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Category: EVENT NEWS

THE HUMAN SOCIAL MEDIA EXPERIENCE AT SOCIAL DAY – ROUNDUP

Oh what a day! Social Day Birmingham… 27th April 2017 was a day not to be missed if you work in social media or you run a business where you are responsible for the content and social media. Why? because we got together and learnt, we networked, we created and we laughed. And if you didn’t make it don’t worry, i’ve put together a roundup to give you a flavour (just a flavour… you should have been there!) of what went on…. So I want you to grab a cup of tea and relax, soak it up and imagine what it’s like to be part of something so special..

Social Day Birmingham kicked off with Julia Bramble, Julia talked about the importance of human interaction in a digital world. She threw colourful paper around the room exclaiming it was just like the content people share on social media… colourful rubbish. Julia asked us to think about the content we create and to remember the importance of just making more in depth connections with our customers.

Next up came Daniel Knowlton. To kick off his talk Daniel ran a giveaway asking the audience to post up a tweet with a selfie on social media, the winner was to take away 2 emoji cushions and bottle of bubbly, this got everyone creating content and interacting straight away. Daniel then took the topic of Influencer marketing and flipped it, telling the audience how they could become influencers online in their own right by creating incredible content, giving away valuable information for free that actually helps people. Daniel has used this strategy in his business to become on of the top influential digital marketers in the world.

Desi Dobreva talked about how to really use instagram for business sharing her top tools and ideas for growing a following. Desi explained that using hashtags in Instagram posts should be a key strategy. She also talked about the importance of branding in Instagram and social media. A great Instagram feed should be instantly recognisable as your own brand, in your own brand colours and style. To do this Desi explained that you should stick to certain colours and if possible stay away from the selfies! Again make sure you are posting consistently and using the stories and livestream capabilities available in the Instagram App.

After the break we heard from Cas Majid. Cas took us through his 8 steps to social media strategy success. Before he began his step by step talk he reminded us that with social media there are no silver bullets and that everything is different based on the objective of each company. Cas took us though his social media strategy beginning with: Start with the end in mind meaning that we need to have a goal to work towards, you can’t have a strategy without an objective. He then said before jump in we should analyse the platforms to see what fits in best with our objectives. Cas discussed the importance of social listening, curating and creating content and how being consistent is really important. He touched on social media post timing, looking at trends and things happening in the calendar and media as well assesing our values. Lastly Cas discussed the importance of mesaurement and testing.

Victoria Taylor was up next. Victoria spoke about the importance of customer experience. But first she explained what customer experience is: Victoria explained that customer experience is the product of an interaction between a business and a customer over the duration of their relationship, this interaction is made up of three parts:

1.) The customer journey

2.) The business touch-points a customer interacts with

3.) The environments the customer experiences (including digital environment) during their experience

Victoria asked up to think about experiences as mini moments

“All of these elements are mini experiences that someone has with you… you are only as good as the last ‘moment’ that you had with someone, so how do you make each moment memorable every single time? Victoria gave the audience a practical exercise asking them to create a mini moment about their best moment from social day and post it on social media. The 2 winners will receive a copy of Brian Solis book. 

Lucy Hall (yeah that’s me) then came to the front to discuss tools, including visual, video and content creation tools such as Canva, PicMonkey, Bitmoji, Wordswag, PicsArt, Clips, Biteable, Animoto, iMovie, Giffy. Then tools for instagram: Planoly, Tagomatic, Layout. Boomerang. Scheduling tools included: Buffer, Hootsuite, SmarterQueue, Sprout Social, AgoraPulse. We then discussed analytics and passed over the to the audience to give their own tool suggestions which included: SEM Rush… (Stay tuned for a full list of tools discussed during social day – there were lots!)


After lunch we welcomed Andrew and Pete with an energetic performance about content, called ‘contents a beach’ – Equipped with beach balls. They explained the importance of being different and asked the audience to stop creating boring content. They asked us to put more effort into a post after working out that they spent a week on a social media examiner post so why don’t they do the same for their own blog? And since they took the time to create they have seen their business and clients business grow.


