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Category: Podcast

What content should I write to cut through the noise?

In this episode, we talk about content, more specifically how to cut through the noise, short and sweet this week, but delightfully to the point.

We discuss how to avoid sharing for sharing’s sake, well for a start make sure you have read and viewed the link you’re about to send out to your followers, nothing more embarrassing than blind sharing and it linking back to some absolute dross and incorrect story, think how that reflects on you!

Another key point to remember is to cut through the noise, think about what you have channeled into your newsfeed, if you are using vanity metrics “like for a like” or “follow for a follow” do you have inbound content that is unmanageable and irrelevant to you simply because you were more interested in building follows. Think about the approach and if this is the case have a major cull of who and what you are following, that way you will get to the relevant information in your feed based on your selections.

If you are putting out good quality content over time your audience will build based on a reputation for being insightful and a useful resource in others newsfeeds.

Check out the podcast launch

We collect loads of great content for SocialDay and most of it is place in the training hub here socialday training you can access loads of great articles and videos from our previous events and keynote speakers.

However sometimes we just want to share the great content with everyone, so we have launched the podcast. We know that our audience is on the move so we have created this podcast for you to listen to in the car, on your headphones and for those with an amazon echo (Alexa)

We will be bringing interviews with some of the awesome people we meet, in our first episode  Lucy Hall interviews Davis Shaw, CMO, Marketing expert, podcast host “getting ahead” and keynote speaker. They discuss how you need to disrupt or face being disrupted. How do you apply this to small business and your own marketing.

Take a listen below, don’t forget you can also get the Podcast on apple and android.

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