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Category: SOCIAL MEDIA

Guide to pitching and closing – without ending up in the news

In other Social Media news, this time less about the Facebook algorithm and more about the plight of “Elle Darby” blogger and influencer and her request to stay in “Paul Stenson” Dublin hotel.  After reading several articles and many posts commenting on how Paul did not understand “modern marketing” and equally posts condemning Elle for being “entitled” I think many miss the point here.

Fundamentally the issue is with the way the whole opportunity was presented, no matter how you dress it up Influencers are “selling” a service regardless of the transaction being in exchange for a hotel room or for money. It’s an exchange and when you go in cold, you’re selling.   

Having cut my teeth in media as a salesperson, selling some of the hardest products in B2B and consumer, the fundamental flaw in the whole process was the opening, straight in for the kill, she opened with a close.  At no point was the lead qualified and what surprises me most is that more Hotels have not come out claiming they were sent the same message as to me the lack of thought and attention stinks of a cut and paste job.

I personally think the Hotel owner is just as bad, in the world of Social Media Marketing all to often people forget to sell, marketing any product has one goal and its a sale in some form or another, it might be a cash transaction or it might be data.  

She is young, she is not a salesperson, she will learn from it, but how should she have gone about it.

Here are our tips on understanding the sales process:

 

 

 

 

 

 

 

1) Qualify your prospect – If you are looking to reach out to anyone, as an influencer or as a potential client, do your homework.  A little research rather than just blind messaging will pay dividends.  In this case, she may have worked out not only what type of character she was dealing with but the Hotel was really hot on social. This would have changed the approach, or made her think and move on! Ultimately we qualify the prospect to see if we have a chance of converting, will this be win/win for both parties?

2) Make contact – Once you have established you might have an opportunity you have to make contact, many ways to do this, but remember this is the first impression.  How many times have you been on LinkedIn accepted a connection to find 30 seconds later a spam proposal in your messages? It’s a balance, no one suddenly wants a best friend out of the blue either.  Let’s start with making the right impression before you get into a pitch and offer your service lets see if it’s needed. “Hey, I am Elle a UK vlogger, do you work with Influencers? I am interested to know? If so I am heading to Dublin in the near future and would love to discuss an opportunity that might benefit us both, hope you don’t mind me getting in touch with you.” my personal preference would be to pick up the “dog and bone” and give them a call. Why? saves me the bother of typing an email if they’re not, also it gives me an idea of what they are doing as we can have a discussion about it, even if the outcome is not one I want.

3) Presentation – Pulling all your benefits into a pitch document, make it easy for the other party to see why they should be using you.  Your reach, who your audience is. This is also an excellent place to pop in any case studies or similar opportunities that you have worked on, show what was in the partnership and why it worked for both of you.

4) Handle those objections – Despite it being rather public, Paul’s response was an objection, you need to break down the issues and address them individually, it’s all part of the negotiation. Your aim is to change the person’s mind, don’t take it personally, its business you might not get the outcome you want but they buyer has outlined the reasons they are not buying from you, address these issues, don’t fall at the first hurdle.

5) Close the deal – The art of closing, it amazes me how many people do the pitch and then pitch, and pitch again, most humans find it hard to ask for the deal, the close. Why? Because we fear rejection. Go for the trial close “is that something that would interest you?” if not handle the objections and try again.  What I love about closes are the amount of them, here are some of my favourite.

Let’s look at some closes as if you were asking someone out:

 

  • The Assumptive Close – Where shall we go on our date?
  • The Direct-Question Close – Will you go out with me?
  • The Reverse Close – Any reason why you would not go out with me?
  • The Alternative Close – My place or yours?

 

 

 

 

 

 

 

 

Many ways to pitch and close, you do though need to understand the process to avoid ending up all over the news!

Social Media and Sales are intrinsically linked as with all sales and marketing, you can know all the algorithm hacks in the world, but if you can’t ask to close your not going to make a sale.

