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Category: TWITTER

Is Twitter testing a new mobile layout?

After Twitter’s stocks have been free falling for a little while, it seems they are trying to make amends with the investors and shareholders alike by testing a new page layout in their mobile app.


As you can see on the image above, they are taking a leaf out of Facebook’s book by including a typical response time. This is brilliant as they have also paired it with a larger call-to-action. It’s unknown whether they are going to allow different call-to-action’s like Facebook does, either way it’s a huge step forward for Twitter.


The next new part is the featured gallery, a feature that I absolutely adore. This means that instead of clicking the tab like your audience usually would, your latest photos are on display already and they can swipe to scroll through. This means that you will have to pay more attention to the images that you are uploading and make sure you are not recycling the same content too often.

Below the gallery is featured tweets, which is what I assume are chosen by the owner of the account, though I cannot clarify this. Featured Tweets are not your own, but are those that have tweeted you. More information to come on this as and when we get it, but this is definitely an exciting feature that could have a multitude of uses.


Last but not least, we have All Tweets which is your Twitter feed. This is all on the first large and is not split into tabs, so your most recent tweets are not what people are seeing first.

Have you seen this new layout in use on any profiles? It sure is exciting! We will keep you updated with these new features.

How To Benefit Your Business With Twitter Marketing 

Twitter has a whopping 230 million users across the globe, and twitter is one of the most powerful online marketing tools that can help you grow your business nationally and internationally. However, this will only work if you use it correctly.

It’s no secret that many small business owners are unsure on how to leverage Twitter as part of their social strategy, many finding Twitter is more confusing than Facebook. Twitter can be used for marketing your products or services and also connecting with your customers and leads in a different way. Below we’ve compiled some actionable tips to help you get the most out of your Twitter account.

Engage your followers!

Twitter allows you to engage with your followers in real time, but in a unique way. You are limited with the amount of characters or content you can put in each tweet, but that just means you need to get creative with your language.

Respond to the tweets if those you follow and those that follow you. The more you engage with them, the more interested they will become in your product or service and the more likely they are to buy from you. Consumers like businesses that are easily accessible as should any issues arise, they know someone will be there to sort it out. If you’re always busy, it’s a good idea to hire a social media manager to reply to tweets in your company’s behalf.

Make sure you personalise your tweets and don’t send out the same generic tweets, this can seriously put people off your brand. It doesn’t hurt to add a little personalisation into it!

Keep an eye on competitors

This may sound odd, but follow your competitors on Twitter. If you truly want to be the best in your industry, you should watch what they are doing. Follow them on Twitter and see what’s working for their business, and what’s not working. Although every business is different, it can keep you from wasting time and making mistakes.

Chat with  the experts and influencers in your industry

Twitter has an amazing search function and also tons of hashtags for you to find influencers and experts in your industry. You should follow them and start engaging them on a regular basis. Not only does it help you build a rapport with them, it can open up doors for your business.

Use Twitter search to find customers, like-minded prospects and influencers that relate to your specific industry. Follow them and once you get them, start engaging them more regularly. This is important because it doesn’t only help you develop a long-term relationship with them, but it also opens the door for numerous business opportunities as well.

Use multimedia

Videos, images and GIFs get a lot more retweets, clicks and views than just plain text tweets. After lots of testing across various accounts I have found these to make a huge difference in each businesses strategy. Engagement increases massively when you add videos and GIFs, but you must make sure they are relevant to the tweet and to your brand.

Integrate Twitter with other platforms

Social media marketing works best when you use the platforms together. Are you running an awesome offer on Twitter. Let your Facebook fans and email list subscribers know! This means you will be be promoting your Twitter to people you already know are fans of your business.

Another great way to do this is by embedding a tweet into a blog post, as people do not need to leave your website to interact with the tweet, they can be retweeted etc right on your page!

The ways in which you can use Twitter to benefit your business is endless, but I have listed just a few for you to get started with.

Don’t forget, you can find us on Twitter and ask us any questions about Social Media, we’re always happy to help.

 

Twitter Etiquette – Do’s & Don’ts

Almost 70% of listed businesses own and a Twitter account to connect with their customers, however so many struggle with using it correctly. With a little bit of practice, and a good understanding of the do’s and don’ts, you can bring customers into your business in no time through Social Media. Below I will go through what you definitely should and shouldn’t be doing on Twitter.

