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Line Up

Event Schedule

The Festival Line Up!

The festival which takes place online this year is packed full of amazing content over 3 days. On day 2 and 3 (Weds + Thurs) you can enjoy 2 workshop streams. Don’t worry you won’t miss anything as all sessions will be recorded and added to your event app to watch back whenever you like. Keep checking back to see updates to the programme as we add more great talks… yes! we are trying to impress you.

09:30

Event Welcome

Lucy Hall

Avviso Media Ltd

10:00
AUDITORIUM

AI and the future of work: Harnessing Artificial Intelligence for good

Katie will share with the delegates how the AI which is emerging could be described as augmented intelligence, and it could fundamentally change the nature of work and tasks for every department.

Katie King, MBA

AI in Marketing

10:40

WWF: Using Social Media to Mobilise 1 billion people

From social media to streamed TV, partnerships to peer pressure, hear how WWF International aims to mobilise 1 billion people to help set the planet on a path to recovery.

11:15

Get Connected!

11:45

Your audience is talking about you, are you listening?

Surface-level metrics can be valuable but don’t tell the full story and oftentimes you might be in the dark. Do you have the full picture of what people are saying about you outside of your own channels? By conducting a social listening analysis, you can catch a crisis early, understand your audience as well as your strengths and weaknesses. well as how to stand apart from the crowd.

Wiebke Leffers

Falcon.io

12:20

Snapchat What’s New? Exclusive Look at the Best Snapchat Campaigns in 2020

Ed Couchman Snapchat UK GM will be taking us through exclusive audience insights and answering your questions directly from the floor. Find out what is in the development pipeline and see which brands are getting traction as Ed takes you through some of the platforms most innovative case studies.

Ed Couchman

Snapchat

12:50

Lunch and Connect

13:30

How to drive sales with YouTube creators

To win that attention and cut through the noise, brands should partner with YouTube creators who have earned the trust of their audiences, after years of finding their niche and producing educational or entertaining content. Learn how in this exciting session.

Jennifer Quigley-Jones

Digital Voices

14:00

Growth Marketing – Why marketers need a growth mindset?

Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing! Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through the understanding of necessary data-driven mindset, together with some of the latest stories, learnings and tricks we’ve learned along the way

Mitchell Platt

Growth Tribe

15:00

Fireside Q&A With Chris ‘Kubby’ Kubbernus

Returning to SocialDay to complete the "hatrick" Chris 'Kubby' is back, Chris is renowned for delivering amazing presentations full of value and humour.  We always run out of time for questions with Chris so we have decided to invite him on stage for a fireside chat where he will be taking questions exclusively from the SocialDay audience.  With his open and honest style, you do not want to miss this session! 

15:30

Get Connected!

16:00

How To Keep Up With Social Media News And Trends

One of the biggest challenges facing social media managers and marketers is the ever-changing features introduced by social media platforms. In this session, Luan shares her top tips on keeping up with the latest news and trends, and how to best manage their impact on your own activities without feeling constantly overwhelmed!

Luan Wise

FCIM

16:30

How to write a viral tweet, creative techniques that will wow your audience!

Those brands and people who always get loads of likes and retweets - how do they do it? Hel is one of those people who can write a popular tweet at will. In her talk, Hel will share with you the social media principles and creative techniques you can use to bang out tweets that your audience will LOVE. Try it out, and watch those likes, retweets and comments roll in!

17:00

The Marketers Guide to Gen Z

I'll be covering the new world of social media and what it means for marketers. How young people are spending their time and money and what this means for how marketers approach campaigns. i will be using our own case studies but also showing how we've used our own products and turnt them into incredibly successful products built for Gen Z.

Timothy Armoo

Fanbytes

18:00

Day 1: Closing Party Cocktail Making Masterclass and Networking

Join the SocialDay Team and Agora Pulse for a fun, LIVE Cocktail making masterclass and network fun! You'll find your recipe card via the app!

09:30

Event Welcome

Lucy Hall

Avviso Media Ltd

10:00

Wrangling with Retention and Tackling TikTok

In the last 12 months Guinness World Records has had to adapt record breaking to new online formats, whilst facing the challenge of monetising YouTube, Facebook and Snapchat, learning how to retain the interest of easily distracted audiences on social. Hear all about how these challenges were tackled and how GWR became one of the top five most popular brands on TikTok.

