Category: Instagram

Is it worth me attending SocialDay?

We all put a lot of thought into which events we attend, let’s face it it can be a minefield with so many events going on at any given time looking for the right event can be mindblowing, is it value for money, will I learn anything, who will I meet, so why should I bother with SocialDay?

If you work in or around social media marketing then this event is for you! In fact, it’s been built and designed for you.  Going back a few years Lucy our co-founder had been working in social media management and wanted to find an event that gave her some insight and practical help in her role.  Disappointingly she could not find one, most events were full of cheap tactics, 10 steps to success or just covered the basics, she got all that (as do you). What she craved was an event that showed her what other marketers are doing, she wanted the Social Networks to attend and tell her what was new (rather than seeing the same old press releases that get shared or the internet getting angry with the latest changes). she wanted an event that gives you an opportunity to talk directly to the social networks, your peers and learn some things you actually did not know!

SocialDay was born!!!

Fast forward and we now have an event that covers 3 days, and over 40 topics, we produced a survey last year to find out what the key issues for our guests were and here are some of the common themes:

  • We know what we should be doing, the issue is getting the client to implement
  • Our brand guidelines are stopping us from being creative
  • Algorithms and reach, I just can’t keep up
  • Worried about the effectiveness of Influencer Campaigns
  • Need support with strategy
  • We know we need to do more Social Media, and integrate better with traditional media
  • I’d like to know what the future of social media holds
  • How do I scale my agency
  • I would like to hear from people who have done this stuff, not just talk about it from someone else’s book for a living
  • How to  build communities, and keep them

All of our delegates are working with clients or for companies and are actively performing in the role of Social Media Marketer (apart from the aspiring students who we welcome)

This is not an event that is covering the basics, our guests know how to use these excellent marketing tools, in fact, most of out delegates could talk at other events on the topic, if your looking for the basics then this is not for you.

Where else can you get 3 days of training from some of the most successful individuals and companies in Social Media Marketing:

  • Bruce Daisley – Head of TWITTER EMEA
  • Dean Johnson – Head of Innovation, BrandWidth
  • Ed Couchman – Head of Agencies – FACEBOOK
  • Jana Damanhouri – Head of Social JUNGLE CREATIONS (VT and Twisted)
  • Sean King – CEO – SevernC3
  • Lisa Jenkins – Editor – Social Media Examiner
  • Adam Barnett – Client Services Director, ITN Productions
  • Florie-Anne Virgile – Chief Operating Officer, Citizen Press UK
  • Andrew & Pete – Global Content speakers (SMMW18)
  • Lee Wilcox – CEO – On the Tools
  • Victoria Taylor – Founder Untwisted Media
  • Samantha Kelly – The Tweeting Goddess
  • Kevin Gibbons – Managing Director, BlueGlass
  • Authentic Alex – Official top contributor on LinkedIn
  • Daniel Knowlton – Co-Founder KPS Digital Marketing
  • William Bonidido – McDonalds Social Media Editor
  • Sarah Jones – Head of Media, Birmingham University
  • Katie King – Artificial Intelligence, Author and speaker
  • Nic McCarthy – Chief Creative Officer, Seven
  • Teresa Heath Waring – Founder THW
  • Harry Hugo – Co-Founder The Goat Agency)
  • Dominic McGregor – Co-Founder and COO-Social Chain
  • Lukasz Zelezny – Director of organic growth uSswitch, Zoopler and Prime Location
  • Robert Craven – Author, Grow your digital agency
  • Dominic McGregor – COO – Social Chain
  • Qasim ‘Cas’ Majid – Founder – Wow Zone
  • Craig Fox – Influencer
  • Mark Williams – LinkedIn Trainer

The full programme will be announced shortly (sessions can be viewed here), we still have more fantastic sessions to announce!

All events are an investment, both in time out of the office and the cost of attendance, the killer question is will you see a return on that investment?

We think so, but don’t take our word for it! You can find several independent reviews here at the bottom of the page, also check out the twitter #SocialDayUK and you will see what delegates have had to say about the quality of the sessions in real time at the previous events. For the cost of a ticket, you will be hard pressed to find this level of training, at the price point of the ticket for this three-day festival!

If you want 3 days of training from some of the worlds biggest brands, you want to interact with those running the worlds biggest social networks, meet like-minded individuals and listen to cutting-edge debates, book your SocialDay ticket today.

We hope to see you on the 30th May – 1st June

Getting Started With Instagram

Instagram #enjoying #engaging

Whether it’s the most sociable platform or not it is engaging.
 I’ve had 900,000 likes in 20 month, finding it so much easier to talk to people direct.
So why shouldn’t you enjoy engaging with people who make sense to you?

Social media has to be about you using the relevant technology to talk to the right people for you, so that you can build relationships and communities. 

After that it’s up to you how you take them to infinity and beyond.
What follows is something that will make Instagram enjoyable and engaging.

Getting Started
Create your unique ID, url and name which can be different
Add a brief and informative bio, and add your only live link
Upload a portrait or logo that’s visible when reduced
Check all settings and connections to your other platform profiles
Spend time understanding the interface, functions, setting and filters
Upload a repost app on your phone and connect it your IG profile
Set up and save sets of text and #Tags on a text/note edit app
Follow relevant people and brands viewing and reviewing their activity
Start posting and reposting adding text and #tags from day one.
Enjoy engaging on Instagram as part of everyday life, not an after thought.


Be Yourself
Benefits and value come from engaging with like minded people.
Be consistent, creative and confident while experimenting with content.

Be online like you are offline, listening and interacting all the time being you.

Have an open mind this is your visual ID, show people who you really are.
Post what inspires and influences you as well as your work – it’s your story to tell.

Know Your Stuff
You know your industry, product or service inside out, know who wants it too.
Get to know everything about Instagram by picking up your phone and playing.

Tap every button, hover over every icon, tap every setting and filter know them.
Take time, loads of time on the Explore tab, to see what’s good, bad and ugly.

Know what #Tags are used, abused and fused with content.
Experiment taking photos and filming videos, aim to make people go woooah.

Know Your Networks

Find who knows you already bring them via other platforms.
Use your research into #Tags to be part of new networks and communities.
Don’t be scared to ask for help, give advice while always being friendly.
Be a resource people want to return to and a friend they want to tell others about.

Know Your Resources

Instinct and perception play a massive part of social media, listen to yours.

Apps that help
Repost – Share other peoples posts
Instagram Hyperlapse – Time lapse video 
Instagram Layout – collage within one post
Instagram Boomerang – looping video
Adobe Post – Graphics/photos with text overlay

www.ink361.com – free comprehensive Instagram stats
www.iconosquare – paid comprehensive instagram stats

Enjoy Your Instagram

It’s part of life not to be worked at or seen as a plugin, but part of you.
It’s more engaging when you enjoy it, people see your smile and share it.

 Experiment, ignore what people say learn through use to find what’s best for you.

This will take you and those around you to infinity and beyond.

Mark will be presenting a workshop on Instagram at Social Day London on the 23rd March

Copyright 2018 SocialDay / Avviso Media Ltd. All rights reserved