Cody Stallard is an Online Marketing & SEO enthusiast for SMEs. Having spent 13 months in South Korea teaching English, and building a creative organisation, Cody is now working as the Community Manager for The Wholesale Forums (The UK’s leading networking community & independent advice forum for trade buyers and suppliers). He talks us through his top tools for search engine optimisation.
The tools have been split into 3 areas
- Link Building
- Webmaster Tools
- Keyword Research
Check my Links – Google Chrome Extension – This tool will check your webpages for any broken links. Link
Domain Hunter+ – Chrome Extension – Similar to Check My Links, though also shows you if any of the broken links domains
are available for registration.
LinkMiner – Chrome Extention – Exactly the same as the above two broken link checkers, however this tool is even more helpful when targeting your competition as it shows how many links are pointing to the broken ones.
Open Site Explorer – Moz tool – A nifty creation by Moz, allows you to see who links to your site, and who links to your competitors. This tool also shows you broken and old links on your webpages. (N.B, This is a limited tool – you will need to purchase for more features)
Disavow Links Tool – Google Tool – If your site is being affected by low quality or bad spammy links you have no control over you can use to this tool to tell Google to not take those links into consideration when reviewing your site.
SkyRocket – SkyRocket shows you pages that have already linked to content similar to your chosen topic. You can then use one of the above tools to check for broken links.
Buzzsumo – This is a great little tool that allows you to find content that performs the highest for any topic or competitor. If you want to find out whether or not a piece on FREE SEO Tools has been created, how well it did, and who published it, then this is the tool to
SEOquake – Chrome and Firefox Extension – This tool shows you metrics such as domain age, number of backlinks and much more. You can use this whilst on Google (Or Firefox) search results as well.
Google Analytics – For those that are serious about their SEO, CTR, Traffic etc.
Google Analytics Referrer Spam Killer – I’ve not used this one myself, however this tools adds filters to your GA account to block/ remove a ton of well-known spam referral websites from your main domain.
Google Mobile-Friendly Test – We should all know this one. Keep your site mobile friendly otherwise Google will rank your site lower!
Google Search Console – This has a ton of tools provided by Google that helps show you any issues with your site, security issues, indexed pages, submit new content for crawling, and what sites link to yours and so much more If you want to monitor and maintain the your site’s
presence, then this is something for you.
Google PageSpeed Insights – If you didn’t already know, Google uses your site’s speed as a ranking factor, and if it’s not up to scratch then that’ll be affected. This tool tells you if your site is fast or slow as well as showing you suggestions for improvements.
Sitemap Validators – There thousands of sites, tools and plugins out there today that can you with making sure you have valid sitemaps – which then need to be submitted to Google – however here’s a link to some that Google has suggested, but not tested. https://code.google.com/archive/p/sitemapgenerators/wikis/SitemapGenerators.wiki
Open SEO Stats – Google Chrome Extension – This tools shows web rank, SEO stats of other sites, such as Alexa ranking, Indexed pages, Page, Speed and so much more.
Panguin Tool – We’ve all been there, resulted in a penalty from Google Panda and, or Penguin. This tool hooks up to your Analytics account and shows you if your traffic dropped at the same time as a Google update. Very handy for getting a better idea of what each update does and impact.
WooRank – Google Chrome Extension – This tool analyses your webpages and let’s you know if your site is optimised for mobiles, how fast it loads, and if any title tags are too long. You can use this analyse your competitors sites too.
Google Keyword Planner – A tool built into AdWords that allows you to grab a bunch of keywords by using your website URL or a particular topic. Use this tool to get monthly search estimates, and bids for a keyword.
Google Correlate – Google correlate shows keywords that get search for together, which is useful if you’re looking to target more thorough keywords or run different targeted campaigns.
Google Trends – Got what you think is a great keyword? Why not see at what point it’s the most popular by using this tool. You’ll be able to tell whether it is seasonal, therefore helping you to create content ready for that season.
Seed Keywords – This tool allows you to create a scenario, in which you will ask what would people search for, therefore giving you a list of real keywords in a real scenario.
Wordtracker Scout – Google Chrome Extension – Another free Chrome extension that allows you to pick out keywords from a piece of
content all with the click of a button.
SEO Mofo – You’ve created your piece of content, but have no idea how it’s going to look in Google. In order to make sure you title and description is all readable within the word viewable limit on Google this tool gives you a preview of what it will look like.
Article contributed by Cody Stallard if you would like to contribute to SocialDay drop us a line