Make Sure You Do…

1) Connect with people

Yes, Twitter is used to present your companies updates as well as relaying information about your products, however, it is best used by engaging with your potential customers. Use your account to retweet relevant content and also reply to it with your opinion. Joining conversations is what Twitter is all about, and quite often these conversations and help those “on the fence” turn into paying customers. Find relevant people in your industry by searching the hashtags you use, and then connect with these people. Twitter is a very interactive platform, and when use correctly – it can bring in many more leads. By doing this, you not only extend the reach of your account, you also build a more engaged following.

Cross promote your Twitter

Make sure you include a link of your company’s official website in the Bio section of your Twitter account, and that your website also has a link to your Twitter account. You can even embed your latest tweets here. This will encourage people to find out more about your business, and can make them become a more engaged member of your community.

Mix it up a little

Twitter doesn’t have to be all business you know, you can show your human side too! Reply to people, and join in on the daily hashtags like #MondayMotivation, #CharityTuesday, #WednesdayWisdom, #ThrowbackThursday and #FridayReads. This can extend your reach and also help you mix your content up a little bit.

Repost old content

Have you not shared one of your blogs in a while? Don’t worry, Twitter is a little different to Facebook andyou can actually tweet out the shame content more regularly. This is because a tweet lives in your timeline for roughly 10 mins, so not many people will always see your tweets and will rarely see the same tweet twice.

 

Make sure you don’t…

Tweet with no thought put in

Make sure you think about what you most before you do. Although you a free to post whatever you want on your personal account (within reason, try to avoid politics or religion), but tweets on your company profile must be within your brand guidelines and convey your message. Implement a professional tone in your tweets and keep them relevant to the industry.

Be negative

Avoid getting involved in arguments on Twitter, or any Social Media platform for that matter. If you are being provoked or attacked, it’s usually best to ignore it as it can often get out of hand. Make sure you check whether you were in the right and try to resolve it not in the public eye.

Randomly Tag

Make sure you DO NOT randomly tag people in your posts, unless you feel it is truly relevant to them or their business. This will only annoy people and can often lose you followers and potential customers. Feel free to send people your latest blogs if they’re relevant, just don’t randomly tag lots of businesses hoping to get replies.

Tweet sporadically

You must be consistent with your tweets. You do not want a potential customer to land on your timeline and see that there have been n otweets for a few months. Keep your account up-to-date with fresh content, and also make sure to update your cover photo – especially if you have placed a time sensitive offer in there. Make sure you post at least 2-3 times per week, and make sure to update your pinned tweets too.

How To Increase Website Traffic With Twitter

Social Media Marketing is one of the most popular ways to market, and is among the most effective digital platforms. Twitter, when used correctly, can be one of the biggest sources of traffic to your website. The platform is very in-the-moment, and tweets are broken down by location, topic and more by the use of hashtags. But how do you market a business and increase website traffic with twitter? I’ve compiled some tips for you to get started!

Fill out your profile

Pretty much every big website has a Twitter account, and most of them see Twitter as an important platform in the social media marketing strategy. Make sure you fill out all areas of your profile, and make sure to put a link to your website in the correct area. Many people who click on to your profile will click through to your website.

Include links in your tweets

Add a link to your tweet with some text to encourage people to click it. For instance, you may have a great blog post to share or maybe a page on your website, briefly describe what the page is about. Remember, you are limited to 140 characters. Make sure you offer value and also share content from several other websites – you don’t want to keep blowing your own trumpet.

Be targeted

Why are you on Social Media? What goals do you have? Until you have your goals, you can’t make a proper plan for Twitter. For instance; do you want more sales? do you want more traffic in general? do you want more mailing list sign ups?
Each goal requires it’s own strategy, so make sure to only share things that align with your business’ goals.

Use hashtags

A hashtag is a clickable link in your tweet that helps people find topics or areas that they’re interested in. It allows your tweets to be seen by a much wider audience and can rank on Google.

RiteTag has an awesome browser extension that tells you how popular each hashtag you want to use is, so it gives you an idea on whether it’s competitive or whether there is no point using it.This can really help you increase website traffic with Twitter by giving you great stats about each hashtag.

Hashtagify is great for finding hashtags that are related to the ones they use. They are displayed in a great spider diagram which I like to screenshot, print and pop on a corkboard to refer back to. I usually check them through Rite Tag afterwards to make sure they do get views.

Hashtagify.me example
Don’t spam your tweet with a link and lots of hashtags, use a MAXIMUM of three per tweet avoid looking spammy. Also, there is no need to use the same hashtag twice in a tweet.

