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Category: livestream

What is the Future of Livestream for brands?

Do you encourage the brands/clients you work with currently to use Livestream?

While most in social media value the boost Livestream can add to organic reach and the added engagement, can it work effectively as a constant in any given media campaign, are brands switched on to the idea? Sure we have seen plenty of amazing one-offs and special Livestreams and we have some of these great case studies featured during the event.

Our panel of experts will be discussing what the future of Livestream is for marketing, how and why brands should be adopting this as a core component in any campaign and the shift that brands need to make towards becoming broadcasters. They will share with you personal experience of things that have worked and lessons learned.

The panel will be hosted on 31/05/18 (on day two of the event)

The Panelists:

  • Nic McCarthy – Chief Creative Officer, SevenC3
  • Kevin Gibbons – Managing Director, BlueGlass
  • Adam Barnett – Client Services Director, ITN Productions
  • Julian March – Managing Director, Media, Games, Video and Entertainment

Charing the panel debate will be:

  • Florie-Anne Virgile, Chief Operating Officer, Citizen Press UK

The panel is in association with our friends at the Content Marketing Association

We are delighted to bring such a wealth of knowledge to Socialday wish such a wide range of expertise from content marketers to media owners.

What about you!

At all of the Socialday panel debates, you will have the chance to join in with the session, we have microphones ready for you to have your say and put your burning questions to the panel. We actively encourage you to be part of the debate.

All sessions including panel debates are recorded at social day and with two streams running if you decided to go to one session you can catch up in your own time after the event. (We record the keynotes as well!) If you have not already booked your ticket get it here:

If you want to see more of our articles on Livestream you can find them in our backstage area!

Unlocking the brand value of live streaming

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.

Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe. As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.

The unique value of live streaming video

Video has the ability to win the hearts and minds of viewers, and live video provides an even more compelling experience. Here are the top five reasons why brands and influencers favour live video over other forms of media communication to engage with their audiences:

  • Better brand connection
    Live video enables brands to connect with audiences on an authentic, human level. While
    you want to produce quality live video by being prepared, use that preparation as a platform
    for content that allows individual personalities and unexpected moments to shine, as live
    video enables viewers to gain insight into that ‘behind the scenes’ type content that they
    wouldn't normally have access to.

 

  • Increased urgency
    Live streaming creates a sense of urgency that’s hard to replicate with on-demand video.
    Greater value is placed on an event when there’s only one chance to view it. Thanks to
    mobile devices and low-bandwidth video, viewers can access live events from almost any
    location.

 

  • Longer viewing times
    According to ComScore and Facebook, online video viewers show increased engagement
    and longer viewing times while watching live video versus on-demand video – providing a
    great opportunity for cross-promotion and advertising.

 

  • Greater audience interaction
    Viewers tend to interact more with brands in real-time, from asking for a shout-out from a
    brand ambassador or leader, to asking questions about a brand’s latest product during a live
    launch or promotion. Having community managers on-hand during live events to interact
    with those tuning in, means you can answer questions instantly and even boost sales by
    engaging with fans and potential customers.

 

  • Increased social sharing
    Viewers who are engaging with a live video event are more likely to share their experience
    on social media and encourage friends to join. By taking it one step further however, and
    hosting live streams through your on-demand platform as well, it provides a compelling
    invitation for new viewers and a chance for video publishers to grow their audience and
    increase awareness of their message beyond the live event.

 

How to use live video to promote your brand

Live streaming brings value to your brand by enabling you to interact with customers and prospects in real-time, forge a more personal relationship, and grow your audience by providing access to consumers who may not have otherwise participated. The live stream itself is inherently about community. It makes your customers feel included.

By offering behind the scenes insight into your company, products and the people behind your brand – encouraging viewers to click through to the relevant pages from either a public platform like Facebook or YouTube or owned video platforms you can push them further down the funnel towards the point of purchase. This not only makes live streaming an incredibly useful sales tool, but can also provide brands with the ability to offer additional support to the buyer during the decision-making process.

What’s more, there are plenty of opportunities to take advantage of live streaming. Whether you’re streaming consumer-facing events like fashion shows or product launches, or presentations from corporate meetings or industry conferences, real-time video can help you reach and engage with a much wider audience.

From a customer support perspective, live video could also put customer assistants in front of consumers for virtual face-to- face interaction. Unlike other live chats that don’t use video, there’s no delay caused by waiting for messages to appear, no risk of mistakes due to typos, and issues can be explained more easily verbally. Visual aids can also be used to demonstrate problems on both sides, with assistants able to walk customers through solutions in a more convenient manner.

The value of live streaming video is clear to see. It strengthens the connection your target audience feels with your brand, captures audiences’ attention, increases the likelihood of that audience sharing and interaction on social media, and – most importantly – can contribute to a healthy revenue in the long-term.

So, now we know the benefits of live streaming from an external perspective, but can it also have a positive impact on internal organisational communications? Stay tuned for part two of our live streaming video series to find out!

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