It is no secret that the future is digital, however so many businesses are still behind online. In this blog I’m going to give you some quick tips to help you improve your online presence.
Have a good website
A good website doesn’t have to be expensive. Sometimes all you need is a simple website unless you’re selling online, and you must make sure that it is kept up to date. Make sure you out relevant images on your website and if you don’t have any photos of your own, find great stock images on Pexels, Pixabay and Unsplash.
Consider starting a blog on your website as this can help grow your traffic. Try to blog up to three times a week, but once a week is enough. This can can give help get links back to your website and can improve your Search Engine ranking,
Don’t spread yourself thin
Start small on Social Media and make sure you can handle one platform well. Unless you have a team or dedicated social media marketer create content for each platform, it’s best to keep to one or two platforms.
Reply to comments and questions
Many small businesses tend to forget or overlook comments or replies to their posts, which is completely the wrong thing to do! Each time you reply to or like a comment (I’m getting scientific here!), a small shot of dopamine is released into the brain and the person experiences a feeling of euphoria, in similar ways to nicotine. People love it when brands mention them!
Unless a comment is spam, you should at least acknowledge it with a like. Make sure to set out times to reply to all comments and questions, and spread these out throughout the day. This keeps your profiles looking active. If you don’t have enough time for this, consider hiring a social media manager,
Sometimes, you will get disgruntled customers commenting on your picture, but don’t fret! Instead, try to resolve their issue. Try getting them to contact you privately and if they don’t, always act in a professional manner.
Simetimes, we just don’t have time to post every day. We forget and our pages go stagnant. There is a way around this. We love Buffer as a scheduling tool, it’s super simple to use and is free for up to three profiles! There are other options available like Hootsuite and Meet Edgar. On each of these you can input RSS feeds of your own and your favourite blogs and schedule rhem to go out at the best times for your business!
Top tip: install the relevant toolbars for your desktop and mobile browser so you can schedule things quickly as you read them!
Avoid tacky images
Social Media is very visual, images, videos and GIFs work very well. If you’re not a confident designer, websites like Canva can be really helpful for creating stunning content. Also, there are mobile apps like WordSwag and Typorama – just have a search on the App Store. Avoid using the cheesy stock images that are available, there are some beautiful ones too!
Keep the images you create consistent with your brand guidelines by using the right colours and fonts, and include your logo where possible. Make sure you have images that are the correct size for the platform.
Pin important announcements
On Twitter and Facebook, you can pin your important posts to the top of your profile. This means that everyone who visits your profile will see that post. This is a great way to get more eyeballs on certain pieces of content, advertising a competition and for company announcements.
Be a human!
The most important thing for you to do is be a human. Don’t talk like a robot or excessively use stock images, show off the real thing too. Your audience can tell the difference.
Write your posts in a way that matches your brands voice, how you would talk to your customer face to face. Social Media is all about conversations.