmingham in September 2016. Victoria Taylor of Blend Social and Summit Live UK talks about Rethinking the future of social media. We recorded the session and have made it available to our members.
You will hear about:

  • Customer Experience
  • The importance of communication and relationships
  • Storytelling

Watch the video here.

Not a member? Join here. 

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