Have you got your copy of the Social Media Report?

 

 Do you want to know what the top digital marketers think are the best platforms for #socialmediamarketing?

Do you want to know where the most effective platform to spend time creating content is?

What about the future? Where are brands placing going to place budget?

Curious to know what 300 Marketers from brands and agencies thought about current Social Media Marketing trends, challenges and what is working for them?

This report is for you, download our free 48 page report on Social Media Marketing today 

https://www.socialday.co.uk/research-report

 

 

Visual Social Media Toolkit: The tools that make social media image and video creation easy

Social media marketing is tough, you need to be present, you need to be creative, you need to be strategic. So then how is it possible to do all of this when perhaps as either business owners and marketers our time is limited and all of these things are different skill sets? TOOLS of course!

Over the last few years as social media has become a mainstay in marketing the tools for managing social media have become more and more sophisticated. Tools like Hootsuite and Buffer are the norm in a social media managers life now as being able to batch schedule to free up time for engagement is key to a successful, consistent social media strategy.

There are more impressive tools out there for image and video creation too, if you haven’t heard of Canva yet… where have you even been? – Canva is a visual social media tool where you can create fantastic images for your social media profiles without the need for a designer or photoshop skills.

These tools above are more or less staples of a social media managers business tool kit. How did we even manage before Canva and Buffer? I suppose there was Pic Monkey... Actually Pic Monkey is also pretty good, having had a major update recently, also you can’t really crop with Canva (or at least I haven’t worked out how to) with Canva you can crop and create transparent PNG images, with Canva you can but you have to pay for that, not much mind you but I always think it’s best to have a few tools in your bag. For cutting your images out onto a transparent background normally you’d have to use photoshop or pay a designer to batch crop your products, well no more is that the case, there’s 2 tools I use to cut out busy backgrounds and they are clipping magic and background bonanza. Both have a free version and both have a paid version and you are talking a few small pounds per month and the tool literally evaporates your backgrounds in a click of a switch.

Adobe not wanting to be left out of the easy templated image creation space launched Adobe Spark, it’s free, it’s fantastic and it’s very easy to use. Again no photoshop skills required, perfect for your blog headers, facebook and twitter images. All cropped to the right size for each social network. Actually Spark has even more to offer than the Canva’s and Pic Monkey because it also offers a video creation template (well several actually) you can upload or use the free stock images and video provided to create some great videos with text overlay and music, you can also easily record your voice over the top with a click of a button. They also include story templates which takes the planning out of the videos slightly, meaning if you have a creative video / slideshow idea then it’s easy just to populate the story very quickly. It’s also worth mentioning that Buffer have an Image creation tool too called Pablo (awesome name, I know) It’s very easy to batch create images and you can schedule them straight out though buffer.

 

Then there’s the image apps for your phone, i’ve personally been in love with Wordswag App for a long time now, it so easy to use and to create attractive images within seconds from your phone. There is an issue though, now that so many people are using it some of the designs do look a bit samey.. so it’s okay to have the tools but I think you still have to think creatively in terms of the images you create.. have you seen someone else using the same images and fonts? if so try to change it up a bit. Typorama is also a staple on my iPhone, it’s practically the same as wordswag, in fact the free images library they use is the same (pixabay) but the font are different. With both you have the ability to upload your logo to make your images look branded. It’s worth sticking to a design type or colour scheme for all of your brands content this way you’ll become instantly recognisable over time to clients and potential customers on social media. Some other similar tools I have on my phone for this reason are PicsArt, Photocandy and of course Canva (There you go Canva…. is that enough of a shout out for you).

Not only have the image creation tools exploded over the past couple of year but video tools are also getting more and more sophisticated. The more we use our smartphones to create the more there became a need for post production video tools that we can use easily on our phone, not only that but many of us don’t want to be on screen and so there are tools that make it really simple to create video (literally drag and drop) with stock image and animation just like Adobe Spark I mentioned earlier. These include web tools like Biteable, Biteable is one of my personal favourites it’s free or low cost (I would get the paid version to remove the Biteable branding literally £100 for the year). They have heaps of animation and footage available that you can drag drop and edit easily. Then there’s Animoto, again Animoto is a great tool for creating drag and drop animation.

