Snapchat Geofilters are a great way to snap moments that include your special event whether it be personal or business, such as Birthdays, Weddings, Corporate Events or Special Occasions.
We shared a video recently showing you how to create a Snapchat Geofilter using Canva, well now you don’t even need to do that!
Snapchat has added a new feature where you can simply login and create and edit templated Geofilters!
Currently Snapchat has 3 categories for design your own: Birthdays, Celebrations and Weddings.
So how do you do it?
Go to geofilters.snapchat.com and login with your snapchat ID and password.
2. Choose – Create online (as seen on right ghostie in screen grab)
3. Choose the type of event you’d like to create a Geofilter for (Birthdays, celebrations or weddings as per screen grab.
4. Use the editor to design your snapchat Geofilter – No design skills necessary!
5.Choose the date you wish your Geofilter to run from and to.
6. Choose your area, such as a venue or house where the event takes place. Remember the wider the SQFtage the higher the price. Generally for 1 venue for 24hrs it will be just $5!
So there you go! What Geofilter will you be creating next?
Hmm, Snapchat… One of the newest must-have apps for marketers and business owners – but it’s difficult to come up with live, in-the-moment content ideas. Here we have come up with some great content ideas that your fans will love.
Give your fans and followers a tour of your office, whether it’s home or an actual office. This can work really well for businesses like restaurants, cafes and clubs – but can also be awesome for more artisan products. Show us how your product is made or where you are conducting your services.
Do some quick fire answers in your snaps, one snap can be the question and the next the answer. Consider sending a snap to your followers (extra brownie points if you personalise each one) announcing the Q&A and asking if they have any questions. It’s a great way to engage your following.
Don’t have long winded answers though as people want to consume your content quickly, and snaps are limited to 10 seconds.
You can improve this further by creating a colourful snap with the question in text, and putting some fun doodles around it. Make sure to add these to your memories so you can add them to your story again at a later date.
First up, what is a Snapchat takeover? A Snapchat takeover is when you hand over your account to an influencer in your industry, usually for 24 hours, and this can really help you grow your audience. Usually, they will allow you to take over theirs at the same time.
Takeovers allow you to expand your audience and it can be promote in advance. These should always have a purpose, whether it’s your product launch or providing valuable tips to your audience.
If you’re promoting your event, consider handing it over to your speakers before the event and a trusted attendee during.
Product unboxing has bencome a huge internet craze recently, people love them! I’m actually typing this as a friend of mine is watching a product unboxing video! Why not film yourself unboxing your new products? This gives people a feel of the magic when getting a new product (we all love unboxing stuff, it’s like Christmas!).
At the same time, set up a camera and record yourself at the same time so you can add it to your YouTube too.
We love seeing people behind brands, especially on Snapchat. Showing off behinds the scenes at an event or during product creation can create a lot of buzz and can raise awareness of whats going on . Make sure you don’t post the same things across platforms and encourage people to follow you on Snapchat for exclusive content.
My motto is always to provide value to your audience, and what better way to provide value than sharing tips with your followers? What I have found has worked well previously is sending a snap to your audience announcing your tips, and also at the end of your tips, sharing a creative doodle with a bit.ly link to a post with more elaborate tips. The reason you put a bit.ly link is because it’s shorter so people can remember it when they type it in, there are no clickable links in Snapchat. This also allows you to track your traffic coming from Snapchat.
My number 1 Snapchat tip is to make sure you are providing unique content. This sounds like a super simple tip right? However, there are still lots of businesses/brands sharing exactly the same content on all of their social media platforms. You need to give someone a reason to want to follow you on Snapchat as well as Twitter, Facebook, LinkedIn etc.
How are you differentiating your Snapchat content?
Here are some actionable examples you can use;
• Provide your audience with a backstage pass to events, networking groups, conferences, meetups etc. Make sure you are adding value, share what you have learnt, share your experiences and provide tips that others may find useful when they are part of similar experiences.
• Share tips from a new blog you are posting before it is posted anywhere else. I do this with the blogs I write for Social Media Examiner as my Snapchat audience can get the inside info before any of my other channels.
• Share your take on the latest industry updates, be bold with your opinions, don’t be scared to speak your mind. This will help place you as an industry expert.
• Give your audience an insight into your real personality, talk about your passion, be yourself and get creative. People buy from people, not corporate, dull brands.
• Ask genuine questions, Snapchat is a great platform to gain instant customer feedback.
I’d love to connect with you on Snapchat here – say hey and introduce yourself!
If you want to learn more about how you can use Snapchat for Business, check out our blog or see Dan’s Social Day workshop here.
You may not know this, but when Snapchat first came about – it was not exactly impressive. It was a simple idea, the though of self-destructing messages was all part of the fun. However, the app was very inefficient and would eat up your CPU even when you weren’t using it. Then, Facebook offered to buy Snapchat for $3 BILLION – and the CEO turned him down. Everyone thought he was crazy for a little while as it wasn’t exactly excelling, but since Snapchat 2.0 was released and the lenses arrived, that’s when Snapchat really blew up.
