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Growing the biggest social campaign on LinkedIn with £0

In June 2017, four people around the world decided to get to know their LinkedIn connections offline. They used the hashtag #LinkedInLocal, which began a campaign that would grow into the biggest ever seen on LinkedIn. Activating hundreds of thousands of users around the world with the same mission, to connect humans. In less than two years they grew the community across over 90 countries, to over 800 cities/towns and did all of it with £0. Come along to learn how they did it.

Key Takeaways:

  • How to choose an idea that goes viral
  • Why making community central to marketing matters
  • How to scale a campaign globally with no budget

Intended audience:

  • Companies that are interested in creating communities
  • Looking for new and disruptive ways to do marketing (B2B&B2C)
  • Those that are interested in influencer marketing

Workshop: Constantly Creating Content? Want to spend more time actually engaging? 

Quickly create consistent, branded content for any platform! From Facebook approved video ads, to thumb-stopping Instagram posts and beyond, create content easily using only your phone. Stephanie will share best branding practices for Word Swag and the brand-new Slider app. In this workshop you’ll be able to create a month’s worth of content or add new life to your feed in real-time. Learn to easily generate engaging text over image designs and transform images into animated slideshow videos in the time it takes to respond to an email.
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