BITEABLE

The video apps for your smartphone are so easy to use, so easy that it even makes video creation fun! Now you can be creative without needing the technical skills to see your stories instantly come to life! Tools like Ripl are fantastic for creating templated short video for social media. Like Typorama (I mentioned earlier) there is Videorama which literally does the same thing but for video. If you are an iPhone user i recommend that you use iMovie the app for post iPhone video production, it’s so easy to use and it’s free! Perfect for editing short pre recorded video.

Gifs are trendy again, remember myspace? it used to be bursting with fun and colourful animated gifs! Well, they are back! Since the major social networks started to accept Gifs we’ve all gone gif mad. If you aren’t in on the Gif action, then download the Giphy cam app or Gif X, these tools enable you to create fun and eye catching images right from your phone that you can embed in blogs and share on social media. Oh again, they are so simple to use.

 

 

 

 

 

Avatars of yourself are a fun way to show your personality without having to show your face, BitMoji is wonderful for creating your own avatar to share on social media or to add to your Canva images and so on. It’s actually owned by Snapchat and so integrated seamlessly. This app is available for your phone or even as a Chrome extension. You can even dress up in different outfits depending on the way you feel. Get the keyboard extension too so you can reply to social media massages with a simple avatar that gives a visual representation of how you are feeling. Emoji Me is also top for this, you can literally create an emoji that looks exactly like you wrinkles and all!

THE HUMAN SOCIAL MEDIA EXPERIENCE AT SOCIAL DAY – ROUNDUP

Oh what a day! Social Day Birmingham… 27th April 2017 was a day not to be missed if you work in social media or you run a business where you are responsible for the content and social media. Why? because we got together and learnt, we networked, we created and we laughed. And if you didn’t make it don’t worry, i’ve put together a roundup to give you a flavour (just a flavour… you should have been there!) of what went on…. So I want you to grab a cup of tea and relax, soak it up and imagine what it’s like to be part of something so special..

Social Day Birmingham kicked off with Julia Bramble, Julia talked about the importance of human interaction in a digital world. She threw colourful paper around the room exclaiming it was just like the content people share on social media… colourful rubbish. Julia asked us to think about the content we create and to remember the importance of just making more in depth connections with our customers.

Next up came Daniel Knowlton. To kick off his talk Daniel ran a giveaway asking the audience to post up a tweet with a selfie on social media, the winner was to take away 2 emoji cushions and bottle of bubbly, this got everyone creating content and interacting straight away. Daniel then took the topic of Influencer marketing and flipped it, telling the audience how they could become influencers online in their own right by creating incredible content, giving away valuable information for free that actually helps people. Daniel has used this strategy in his business to become on of the top influential digital marketers in the world.

Desi Dobreva talked about how to really use instagram for business sharing her top tools and ideas for growing a following. Desi explained that using hashtags in Instagram posts should be a key strategy. She also talked about the importance of branding in Instagram and social media. A great Instagram feed should be instantly recognisable as your own brand, in your own brand colours and style. To do this Desi explained that you should stick to certain colours and if possible stay away from the selfies! Again make sure you are posting consistently and using the stories and livestream capabilities available in the Instagram App.

After the break we heard from Cas Majid. Cas took us through his 8 steps to social media strategy success. Before he began his step by step talk he reminded us that with social media there are no silver bullets and that everything is different based on the objective of each company. Cas took us though his social media strategy beginning with: Start with the end in mind meaning that we need to have a goal to work towards, you can’t have a strategy without an objective. He then said before jump in we should analyse the platforms to see what fits in best with our objectives. Cas discussed the importance of social listening, curating and creating content and how being consistent is really important. He touched on social media post timing, looking at trends and things happening in the calendar and media as well assesing our values. Lastly Cas discussed the importance of mesaurement and testing.

