AI in Marketing

Katie will share with the delegates how the AI which is emerging could be described as augmented intelligence, and it could fundamentally change the nature of work and tasks for every department. It will see humans and machines collaborate to make decisions. Emotional intelligence, creativity, persuasion and innovation therefore become the more valuable, unique human traits.  Ultimately, we could face a world where adaptive continuous intelligent systems take over decision-making, bringing into question the future role of humans in the workplace.