The Festival Line Up!
The festival which takes place online this year is packed full of amazing content over 3 days. On day 2 and 3 (Weds + Thurs) you can enjoy 2 workshop streams. Don’t worry you won’t miss anything as all sessions will be recorded and added to your event app to watch back whenever you like. Keep checking back to see updates to the programme as we add more great talks… yes! we are trying to impress you.
Katie will share with the delegates how the AI which is emerging could be described as augmented intelligence, and it could fundamentally change the nature of work and tasks for every department.
AI in Marketing
From social media to streamed TV, partnerships to peer pressure, hear how WWF International aims to mobilise 1 billion people to help set the planet on a path to recovery.
Surface-level metrics can be valuable but don’t tell the full story and oftentimes you might be in the dark. Do you have the full picture of what people are saying about you outside of your own channels? By conducting a social listening analysis, you can catch a crisis early, understand your audience as well as your strengths and weaknesses. well as how to stand apart from the crowd.
Ed Couchman Snapchat UK GM will be taking us through exclusive audience insights and answering your questions directly from the floor. Find out what is in the development pipeline and see which brands are getting traction as Ed takes you through some of the platforms most innovative case studies.
Lunch and Connect
To win that attention and cut through the noise, brands should partner with YouTube creators who have earned the trust of their audiences, after years of finding their niche and producing educational or entertaining content. Learn how in this exciting session.
Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing! Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through the understanding of necessary data-driven mindset, together with some of the latest stories, learnings and tricks we’ve learned along the way
Returning to SocialDay to complete the "hatrick" Chris 'Kubby' is back, Chris is renowned for delivering amazing presentations full of value and humour. We always run out of time for questions with Chris so we have decided to invite him on stage for a fireside chat where he will be taking questions exclusively from the SocialDay audience. With his open and honest style, you do not want to miss this session!
One of the biggest challenges facing social media managers and marketers is the ever-changing features introduced by social media platforms. In this session, Luan shares her top tips on keeping up with the latest news and trends, and how to best manage their impact on your own activities without feeling constantly overwhelmed!
Those brands and people who always get loads of likes and retweets - how do they do it? Hel is one of those people who can write a popular tweet at will. In her talk, Hel will share with you the social media principles and creative techniques you can use to bang out tweets that your audience will LOVE. Try it out, and watch those likes, retweets and comments roll in!
I'll be covering the new world of social media and what it means for marketers. How young people are spending their time and money and what this means for how marketers approach campaigns. i will be using our own case studies but also showing how we've used our own products and turnt them into incredibly successful products built for Gen Z.
Day 1: Closing Party Cocktail Making Masterclass and Networking
Join the SocialDay Team and Agora Pulse for a fun, LIVE Cocktail making masterclass and network fun! You'll find your recipe card via the app!
In the last 12 months Guinness World Records has had to adapt record breaking to new online formats, whilst facing the challenge of monetising YouTube, Facebook and Snapchat, learning how to retain the interest of easily distracted audiences on social. Hear all about how these challenges were tackled and how GWR became one of the top five most popular brands on TikTok.
Join this live panel of 18-24-year olds focussing on the topic of trust on social. It feels like trust is being eroded. Fake news, sketchy influencers or brands making false claims have caused a new generation of cynics. Hype Collective is running a research project, The Trust Issue, looking to understand what drives trust (or lack of trust) specifically around three core areas:
Influencers will have the single biggest impact on consumer product sales in the future. In this session Ian will cover the rapid rise in social media influencers and their impact on retail, his experience of working with some of the world’s biggest stars, and the opportunities for retail and consumer brands post COVID.
The Social Store
Lunch and Connect
A talk discussing the importance of working with a diverse group of content creators - ethically and commercially. We'll talk through unconscious bias, best practices and examples of previous campaigns.
We’re not interested in running out-of-the-box campaigns, and neither are the audiences of 2020. Join Beckii from Pepper Studio, as we prove that through researching whilst marketing, your campaign results will skyrocket. With three different approaches, lots of juicy data, and case-studies galore.
By providing a place where creatives can build confidence, contacts, careers and, most importantly, friendships, Nick has created something special. And, when the OMBLES work together, there’s nothing stopping them.
Lunch and Connect
Lunch and Connect
The explosion of information across social media has created a battle for attention. These attention demands that didn’t previously exist: advertisers want your attention before you watch the next video on YouTube; your friends want your attention on TikTok SnapChat, Facebook. In this session, we look at how to bypass the issue.
This session is all about the sometimes brutal reality of running Facebook Ads campaigns. As practitioners, we all know that certain hurdles exist, so what can you do to plan ahead of time and make sure your campaigns are winning consistently.
Why do so many brands still get social media wrong? Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will show how your brand can make a huge impact by building in emotive, human creative from the very start of your campaign.
During this session, Katherine till teach you how to build an Effective Advertising Strategy and Plan, including how to define your business goals, how to identify your target audience, understanding your customer journey, understanding advert objectives, how to create your Facebook adverts, and how to measure success.
Oh So Social
Lunch and Connect
During this session Vee will show how you can boost brand visibility and tactics you can integrate with social media to grow your brand online and offline (on any budget)
Insight 2 Marketing