Victoria Taylor was up next. Victoria spoke about the importance of customer experience. But first she explained what customer experience is: Victoria explained that customer experience is the product of an interaction between a business and a customer over the duration of their relationship, this interaction is made up of three parts:

1.) The customer journey

2.) The business touch-points a customer interacts with

3.) The environments the customer experiences (including digital environment) during their experience

Victoria asked up to think about experiences as mini moments

“All of these elements are mini experiences that someone has with you… you are only as good as the last ‘moment’ that you had with someone, so how do you make each moment memorable every single time? Victoria gave the audience a practical exercise asking them to create a mini moment about their best moment from social day and post it on social media. The 2 winners will receive a copy of Brian Solis book. 

Lucy Hall (yeah that’s me) then came to the front to discuss tools, including visual, video and content creation tools such as Canva, PicMonkey, Bitmoji, Wordswag, PicsArt, Clips, Biteable, Animoto, iMovie, Giffy. Then tools for instagram: Planoly, Tagomatic, Layout. Boomerang. Scheduling tools included: Buffer, Hootsuite, SmarterQueue, Sprout Social, AgoraPulse. We then discussed analytics and passed over the to the audience to give their own tool suggestions which included: SEM Rush… (Stay tuned for a full list of tools discussed during social day – there were lots!)


After lunch we welcomed Andrew and Pete with an energetic performance about content, called ‘contents a beach’ – Equipped with beach balls. They explained the importance of being different and asked the audience to stop creating boring content. They asked us to put more effort into a post after working out that they spent a week on a social media examiner post so why don’t they do the same for their own blog? And since they took the time to create they have seen their business and clients business grow.


Next up came a really powerful testimonial for livestream from the inspirational Mr A Singh (Amrit Singh) Amrit told his livestream story showing how he was also able to use social media and livestream for good with his humanitarian efforts. He also managed to grow a business, He gave his tips for success.

Mike Hacker (Also known as Hax) took us through how to create great video using your mobile phone.. wow this was cool, mike did all his talking through video showing real life examples of how to improve your production including and this tip is good! – ‘Remember to clean your phone camera lenses”… it smudges you know? And if you stand further away from your smartphone the sound quality deteriorates so ensure you use a lapel mic. Some great takeways here, it was like having 2 Hax’s for our money in the room! We were seeing double…

Abdul Shakur discussed social selling and explained that relationships are key, that making your content and message all about the customer is best and reinforced the fact that education, help and nurture will often lead to the sale.

Then came the panel session, all the speakers got together at the top to answer the audiences burning questions. Here are some of the top tweets about that!

So there you have it… It’s not over though, it’s not. I don’t hear any fat lady singing. See you in London. 😉

Do you know whats included with your ticket?

Did you know, at Social Day you don’t just get a ticket to an event, you get so much more than that.

We don’t want you to come and spend all day taking notes only to lose them, or get our speaker slides and then miss the context they were originally discussed in. We record the whole day and give you access to a recorded version of each session to view online as and when you need to look back on the actionable advice you were given, we don’t jut record the keynotes, we record all sessions. We will also give you access to previous events.

1) book your ticket and join our facebook group, you can meet other delegates and ask questions, it is not uncommon for some of our speakers to get involved and engage here. They will also share tips and advice.

2) Each event has over 8 hours of actionable advice for you to digest.

3) Network with other delegates (Birmingham over 100 delegates, London over 400) We provide the Lunch and refreshments throughout the day.

4) After each event, we go out and socialise, come share a drink with other delegates speakers and the organisers. Get to make some great contacts and have those burning questions you were too shy to ask answered.

5) We give you access to our training hub, with hundreds of articles and over 40 hours of previous event sessions recorded. This is where we also host the latest event videos for you to refer back to, we frequently update with informative articles on the latest developments within social media for business.

