You may not know this, but when Snapchat first came about – it was not exactly impressive. It was a simple idea, the though of self-destructing messages was all part of the fun. However, the app was very inefficient and would eat up your CPU even when you weren’t using it. Then, Facebook offered to buy Snapchat for $3 BILLION – and the CEO turned him down. Everyone thought he was crazy for a little while as it wasn’t exactly excelling, but since Snapchat 2.0 was released and the lenses arrived, that’s when Snapchat really blew up.
Snapchat is one of the most important social media platforms for YOU and your brand to be on, and is still being overlooked by so many business owners. Many of you aren’t using it because you aren’t aware how it works, or you’re worried you’re snapping to an empty audience. Well let me tell you something, Snapchat marketing works, and it works very well. The issue is, on things like Twitter, LinkedIn and Facebook, there is a newsfeed and people can actually share their content with their followers. On the other hand with Snapchat, you cannot do this. So how is it you go about growing your audience on Snapchat?
How can I grow my audience if nobody can share my content?
It’s actually quite a simple answer. Promote your Snapchat on other Social Media platforms, and in person where possible. However, you need to give your audience an incentive to actually follow you. You can’t just post follow me on Snapchat with no real reason all the time, you have to show people what they’re missing out on and make them want to see more.
Share Snapchat content on Social Media
You can actually save your favourite snaps by clicking save to memories then going to memories > edit and send > My Snap > Export Snap!
Once you have done this, upload it to other Social Media platforms giving people a reason why they should follow you. Are you giving out awesome tips in your industry? Let everyone know in the caption along with a link to your Snapchat account! This will give your audience a taste of what they missing and will be more motivated to find out more.
There are countless amounts of celebrities and brands on Snapchat, and they are doing it very well. Gary Vaynerchuk lets people see behind the scenes of his day and also shares valuable tips and motivational pieces.
Include a Snapcode on business cards
Pop your Snapcode onto the back of your business card and ask people to follow you along with why they should follow you. I don’t mean give them out willy-nilly, but to those who are genuinely interested in your product or service. This encourages potential customers to turn into paying customers after seeing your brand and it’s personality on Snapchat.
Have a sign instore
Many stores and restaurants are now displaying their Snapcode instore along with an offer which works very well when trying to grow your audience.
It will get people engaging with the app whilst on your premises, and can make them more likely to take a snap in your store and share it with their friends.
For extra points, ask them to send you a snap with them and your product!
Why Snapchat is Worth the Promotion
Now, is Snapchat actually worth it?
Snapchat has one of the highest engagement rates on Social Media so you can expect approximately 90% of your followers to actually watch your story. This is crazy numbers!
Although analytics are hard to track (there are no links allowed in Snapchat) – it’s a fantastic way to keep your brand in peoples minds and also for your audience to connect with you on a more personal level.