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Category: NEWS

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Hello world!

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Snapchat just made it really easy to create your own GeoFilter!

Snapchat Geofilters are a great way to snap moments that include your special event whether it be personal or business, such as Birthdays, Weddings, Corporate Events or Special Occasions.

We shared a video recently showing you how to create a Snapchat Geofilter using Canva, well now you don’t even need to do that!

Snapchat has added a new feature where you can simply login and create and edit templated Geofilters!

Currently Snapchat has 3 categories for design your own: Birthdays, Celebrations and Weddings.

So how do you do it?

1.

Go to geofilters.snapchat.com and login with your snapchat ID and password.

2. Choose – Create online (as seen on right ghostie in screen grab)

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3. Choose the type of event you’d like to create a Geofilter for (Birthdays, celebrations or weddings as per screen grab. Screen Shot 2016-08-30 at 21.22.55

4. Use the editor to design your snapchat Geofilter – No design skills necessary!

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5.Choose the date you wish your Geofilter to run from and to.

6. Choose your area, such as a venue or house where the event takes place. Remember the wider the SQFtage the higher the price. Generally for 1 venue for 24hrs it will be just $5!

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create your own GeoFilter

So there you go! What Geofilter will you be creating next?

Is Twitter testing a new mobile layout?

After Twitter’s stocks have been free falling for a little while, it seems they are trying to make amends with the investors and shareholders alike by testing a new page layout in their mobile app.


As you can see on the image above, they are taking a leaf out of Facebook’s book by including a typical response time. This is brilliant as they have also paired it with a larger call-to-action. It’s unknown whether they are going to allow different call-to-action’s like Facebook does, either way it’s a huge step forward for Twitter.


The next new part is the featured gallery, a feature that I absolutely adore. This means that instead of clicking the tab like your audience usually would, your latest photos are on display already and they can swipe to scroll through. This means that you will have to pay more attention to the images that you are uploading and make sure you are not recycling the same content too often.

Below the gallery is featured tweets, which is what I assume are chosen by the owner of the account, though I cannot clarify this. Featured Tweets are not your own, but are those that have tweeted you. More information to come on this as and when we get it, but this is definitely an exciting feature that could have a multitude of uses.


Last but not least, we have All Tweets which is your Twitter feed. This is all on the first large and is not split into tabs, so your most recent tweets are not what people are seeing first.

Have you seen this new layout in use on any profiles? It sure is exciting! We will keep you updated with these new features.

Why is Live Video More Powerful Than Regular Video?

Video is by far the most popular type of content on the web, Facebook even predicts that most of our newsfeed will be video soon. Instead of reading long blog posts, it’s much easier to digest to information in a video.

Many people are simply too busy to read 1000+ words, yet they can watch your video whilst they are doing other things. Live broadcasts are the same thing. Viewers can have your live broadcast open in one tab and continue to work in the others, and can view it again and again if needed.

But why is live video so much more powerful than just general video content? I did some digging around to find out!

It’s real time and real life

This is what most viewers love, the fact that it’s real time and it’s real life. A live video can not be edited to look pristine and perfect, and so gives viewers are more raw look into your day. Video’s that are recorded, edited and posted up often look to rehearsed and fake which can really put off an audience. Also, the great thing about live videos is that your audience can interact with you in real time and see your body language and expressions, thus enabling them to get to know you better.

You can engage your audience in a live broadcast

Thanks to the amazing livestream platforms we have, our viewers can comment, like and ask questions during the broadcast which allows you to engage with your audience in a much different way. You can answer questions live, have a chat, and even get valuable feedback.

You can create a community

When you livestream to your audience, they feel like they are directly talking to you (which of course, they are!) and thus feel more of a connection with you and your brand. You can create communities when you livestream as often the same people will come online and watch you. You could create groups for your viewers to have a chat in! Gary Vaynerchuk has an awesome community on his livestreams, all you need to do is check out his comments on every stream.

Gather virtual attendees for an event

Some people cannot make events, but often still want to see what’s going on due to Fear Of Missing Out. When you livestream your event, you make your audience feel like they are there with you whereas a prerecorded video doesn’t have the same kind of effect.