Not just an event ticket, see you at the next social day

The A to Z of Social Media

We’ve put together an A-Z of Social Media for SME’s to help you get to grips with some of the jargon and some way’s to use social media for the benefit of your business.

 

Automation – Automation tools can help and make life so much easier for both business owners and social media managers. The debate and issue around automating your social media content does not appear to be dying down.  Just be sure if you do automate you don’t forget to engage, after all, it’s that in essence is what being social is all about.

 

 

Blogging – Blog is actually an abbreviation of Weblog, who would have known that hey? Producing regular content for websites and platforms, often brief but regularly is an important part of social media, and a really quick and easy way to commit to creating original content frequently.

 

 

Content – Content is still king around here and producing interesting, fun and engaging content is at the core of any social media campaign.  We are now absolutely spoiled for choice when it comes to how to produce Content, from written text to video and live stream.  How will VR and AR affect the future of content production?

 

 

Direct Message – Regardless of the platform the DM is loved and loathed, It could be from your friends or a genuine opportunity but we all hate that person who connects with us on LinkedIn and 5,4,3,2,1 here comes the sales DM.

 

 

Engagement – No other E will do, the principal metric that every campaign should benchmark. Regardless of the size of the audience, no matter how big or how small it all comes back to how many users engage.

 

 

 

Facebook – How can we ignore the largest platform, sometimes it feels like the grandfather of social media (remember my space and bebo) no matter, with savvy acquisitions it somehow still manages to keep up with the NKOTB (for reference a close second on f was FFS, as often when we read some posts that’s how we feel)

 

 

Geofilter – Overlays based on location for Snapchat and what looks to be a core source of income for the platform.  We also looked at Google+ how did they get that so wrong?

 

 

 

#Hashtag – The definitive way to find relevant messages grouped under the #, also becoming a symbol synonymous with social media.

 

 

 

Influencer – A social media user who can reach and engage an audience, don’t be fooled by big numbers.  An influencer should do just that, hold some influence over those who follow them.

 

 

Java – once a great script but now more of the drink of choice to keep us awake as we work into the small hours.

 

 

 

Klout – A metric used to score how good your reach and influence is, loved by some, loathed by others, it’s important to remember it is only one metric. The most important metric is the one set against your company or client brief.

 

 

Like – Quick and easy way to show a bit of appreciation for a post, a basic way for users to engage.

 

 

 

Meme – funny Content (most of the time) that often spreads virally. Gene wilder as Willy Wonker is a popular one along with “brace yourself” from Game of Thrones.

 

 

 

Newsworthy – The basic principle that has been applied by editors and journalists for 100’s of years when looking at a story, is it topical? Is it balanced and objective? does it present both sides of the story?

 

 

Organic Reach – The total number of people who have viewed your post without having to pay to promote the post. This is also referred to as unpaid distribution.

 

 

 

Podcast – An audio based broadcast, similar to a blog or vlog with audio content, popular due to the ability to listen to content on the move.  A portmanteau of “iPod” and “broadcast”  Really simple way to push your content out onto many platforms with large audiences.  Soundcloud and Itunes to name a few.

 

 

Quora – A question and Answer site, many businesses use Quora as an opportunity to showcase their knowledge and build up a personal profile. Due to the share volume of Q&A based content, it will often feature highly in Google search, meaning if you are a frequent “expert” you can gain excellent visibility.

 

 

 

Response Rate – Specific to Facebook, this is the time it takes a page admin to respond to questions. Responding to messages quickly (within 15 minutes 90% of the time) will earn you a badge for your page further giving you credibility and ensuring those dealing with you a level of reliability.

 

 

Selfie – come on you know how to do it, suck in those lips. Mobiles were once for making calls, not now, marketers have long used the selfie as part of competitions to create user-generated content, users are required to post a pic at a location or with a product, a simple and cheap way to attract engagement used in the correct way.