Next up came a really powerful testimonial for livestream from the inspirational Mr A Singh (Amrit Singh) Amrit told his livestream story showing how he was also able to use social media and livestream for good with his humanitarian efforts. He also managed to grow a business, He gave his tips for success.

Mike Hacker (Also known as Hax) took us through how to create great video using your mobile phone.. wow this was cool, mike did all his talking through video showing real life examples of how to improve your production including and this tip is good! – ‘Remember to clean your phone camera lenses”… it smudges you know? And if you stand further away from your smartphone the sound quality deteriorates so ensure you use a lapel mic. Some great takeways here, it was like having 2 Hax’s for our money in the room! We were seeing double…

Abdul Shakur discussed social selling and explained that relationships are key, that making your content and message all about the customer is best and reinforced the fact that education, help and nurture will often lead to the sale.

Then came the panel session, all the speakers got together at the top to answer the audiences burning questions. Here are some of the top tweets about that!

So there you have it… It’s not over though, it’s not. I don’t hear any fat lady singing. See you in London. 😉

Do you know whats included with your ticket?

Did you know, at Social Day you don’t just get a ticket to an event, you get so much more than that.

We don’t want you to come and spend all day taking notes only to lose them, or get our speaker slides and then miss the context they were originally discussed in. We record the whole day and give you access to a recorded version of each session to view online as and when you need to look back on the actionable advice you were given, we don’t jut record the keynotes, we record all sessions. We will also give you access to previous events.

1) book your ticket and join our facebook group, you can meet other delegates and ask questions, it is not uncommon for some of our speakers to get involved and engage here. They will also share tips and advice.

2) Each event has over 8 hours of actionable advice for you to digest.

3) Network with other delegates (Birmingham over 100 delegates, London over 400) We provide the Lunch and refreshments throughout the day.

4) After each event, we go out and socialise, come share a drink with other delegates speakers and the organisers. Get to make some great contacts and have those burning questions you were too shy to ask answered.

5) We give you access to our training hub, with hundreds of articles and over 40 hours of previous event sessions recorded. This is where we also host the latest event videos for you to refer back to, we frequently update with informative articles on the latest developments within social media for business.

Not just an event ticket, see you at the next social day

Rethinking the Future of Social Media: Victoria Taylor Live at Birmingham

Victoria Taylor was keynote speaker at Social Day Birmingham in September 2016. Victoria Taylor of Blend Social and Summit Live UK talks about Rethinking the future of social media. We recorded the session and have made it available to our members.
You will hear about:

  • Customer Experience
  • The importance of communication and relationships
  • Storytelling

Watch the video here.

Not a member? Join here. 

SPEAKER CONFIRMED! Mark Shaw

We are vmarkshaw-42ADJery excited to announce that the Periscope and Twitter for business superstar Mark Shaw has now confirmed to speak at Social Day 2015 – London.

More about Mark:

Mark Shaw: 7yrs + Twitter speaker, Trainer, Author, 160+ radio Interviews as a Twitter expert, has been on tv, & is regularly quoted in National & local media for his views & opinions on Twitter best practice. Follow @markshaw on Twitter or on Periscope to watch his daily shows where he gives advice, tips & ideas on how to skyrocket your business with social media

  1. Marks website: http://markshaw.biz
  2. Twitter & Periscope: @markshaw

 

 

 

Mark is a real inspiration and will speak about how to get more business using social media on a budget:

From Twitter Rags to Riches – How to market your business with no budget. Having a large marketing budget is great, but what do you do if you dont? How do you get people to know about your business, what strategies can you use to become visible when you start out totally invisible. 45 Min talk will go over what you need to do right now to market your business.

 

Want to hear more from Mark? Book your tickets to the 1 day event here! 

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