Dan Thorne

Guinness World Records

10:35

TikTok Q&A Expert Panel

A panel hosted by Esme Rice, where they will be discussing the new innovations within TikTok using influencers and other marketers to answer your burning questions. 

Esme Rice

Tailify

Dan Thorne

Guinness World Records

11:15

Get Connected!

11:45

Gen Z Panel: Trust Issues

Join this live panel of 18-24-year olds focussing on the topic of trust on social. It feels like trust is being eroded. Fake news, sketchy influencers or brands making false claims have caused a new generation of cynics. Hype Collective is running a research project, The Trust Issue, looking to understand what drives trust (or lack of trust) specifically around three core areas:

Simon Lucey

Hype Collective

12:20

Influencing retail – digital talent’s impact on driving sales

Influencers will have the single biggest impact on consumer product sales in the future. In this session Ian will cover the rapid rise in social media influencers and their impact on retail, his experience of working with some of the world’s biggest stars, and the opportunities for retail and consumer brands post COVID.

Ian Shepherd

The Social Store

12:50

Lunch and Connect

13:30

Working With Content Creators: The Power of Inclusive Marketing

A talk discussing the importance of working with a diverse group of content creators - ethically and commercially. We'll talk through unconscious bias, best practices and examples of previous campaigns.

Charlotte Williams

SevenSix Agency

14:00

Test and Learn: Using Influencers for Market Research

We’re not interested in running out-of-the-box campaigns, and neither are the audiences of 2020. Join Beckii from Pepper Studio, as we prove that through researching whilst marketing, your campaign results will skyrocket. With three different approaches, lots of juicy data, and case-studies galore.

15:00

One Minute Briefs: Make amazing things happen through the power of community

By providing a place where creatives can build confidence, contacts, careers and, most importantly, friendships, Nick has created something special. And, when the OMBLES work together, there’s nothing stopping them.

15:30

Get Connected!

09:30

Event Welcome

Lucy Hall

Avviso Media Ltd

10:45

Case Study- Greggs Vegan Sausage Roll

Find out more about the successful viral launch campaign from the team that helped launched Greggs vegan sausage roll. They will also take you through their tips for sustaining organic reach in consumer campaigns.

Alex Clough

Splendid Communications

11:15

Get Connected!

12:50

Lunch and Connect

13:30

Social Media Content Panel

A panel of experts answer your questions and discuss the burning issues in content creation.

Andy Lambert

Content Cal

14:00

Attention Economy: The battle for attention and how to bypass the issue.

The explosion of information across social media has created a battle for attention. These attention demands that didn’t previously exist: advertisers want your attention before you watch the next video on YouTube; your friends want your attention on TikTok SnapChat, Facebook. In this session, we look at how to bypass the issue.

15:30

Get Connected!

16:00

10 Honest Lessons Learnt From Running A Facebook Ads Agency

This session is all about the sometimes brutal reality of running Facebook Ads campaigns. As practitioners, we all know that certain hurdles exist, so what can you do to plan ahead of time and make sure your campaigns are winning consistently.

Jon Quinton

Overdrive Digital

17:00

Closing Keynote: Social Chain – Don’t build a brand, build a personality

Why do so many brands still get social media wrong? Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will show how your brand can make a huge impact by building in emotive, human creative from the very start of your campaign.

Hannah Anderson

Social Chain

09:30

Event Welcome

Lucy Hall

Avviso Media Ltd

11:15

Get Connected!

12:25

How to build an Effective Facebook Ads Strategy by Katherine George

During this session, Katherine till teach you how to build an Effective Advertising Strategy and Plan, including how to define your business goals, how to identify your target audience, understanding your customer journey, understanding advert objectives, how to create your Facebook adverts, and how to measure success.

Katherine George

Oh So Social

12:50

Lunch and Connect

15:00

Social Beach: How to explode your brand visibility with an integrated plan

During this session Vee will show how you can boost brand visibility and tactics you can integrate with social media to grow your brand online and offline (on any budget)

Vee Roberts

Insight 2 Marketing

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