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Schedule

Event Schedule

08:30

Registration

10:00
AUDITORIUM

Embracing disruption: remodelling a legacy brand for a social-first world

In this session, Guinness World Records shares the story of its social journey and offers insight on how to curate and adapt a diverse range of content for multiple platforms and advice on how to reach and engage with an elusive Gen Z audience.

Dan Thorne

Guinness World Records

10:45
AUDITORIUM

How to Stand Out Using Original Video on Social – The Hook

Case studies & insights from the world of social & from some of The Hook’s best performing campaigns

Alvin Hussey

The Hook

11:15

Coffee Break

12:00
AUDITORIUM

How to work with a Creator

What is it like being a successful creator, Amber shares her journey.

12:45

Lunch

13:45
AUDITORIUM

Twitch

Why should we be using twitch as part of the content mix? Our panel will explain to you how they are currently using Twitch, what results they are getting and why you should be looking to establish a presence here.

14:30
AUDITORIUM

Working with the regulator – ASA Regulation

What can and can't you do with promotional posts?

Edward Senior

Committees of Advertising Practice

15:00

TikTok:Why time is running out for brands

TikTok; why time is running out for brands. In a 30 minute keynote and 10 minute Q&A veteran TikTok creator, Tom Hooker, talks about the perils, the potential and the opportunities for brands on TikTok in 2019.

Tom Hooker

TIN. Agency

15:30

Coffee Break

15:45
AUDITORIUM

Content Creation Panel Debate

Discuss the latest content tecniques with our expert panel

Alex Packham

Content Cal

Matt Navarra

Social Media Consultant

Ruth Lee

Citypress

18:30

Drinks Reception / Networking

09:30
AUDITORIUM

Opening – How will new voice experiences take advantage of social media?

How will new voice experiences take advantage of social media and creating connections with your target audience?

10:15
AUDITORIUM

The Buyer Brain: How Decision Science Is Ruining Your Marketing

Attention is your new battle ground - how do you get and keep the attention of your prospects?

Kenda Macdonald

Automation Ninjas

10:45

Coffee Break

11:00
Break out Room

Talking Tools

What are the latest tools that you should be using?

Danny Windsor

Sleeping Giant Media

11:00
AUDITORIUM

SOTAC Strategy Framework Session

A clear structured way to plan strategies and campaigns. 

Kirstie Smith

Make & Believe

11:40
Breakout

Apprentice Winner – Mark Wright – Case Study

Mark talk about his journey of agency growth since winning funding from Lord Sugar

Mark Wright

Climb Online

11:40
Main Hall

Formula E – Case Study

The Goat agency talk you through how they have developed a global influencer marketing campaign for Formula E in 11 countries and 7 languages. With 10 million engagements and over 134 million impressions from 3300 posts.

Tom Julius

Goat Agency

Harry Hugo

Goat Agency

12:20
Breakout

What the Best Agencies do Differently – how to grow your digital agency

Details to be announced

Robert Craven

Grow Your Digital Agency Initiative

12:20
12:50

Lunch

13:45

How do you engage Generation Z?

Backed up by powerful data this session will look at what is holding the interest of Generation Z

Carlotta Merzari

Northforma Entertainment

13:45
Breakout

Abstract – Instagram 201

Funmi Badejo

Facebook/Instagram

13:45
Main Hall

Will brands get rewarded for having a “mental health first” social strategy?

The rise in conversation about mental health over the last few years has been huge. But what does this mean for your social media strategy?

Simon Lucey

Hype Collective

14:30
AUDITORIUM

Fireside Chat – Matt Navarra

Matt is a freelance social and digital media consultant. Previous clients include BBC, ITV, United Nations, International Red Cross. Prior to working as a consultant, Matt was Director of Social Media at global technology news and events company The Next Web (TNW), and a digital communications expert for the UK Government

Matt Navarra

Social Media Consultant

15:00
Main Hall

Advanced targeting – How to make paid social more relevant

Top 30 Google partner AM Marketing founder Amy McManus will take you through the advanced options to help you look at Paid Social in a different light, with case studies and exclusive insider insight Amy will walk you through targeting options that will help you deliver better results for you and your clients. 

Amy McManus

AM Marketing

15:30
Sallon A

Social Selling – Sales Strategy or Yet Another Fad?

Social media is a natural place for humans to be. We’ve been “social” since the beginning of time and now with over 80% of the connected population active on social media we use it to inform many of our decisions at home and at work. So, if this is the case…why are so many businesses afraid of embracing social media in a meaningful and strategic way? David Watts uses his own journey and case studies to offer 10 points that every business needs to understand about social media and social selling - the risks, the benefits and the journey needed to reap the rewards.

15:30

Coffee Break

16:15
Main Hall

How to scale social content in EMEA

Brands have consistently struggled with scaling social content in the EMEA region

Chris Adams

Hey Honey

09:15
AUDITORIUM

Keynote – Peter Buckley- Facebook

Attention UnmaskedPete Buckley, Connection Planner, Facebook explores the history of our increasingly short attention spans, and what it takes to create effective attention. How do you engage an audience in just two seconds? Is a second glance ever enough?

Peter Buckley

Facebook

10:00
AUDITORIUM

Keynote – Snapchat – Ed Couchman (UK general manager )

Exclusive insights about the platform, the growth, the audience and the opportunities around Snapchat

Ed Couchman

Snapchat

10:05
AUDITORIUM

Keynote – Twitter

Bruce Daisley talks us through the latest developments at Twitter and we get to ask him questions about his book “The Joy of Work” (Penguin Random House) – on improving work culture – was a best seller before being released. Professor Sir Cary Cooper described it as ‘a joy to read’. best selling business author Dan Pink said it ‘can help transform your work experience’.

Bruce Daisley

Twitter

11:30

Coffee Break

12:30

Lunch

13:45
14:15
AUDITORIUM

AR lenses workshop

workshop details to be announced

15:00
AUDITORIUM

Adidas Instagram Stories Case Study

Case study to be announced

15:30
Main Hall

Making friends with the algorithms – a social media strategy for engagement

A session from Social Media Freelance marketer of the year - Helen Reynolds

15:45

Coffee Break

16:00
Main Hall

Case Study – Making a difference

Suhit Amin, 17, is a Young Entrepreneur and Founder of Saulderson Media. In February 2018, aged 16, he was diagnosed with Stage 2A Hodgkin Lymphoma, a cancer that attacks the lymph nodes.  In July he launched Saulderson Media while going through aggressive chemotherapy, a premium talent management and influencer marketing agency based in Scotland. They are exclusively managing a roster of high profile social influencers who are responsible for millions of monthly impressions. Alongside this they work with endemic and non-endemic, brands on creative campaigns, to boost their presence utilising an extensive list of influencers for activation. Saulderson Media has a specific focus on the gaming and esports industry but is also heavily involved with tech and entertainment influencers.

Suhit Amin

Saulderson Media

16:30
Main Hall

Making Social work for B2B

Can soical media work for B2B

Mark Vigil

Big Sound Marketing

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