What content should I write to cut through the noise?

In this episode, we talk about content, more specifically how to cut through the noise, short and sweet this week, but delightfully to the point.

We discuss how to avoid sharing for sharing’s sake, well for a start make sure you have read and viewed the link you’re about to send out to your followers, nothing more embarrassing than blind sharing and it linking back to some absolute dross and incorrect story, think how that reflects on you!

Another key point to remember is to cut through the noise, think about what you have channeled into your newsfeed, if you are using vanity metrics “like for a like” or “follow for a follow” do you have inbound content that is unmanageable and irrelevant to you simply because you were more interested in building follows. Think about the approach and if this is the case have a major cull of who and what you are following, that way you will get to the relevant information in your feed based on your selections.

If you are putting out good quality content over time your audience will build based on a reputation for being insightful and a useful resource in others newsfeeds.

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