Use Twitter’s Multimedia Options

Twitter originally began as just texts, no images. However, in recent years they have included images, video and GIFs in tweets. These can make much more of an impact than standard text alone, and if you combine them – you can create a more engaged audience.

Make sure you share relevant images, videos and GIFs and don’t go too off-brand. It’s all well and good being humorous, but make sure any jokes are morally and politically correct (unless that’s the way your brand wants to go).

Provide value

This is my biggest pet peeve on Twitter, way too often I see businesses just promoting their products or services without providing actual value to their audience – no wonder the engagement is so low. Instead, to increase your website traffic with Twitter – you should be posting content that your audience wants to see. Consider sharing articles about the industry and updates, any news that is relevant, humorous videos that are relevant etc – this list is endless. Get creative with the content you share, and make it relevant to your audience.
Make sure to include non-businessy tweets every now and then to add a human touch to your brand too

Reply to other tweets

Use the searchbox at the top of Twitter and search for variations of questions and phrases related to your industry. For instance, for my side business I would search for “favourite mustang” “best hemi engine” “american cars UK” and see if people have asked any questions I can answer.
Always reply to tweets that mention you, and thank people for retweeting you. This can encourage people to click through to your profile and again, through to your website.
Overall, Twitter is still one of my favourite platforms for driving traffic to my website, and by using my tips above – you will see increases in traffic too.

The Do’s and Don’t of Twitter Marketing

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. In this post I have put together a few do’s and don’ts to help you get off the ground and use your twitter account as effectively as possible.

DO”S

Be social!

It can be irresistible to simply upload a load of promotional tweets through a scheduling tool and leave Twitter at that, but that won’t get you any real engagement and this strategy adds no value to an audience. Engagement comes from reaching out to people, joining in conversation, asking questions and being present. It’s really important that you remember this when you start using Twitter for business. It’s like walking in to a big room and saying hey i’m here look what I sell – and hoping for the best. Whereas you could walk into the room as start talking to people, asking out about them and building relationships. Try and treat your social networking strategy like you would treat your ‘real world’ strategy and you’ll almost instantly see results and feel less alone on Twitter.

Collaboration!

Don’t just share your own content, share others posts and retweet interesting content from people in your network, show that you are able to collaborate. You’ll also find people more willing to share your tweets if you make an effort to share theirs.

Be You!

This may be a business Twitter account but that doesn’t mean you have to be straight laced and inhuman. Instead of simply posting your business or promotional tweets, try to show the lighthearted side of your business. What happens in the print room? or where have the team visited today? People build relationships with real people and not a logo. Remember this when you are planning your content. Show people you are real, and that you are ready to strike up a conversation with them.

Be Consistent

Try to ensure you use twitter regularly, simply posting a heap of tweets one week and then being nowhere to be seen the next show’s you aren’t dedicated to your followers. A simple way to do this is to schedule your posts a week in advance using Hootsuite and ensure you use your smartphone Twitter app to interact with people when they engage with you.


DON’T

Be Too Random

Before you start posting on twitter, try to have a strategy of in place, even if it’s just a small idea of what you will do. If you are too random, it’s hard to measure your success. You will also find you may post irrelevant content, or share information for the sake of having content on your feed. Also be sure not to tweet about politics or religion from your business account (unless the nature of your business) This can really alienate people if they have a different belief. It can be so easy to simple retweet something from a political party, and this is fine when it’s from your personal account. The best way to put a plan together is to brainstorm content ideas and schedule them in advance and be clear on the type of content your business account should retweet or re-share.

Be Negative

If you are aggravated with a companies customer service try and resist the urge to publicly argue with them over Twitter, especially using your business account, this can seen very negative to your followers and they vibe you want to be giving is a positive one! Similarly if someone is upset with your company and they begin to court you negatively in public, simply deal with it swiftly and publicly rather that deleting them, turn the conversation into a positive one something along the lines of: ‘Sorry to hear that! We would really love to make this right with you. Please DM me now and I will make this a priority’ – This way you are publicly showing you have great customer service.

Be Too Salesy

Try not to be a sleazy sales person who simply tweets out offers and services all day! To say ‘I have this for sale – get it now’ all day long is adding no value and it comes off as a bit desperate! Try instead to answer questions and provide case studies and use the soft social selling technique of offering value and help, this way people will be super warmed up to you when it comes to making a buying decision.

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