Snapchat is one of the most important social media platforms for YOU and your brand to be on, and is still being overlooked by so many business owners. Many of you aren’t using it because you aren’t aware how it works, or you’re worried you’re snapping to an empty audience. Well let me tell you something, Snapchat marketing works, and it works very well. The issue is, on things like Twitter, LinkedIn and Facebook, there is a newsfeed and people can actually share their content with their followers. On the other hand with Snapchat, you cannot do this. So how is it you go about growing your audience on Snapchat?
It’s actually quite a simple answer. Promote your Snapchat on other Social Media platforms, and in person where possible. However, you need to give your audience an incentive to actually follow you. You can’t just post follow me on Snapchat with no real reason all the time, you have to show people what they’re missing out on and make them want to see more.
You can actually save your favourite snaps by clicking save to memories then going to memories > edit and send > My Snap > Export Snap!
Once you have done this, upload it to other Social Media platforms giving people a reason why they should follow you. Are you giving out awesome tips in your industry? Let everyone know in the caption along with a link to your Snapchat account! This will give your audience a taste of what they missing and will be more motivated to find out more.
There are countless amounts of celebrities and brands on Snapchat, and they are doing it very well. Gary Vaynerchuk lets people see behind the scenes of his day and also shares valuable tips and motivational pieces.
Pop your Snapcode onto the back of your business card and ask people to follow you along with why they should follow you. I don’t mean give them out willy-nilly, but to those who are genuinely interested in your product or service. This encourages potential customers to turn into paying customers after seeing your brand and it’s personality on Snapchat.
Many stores and restaurants are now displaying their Snapcode instore along with an offer which works very well when trying to grow your audience.
It will get people engaging with the app whilst on your premises, and can make them more likely to take a snap in your store and share it with their friends.
For extra points, ask them to send you a snap with them and your product!
Now, is Snapchat actually worth it?
Snapchat has one of the highest engagement rates on Social Media so you can expect approximately 90% of your followers to actually watch your story. This is crazy numbers!
Although analytics are hard to track (there are no links allowed in Snapchat) – it’s a fantastic way to keep your brand in peoples minds and also for your audience to connect with you on a more personal level.
Here’s your quickfire guide on how to get and use Snapchat..No frills I am afraid, just this is how you do it! – Perfect for those of you just jumping on the wagon!
Snapchat is so simple to use, literally anyone can get the app and get going. You need no tech know how just a phone and space for the app!
Let’s get going, as you are here I feel like you’ve not got or used snapchat
Get the app
This bit is very easy.. go to the app store or android store and get the Snapchat app (it’s free)
When you use the Snapchat app for the first time you’ll need to sign up – which is the norm with social media and many apps. Follow the instructions and move on.
Straight in, you’ll get a photo of your own face, take a selfie! Tap the button and take a photo. You are also able to (Instead) make a short video of about 10 seconds or upload and image or video you prepared earlier. This part is pretty fun, your pic will end up inside a little ghost shaped box with some dots around it, it’s called a snapcode, this is like your snapchat calling card or actually it’s a bit like a QR code (remember those!?) You can also use the front camera if you wish and in that case you may want someone else to take the photo.
You can download your snapcode and send to your friends or business contacts.
You are able to access your contacts from your phone to see who is currently on Snapchat and connect with them (it always seems a little lonely when you first join a new social network)
Lenses & Filters
Okay, you’ve probably seen people sharing their snap stories and photos with funny filters and lenses around social media? These make your snaps more entertaining, exciting, funny and interesting and there are new ones added regularly. To turn yourself into a snapchat creature or make yourself look beautiful simply press and hold your face, you’ll see a mesh and you’ll be able to scroll along the lenses at the bottom of the page and with press once to take a photo or hold down to make a video.
For filters, simply slide your screen to the right with your finger and you’ll see a number of filters such as the time, speed or sometimes there are custome geo-filters that people have created such as for towns, events or parties that you can also use.
Story and chat
You can then add your snaps and images from the day to your story, once you’ve made your snap you’ll see a blue arrow in the bottom right corner.. press it and you’ll have the option to add to your story (your story is public for everyone to see) or you can send your snap privately to your connections. There are some great options in chat, such as live video streaming, adding images, calling privately and so on! The key is to just get on and try it.
For business: Geo-filters are also a good way to promote your own events and services….
Add me and send me your snaps I am Lucycshall on Snapchat.
Giving it a go won’t hurt and once you’e done the basics there is a chance you’ll get hooked! You’ll learn as you go from here but for more tips and tools keep an eye on this blog plus socialday.co.uk and socialdaytraining.com whereby they’ll be new guides, videos and training content added regularly!