Registration
10:00
Embracing disruption: remodelling a legacy brand for a social-first world
In this session, Guinness World Records shares the story of its social journey and offers insight on how to curate and adapt a diverse range of content for multiple platforms and advice on how to reach and engage with an elusive Gen Z audience.
Dan Thorne
Guinness World Records
10:45
How to Stand Out Using Original Video on Social – The Hook
Case studies & insights from the world of social & from some of The Hook’s best performing campaigns
Alvin Hussey
The Hook
Coffee Break
12:00
How to work with a Creator
What is it like being a successful creator, Amber shares her journey.
Lunch
13:45
Twitch
Why should we be using twitch as part of the content mix? Our panel will explain to you how they are currently using Twitch, what results they are getting and why you should be looking to establish a presence here.
14:30
Working with the regulator – ASA Regulation
What can and can't you do with promotional posts?
Edward Senior
Committees of Advertising Practice
Coffee Break
15:45
Content Creation Panel Debate
Discuss the latest content tecniques with our expert panel
Alex Packham
Content Cal
Matt Navarra
Social Media Consultant
Ruth Lee
Citypress
Alvin Gunputh
LV=
Drinks Reception / Networking
09:30
Opening – How will new voice experiences take advantage of social media?
How will new voice experiences take advantage of social media and creating connections with your target audience?
Coffee Break
11:00
Advanced Facebook Ads Magic
What are the latest tools that you should be using?
Sheryl Jefferson
Light Tree Lead Gen
11:00
5 steps to a planning a killer social media campaign
A clear structured way to plan strategies and campaigns.
Kirstie Smith
Social Circle
11:40
Apprentice Winner – Mark Wright – Case Study
Mark talk about his journey of agency growth since winning funding from Lord Sugar
Mark Wright
Climb Online
11:40
Formula E – Case Study
The Goat agency talk you through how they have developed a global influencer marketing campaign for Formula E in 11 countries and 7 languages. With 10 million engagements and over 134 million impressions from 3300 posts.
Tom Julius
Goat Agency
Harry Hugo
Goat Agency
12:20
What the Best Agencies do Differently – how to grow your digital agency
Details to be announced
Robert Craven
Grow Your Digital Agency Initiative
Lunch
How do you engage Generation Z?
Backed up by powerful data this session will look at what is holding the interest of Generation Z
Carlotta Merzari
Northforma Entertainment
Mark Kelleher
BBC
13:45
Will brands get rewarded for having a “mental health first” social strategy?
The rise in conversation about mental health over the last few years has been huge. But what does this mean for your social media strategy?
Simon Lucey
Hype Collective
14:30
Fireside Chat – Matt Navarra
Matt is a freelance social and digital media consultant. Previous clients include BBC, ITV, United Nations, International Red Cross. Prior to working as a consultant, Matt was Director of Social Media at global technology news and events company The Next Web (TNW), and a digital communications expert for the UK Government
Matt Navarra
Social Media Consultant
15:00
Advanced targeting – How to make paid social more relevant
Top 30 Google partner AM Marketing founder Amy McManus will take you through the advanced options to help you look at Paid Social in a different light, with case studies and exclusive insider insight Amy will walk you through targeting options that will help you deliver better results for you and your clients.
Amy McManus
AM Marketing
15:00
Workshop: Constantly Creating Content? Want to spend more time actually engaging?
Stephanie Dawn Hawkins
Wordswag & Slider App
15:30
Social Selling – Sales Strategy or Yet Another Fad?
Social media is a natural place for humans to be. We’ve been “social” since the beginning of time and now with over 80% of the connected population active on social media we use it to inform many of our decisions at home and at work. So, if this is the case…why are so many businesses afraid of embracing social media in a meaningful and strategic way? David Watts uses his own journey and case studies to offer 10 points that every business needs to understand about social media and social selling - the risks, the benefits and the journey needed to reap the rewards.
Coffee Break
16:15
How to scale social content in EMEA
Brands have consistently struggled with scaling social content in the EMEA region
Chris Adams
Hey Honey
16:15
How to turn social media followers into customers
Teresa Heath-Wareing
THW Marketing Limited
2:30
The Buyer Brain: How Decision Science Is Ruining Your Marketing
Attention is your new battle ground - how do you get and keep the attention of your prospects?
Kenda Macdonald
Automation Ninjas
09:15
Keynote – Peter Buckley- Facebook
Attention UnmaskedPete Buckley, Connection Planner, Facebook explores the history of our increasingly short attention spans, and what it takes to create effective attention. How do you engage an audience in just two seconds? Is a second glance ever enough?
Peter Buckley
10:00
Keynote – Twitter
Bruce Daisley talks us through the latest developments at Twitter and we get to ask him questions about his book “The Joy of Work” (Penguin Random House) – on improving work culture – was a best seller before being released. Professor Sir Cary Cooper described it as ‘a joy to read’. best selling business author Dan Pink said it ‘can help transform your work experience’.
Bruce Daisley
11:00
Keynote – Snapchat – Ed Couchman (UK general manager )
Exclusive insights about the platform, the growth, the audience and the opportunities around Snapchat
Ed Couchman
Snapchat
Coffee Break
12:15
3 Ways to Turn Negative Press into Social Media Success.
William Bonaddio
Will B Social Ltd
Lunch
15:30
Making friends with the algorithms – a social media strategy for engagement
A session from Social Media Freelance marketer of the year - Helen Reynolds
Coffee Break
16:00
Case Study – Making a difference
Suhit Amin, 17, is a Young Entrepreneur and Founder of Saulderson Media. In February 2018, aged 16, he was diagnosed with Stage 2A Hodgkin Lymphoma, a cancer that attacks the lymph nodes. In July he launched Saulderson Media while going through aggressive chemotherapy, a premium talent management and influencer marketing agency based in Scotland. They are exclusively managing a roster of high profile social influencers who are responsible for millions of monthly impressions. Alongside this they work with endemic and non-endemic, brands on creative campaigns, to boost their presence utilising an extensive list of influencers for activation. Saulderson Media has a specific focus on the gaming and esports industry but is also heavily involved with tech and entertainment influencers.
Suhit Amin
Saulderson Media
16:30
Making Social work for B2B
Can soical media work for B2B
Mark Vigil
Big Sound Marketing