Building a social community around TV sponsorships

Join Lisa for this lively talk on how giffgaff has put its ethos of being ‘the mobile network run by you’ at the heart of all of its TV sponsorships. From The Big Bang Theory in 2014 to The Voice UK 2018-2020, you’ll come away from this session with actionable ideas on how to – maximise an advertising venture through-the-line – build and maintain a thriving social community of brand advocates – provide iconic experiences worth sharing