 

 

Tags – Tagging content with a keyword to help users find information based on a keyword regardless of the format (text, video or picture).  Tagging can also be used on several platforms to bring other users into a conversation through an update, post or picture.   

 

 

 

User Generated Content – The holy grail in publishing but not in Social Media.  This is when all content is created by “users or “public” most will come in the form of comments, posts or updates, many facebook groups have members creating UGC for the benefit of the community.  Brands tend to want users to organically talk about their products, non-paid reviews and the like will also be considered as UGC, any “Fan Sector” sector (comics, games, cars etc) are usually successful with this as so much opinion is generated via users passions.

 

 

Viral – When a post goes viral it is considered successful as users will continue to share the content and the audience will grow.  Often viral posts have serious momentum behind them and reach huge volumes of eyeballs in relatively short periods of time.

 

 

 

WordPress – One of the easiest open source web site platforms to use, if you are building a website (they also have options for blogging that are simple to setup and host) be careful, make sure you own the website, yes, just because your names on it, that easy to use online website builder you just created you shiny new site in may actually own it.  Being open source WordPress can be scaled up as and when, and once your own skills have been surpassed you have so much opportunity to find someone to help take it further for all budgets.

 

 

Generation X – Yea the forgotten ones! We are not baby boomers and some of us were born on the cusp of Millennials, we have seen both the old school and new school works.  Don’t hate us because we are awesome.

 

 

Youtube – With video content continually on the rise we had to include YouTube, with the introduction of live stream will this finally be the platform that Google can take on the other networks.  

 

 

 

Zero Engagement – These are users who just post and don’t engage with others, avoid! Social Media is about being social, you will find those that are opinionated, those that you agree with and those you don’t. When working for a brand or client you just need to rise above and think about what that brand represents, be professional and always remain polite and calm even when dealing with negative feedback and trolls.

 

If you enjoyed this post please share it!  

 

Introducing Facebook Marketplace – Sell Products In App!

Facebook was originally intended for friends to keep in touch, but with the rise of buy & sell groups appearing on the social network and after their addition of “for sale” type posts, they have added a new feature to make selling easier! Behold, Facebook Marketplace. 

As over 450 million people visit these buy and sell groups each month, Facebook saw it as an opportunity to improve and expand the experience. Facebook Marketplace is a convenient way to discover products in your area and buy & sell with your local community. Currently, it includes search by name, location and category – it’s never been easier for people to buy & sell on Facebook. 

To visit Marketplace, just tap on the shop icon where the Messenger button used to be and start exploring.

Facebook Marketplace

Marketplace instantly shows you the products that are for sale in your local area. For this to use you will need to have your Location Services turned on. If you’d like to search for something specific, use the search option at the top and filter by location, category and price.

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Marketplace allows people to message the seller directly 100% seamlessly, which can do wonders for small local businesses. Facebook marketplace can work exceptionally well for those with handmade products, and your customers will be local too!

messaging_us

Here is how you post an item for sale:

  1. Take a photo of your item, or add it from your camera roll
  2. Enter a product name, description and price
  3. Confirm your location and select a category
  4. Post

composer_us

Super duper easy peasy! Now your product is listed, people in yoru area will see it their marketplace and will message you if they want to buy it. You are also able to post to the Marketplace and your local Buy & Sell group at the same time. To find these, search “Buy & Sell [Your Town]” or “For Sale In [Your Town]”

Head over to the Your Items section to see your previous transactions and to delete any sold products.

Facebook Marketplace allows you to reach local customers for free, and very easily. If you aren’t listing your most popular products on the Marketplace, you are making a mistake. If you have any questions, feel free to comment below or to shoot us a Tweet at @Social_Day

This has now been released in most countries. 

Facebook just launched live video in messenger called Instant Video.

Facebook just launched live video in messenger!

The updates just keep rolling out for Facebook this year! Facebook just launched live video in messenger called Instant video! Another great feature Facebook should be applauded for.

