This session is all about the sometimes brutal reality of running Facebook Ads campaigns. As practitioners, we all know that certain hurdles exist, so what can you do to plan ahead of time and make sure your campaigns are winning consistently.
From the perspective of an agency owner with a view on many different ad accounts of all sizes, this workshop will run through a set of key lessons learnt from running campaigns in sectors including retail, IT and more.
What you will learn:
-What are the common Facebook Ads mistakes and how you can avoid them
-How to pre-empt and plan for issues
-How to know where to spend your money and move campaigns towards a positive ROI