Livestreaming is easier than recording and uploading

To connect with your audience on livestream, all you need to do is grab your smartphone and press a couple of buttons, and instantly you’re in front of your audience. This is a much quicker way of producing video content as you don’t need to worry about staring at a screen for hours editing the video to make it look perfect.

Want to stream and upload on a mountain? Go for it!

At a cool race track? Stream it!

Livestream is meant to be raw and imperfect. Plus, you can also save the livestream and use it on different platforms.

Livestreaming can benefit your business is countless different ways, all you need to do is try!

 

 

 

Europes #1 Periscoper, Alex Pettitt confirmed as speaker for Social Day 2015 – London

We cannot wait to welcome champion Periscoper, Alex Pettitt, as a guest speaker at Social Day 2015 in London on   Monday 9th November.

Social_DayGaining an impressive 56 million likes/hearts and over 140,000 followers in his first 5 months on Periscope, Alex will share his exclusive tips and tricks with over 250 participants who will leave Social Day 2015 inspired, informed and equipped with the tools they need to get started in the world of social media.

Alex was an early adopter of Twitter’s live video streaming app and has drawn over 140,000 followers, putting him at #1 in the UK and Europe and #4 in the world on Periscope’s ‘Most Loved’ list. Alex’s popularity is due to sharing tips, hints and secrets about Periscope, many of which he will share in a ‘How to use Periscope for business’ workshop on 9th November. To see how truly talented Alex is, find him on Twitter (@AlexPettitt) or visit his website here.

Have you signed up for Social Day 2015? Tickets for this one day event can be purchased here for just £30!

SMEs, start-ups and freelancers participating in Social Day 2015 will learn the latest techniques in social media marketing and explore current case studies as well as hear from expert speakers such as Alex.

Social Day 2015Hosted by social media marketing expert, Lucy Hall, of lucyhall.com and sponsored by NatWest, SME and Business Today, tickets for Social Day 2015 are on sale now at just £30 for the day. This includes four inspiring workshops, lunch and the opportunity to network with like-minded businesses and entrepreneurs. Taking place at Bishopsgate in London, the event is from 8.30am to 5.30pm.

Other inspirational speakers include journalist, PR blogger and media training company director, Janet Murray, along with Twitter and Periscope for business expert, Mark Shaw, and NatWest Regional Enterprise Manager, Nick Howe.

‘I’m looking forward to being part of an event which will enable businesses to spread their wings in the social media sphere’ said Alex about Social Day 2015. ‘I hope to help brands find creative and engaging ways to bring Periscope into their social media strategies.’

Event founder, Lucy Hall says ‘We are thrilled that Alex will be joining us for Social Day. As #1 Periscoper in Europe, he is the best person to learn from – we are very lucky to have him involved.’

Join Alex and the team of social media experts in London at Social Day 2015 this November. Tickets are still available but selling fast!

Are you going to Social Day 2015? Get your tickets here for this exciting one day event.

SPEAKER CONFIRMED! Mark Shaw

We are vmarkshaw-42ADJery excited to announce that the Periscope and Twitter for business superstar Mark Shaw has now confirmed to speak at Social Day 2015 – London.

More about Mark:

Mark Shaw: 7yrs + Twitter speaker, Trainer, Author, 160+ radio Interviews as a Twitter expert, has been on tv, & is regularly quoted in National & local media for his views & opinions on Twitter best practice. Follow @markshaw on Twitter or on Periscope to watch his daily shows where he gives advice, tips & ideas on how to skyrocket your business with social media

  1. Marks website: http://markshaw.biz
  2. Twitter & Periscope: @markshaw

 

 

 

Mark is a real inspiration and will speak about how to get more business using social media on a budget:

From Twitter Rags to Riches – How to market your business with no budget. Having a large marketing budget is great, but what do you do if you dont? How do you get people to know about your business, what strategies can you use to become visible when you start out totally invisible. 45 Min talk will go over what you need to do right now to market your business.

 

Want to hear more from Mark? Book your tickets to the 1 day event here! 

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