In this session, Guinness World Records shares the story of its social journey and offers insight on how to curate and adapt a diverse range of content for multiple platforms and advice on how to reach and engage with an elusive Gen Z audience.
Guinness World Records
Case studies & insights from the world of social & from some of The Hook’s best performing campaigns
Drinks Reception / Networking
How will new voice experiences take advantage of social media and creating connections with your target audience?
Attention is your new battle ground - how do you get and keep the attention of your prospects?
The Goat agency talk you through how they have developed a global influencer marketing campaign for Formula E in 11 countries and 7 languages. With 10 million engagements and over 134 million impressions from 3300 posts.
Details to be announced
Grow Your Digital Agency Initiative
The rise in conversation about mental health over the last few years has been huge. But what does this mean for your social media strategy?
Matt is a freelance social and digital media consultant. Previous clients include BBC, ITV, United Nations, International Red Cross. Prior to working as a consultant, Matt was Director of Social Media at global technology news and events company The Next Web (TNW), and a digital communications expert for the UK Government
Top 30 Google partner AM Marketing founder Amy McManus will take you through the advanced options to help you look at Paid Social in a different light, with case studies and exclusive insider insight Amy will walk you through targeting options that will help you deliver better results for you and your clients.
Wordswag & Slider App
Social media is a natural place for humans to be. We’ve been “social” since the beginning of time and now with over 80% of the connected population active on social media we use it to inform many of our decisions at home and at work. So, if this is the case…why are so many businesses afraid of embracing social media in a meaningful and strategic way? David Watts uses his own journey and case studies to offer 10 points that every business needs to understand about social media and social selling - the risks, the benefits and the journey needed to reap the rewards.
Attention UnmaskedPete Buckley, Connection Planner, Facebook explores the history of our increasingly short attention spans, and what it takes to create effective attention. How do you engage an audience in just two seconds? Is a second glance ever enough?
Exclusive insights about the platform, the growth, the audience and the opportunities around Snapchat
Bruce Daisley talks us through the latest developments at Twitter and we get to ask him questions about his book “The Joy of Work” (Penguin Random House) – on improving work culture – was a best seller before being released. Professor Sir Cary Cooper described it as ‘a joy to read’. best selling business author Dan Pink said it ‘can help transform your work experience’.
workshop details to be announced
Case study to be announced
A session from Social Media Freelance marketer of the year - Helen Reynolds
Suhit Amin, 17, is a Young Entrepreneur and Founder of Saulderson Media. In February 2018, aged 16, he was diagnosed with Stage 2A Hodgkin Lymphoma, a cancer that attacks the lymph nodes. In July he launched Saulderson Media while going through aggressive chemotherapy, a premium talent management and influencer marketing agency based in Scotland. They are exclusively managing a roster of high profile social influencers who are responsible for millions of monthly impressions. Alongside this they work with endemic and non-endemic, brands on creative campaigns, to boost their presence utilising an extensive list of influencers for activation. Saulderson Media has a specific focus on the gaming and esports industry but is also heavily involved with tech and entertainment influencers.