Registration
10:00
The Future is now: Artificial Intelligence and Social Media Marketing
Katie will share with the delegates how the AI which is emerging could be described as augmented intelligence, and it could fundamentally change the nature of work and tasks for every department.
Katie King, MBA
AI in Marketing
Using Social Media to Mobilise 1 billion people
From social media to streamed TV, partnerships to peer pressure, hear how WWF International aims to mobilise 1 billion people to help set the planet on a path to recovery.
Coffee Break
11:50
Attention Economy
The explosion of information across social media has created a battle for attention. These attention demands that didn’t previously exist: advertisers want your attention before you watch the next video on YouTube; your friends want your attention on TikTok SnapChat, Facebook. In this session, we look at how to bypass the issue.
Your audience is talking about you, are you listening?
Surface-level metrics can be valuable but don’t tell the full story and oftentimes you might be in the dark. Do you have the full picture of what people are saying about you outside of your own channels? By conducting a social listening analysis, you can catch a crisis early, understand your audience as well as your strengths and weaknesses. well as how to stand apart from the crowd.
Wiebke Leffers
Falcon.io
Snapchat – Exclusive Insights
Ed Couchman Snpachats UK GM will be taking us through exclusive audience insights and answering your questions directly from the floor. Find out what is in the development pipeline and see which brands are getting traction as Ed takes you through some of the platforms most innovative case studies.
Ed Couchman
Snapchat
Lunch
Chris Kubby – Fireside Chat
Returning to SocialDay to complete the "hatrick" Chris 'Kubby' is back, Chris is renowned for delivering amazing presentations full of value and humour. We always run out of time for questions with Chris so we have decided to invite him on stage for a fireside chat where he will be taking questions exclusively from the SocialDay audience. With his open and honest style, you do not want to miss this session!
Chris ‘Kubby’ Kubbernus
Kubb&Co
Coffee Break
15:55
Growth Marketing – Why marketers need a growth mindset?
Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing! Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through the understanding of necessary data-driven mindset, together with some of the latest stories, learnings and tricks we’ve learned along the way
Mitchell Platt
Growth Tribe
Drinks Reception / Networking
10 Honest Lessons Learnt From Running A Facebook Ads Agency
This session is all about the sometimes brutal reality of running Facebook Ads campaigns. As practitioners, we all know that certain hurdles exist, so what can you do to plan ahead of time and make sure your campaigns are winning consistently.
Jon Quinton
Overdrive Digital
Coffee Break
Tik Tok Panel – Hosted by Esme Rice
A panel hosted by Esme Rice, where they will be discussing the new innovations within TikTok using influencers and other marketers to answer your burning questions.
Esme Rice
Tailify
The Power of Inclusive Marketing
A talk discussing the importance of working with a diverse group of content creators - ethically and commercially. We'll talk through unconscious bias, best practices and examples of previous campaigns.
Charlotte Williams
SevenSix Agency
Lunch
Beano Brain: supercharging creativity with insight
Hear the secrets of their success, including fascinating insights into Generation Alpha – the under 12s who will save our planet and who need to be part of your plans now – and just how this veteran media brand is now blazing a trail in insight-driven creativity.
Alvin Hussey
Beano
Social Media Content Panel
A panel of experts answer your questions and discuss the burning issues in content creation.
Andy Lambert
Content Cal
Coffee Break
Fear, Faces, and Food: The psychology of grabbing and keeping attention
Patrick Fagan
Capuchin Behavioural Science
Case Study- Greggs Vegan Sausage Roll
Find out more about the successful viral launch campaign from the team that helped launched Greggs vegan sausage roll. They will also take you through their tips for sustaining organic reach in consumer campaigns.
Alec Samways
Splendid Communications
Rebecca Holmes
Splendid Communications
Don’t build a brand, build a personality
Why do so many brands still get social media wrong? Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will show how your brand can make a huge impact by building in emotive, human creative from the very start of your campaign.
Hannah Anderson
Social Chain
Coffee Break
11:50
What makes you Tik?
In-depth insight into the fastest emerging social media platform TikTok
Lunch
TBC
TBC
Coffee Break
Social Beach: How to explode your brand visibility with an integrated plan
During this session Vee will show how you can boost brand visibility and tactics you can integrate with social media to grow your brand online and offline (on any budget)
Vee Roberts
Insight 2 Marketing