Here’s what the team Facebook had to say:

‘we simply expect to have that ability in real-time, all the time. With Instant Video, you can bring your conversations to life in the most authentic way — seamlessly and instantly. It’s perfect for sharing quick moments with friends who aren’t right by your side or making your conversations richer by seeing each other face-to-face when you are messaging’

According to Facebook, here’s how it works:

‘First make sure that both you and your friend have the latest version of Messenger for either iOS or Android. Then, while both of you are viewing an open Messenger conversation, tap on the video icon in the top right corner to start sharing real-time video. Audio is off by default because sometimes you just need to see something, not hear it — but sound can easily be turned on if you choose. Your video will float over the active text conversation that you can continue while viewing the video. Your friend can watch your video stream and share a video back if they decide.’

instant video

Sounds awesome right?

Obviously this is a great fun feature for friends to keep in touch in real time with live video. But what are the uses for business? I can think of a few. Watch this space for our ideas for businesses using instant video in Facebook messenger.

How will you be using this new update?

Get the full story here.

Quick Tips To Improve Your Digital Presence

It is no secret that the future is digital, however so many businesses are still behind online. In this blog I’m going to give you some quick tips to help you improve your online presence.

Have a good website

A good website doesn’t have to be expensive. Sometimes all you need is a simple website unless you’re selling online, and you must make sure that it is kept up to date. Make sure you out relevant images on your website and if you don’t have any photos of your own, find great stock images on Pexels, Pixabay and Unsplash.

Consider starting a blog on your website as this can help grow your traffic. Try to blog up to three times a week, but once a week is enough. This can can give help get links back to your website and can improve your Search Engine ranking,

Don’t spread yourself thin

Start small on Social Media and make sure you can handle one platform well. Unless you have a team or dedicated social media marketer create content for each platform, it’s best to keep to one or two platforms.

Reply to comments and questions

Many small businesses tend to forget or overlook comments or replies to their posts, which is completely the wrong thing to do!  Each time you reply to or like a comment (I’m getting scientific here!), a small shot of dopamine is released into the brain and the person experiences a feeling of euphoria, in similar ways to nicotine. People love it when brands mention them!

Unless a comment is spam, you should at least acknowledge it with a like. Make sure to set out times to reply to all comments and questions, and spread these out throughout the day. This keeps your profiles looking active. If you don’t have enough time for this, consider hiring a social media manager,

Sometimes, you will get disgruntled customers commenting on your picture, but don’t fret! Instead, try to resolve their issue. Try getting them to contact you privately and if they don’t, always act in a professional manner.

Schedule posts

Simetimes, we just don’t have time to post every day. We forget and our pages go stagnant. There is a way around this. We love Buffer as a scheduling tool, it’s super simple to use and is free for up to three profiles! There are other options available like Hootsuite and Meet Edgar. On each of these you can input RSS feeds of your own and your favourite blogs and schedule rhem to go out at the best times for your business!

Top tip: install the relevant toolbars for your desktop and mobile browser so you can schedule things quickly as you read them! 

Avoid tacky images

Social Media is very visual, images, videos and GIFs work very well. If you’re not a confident designer, websites like Canva can be really helpful for creating stunning content. Also, there are mobile apps like WordSwag and Typorama – just have a search on the App Store. Avoid using the cheesy stock images that are available, there are some beautiful ones too!

Keep the images you create consistent with your brand guidelines by using the right colours and fonts, and include your logo where possible. Make sure you have images that are the correct size for the platform.

Pin important announcements

On Twitter and Facebook, you can pin your important posts to the top of your profile. This means that everyone who visits your profile will see that post. This is a great way to get more eyeballs on certain pieces of content, advertising a competition and for company announcements.

Be a human!

The most important thing for you to do is be a human. Don’t talk like a robot or excessively use stock images, show off the real thing too. Your audience can tell the difference.

Write your posts in a way that matches your brands voice, how you would talk to your customer face to face. Social Media is all about conversations.

Copyright 2018 SocialDay / Avviso Media Ltd. All rights reserved