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Does Brand Activism Win Over Brand Neutrality Panel

Sep 2, 2020

16:30

40

Is brand activism good for business? The short answer is: it depends. Companies with a purpose are said to have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up societal causes, your political stance or support for that very cause can attract but also alienate customers.

  • boris
    Boris Loman

    Digital Visioneer at Coca-Cola (Social Media Manager)

    Coca-Cola

  • Ish Verduzco

    Head of Growth & Marketing

    Crave It

  • Bianca Kea

    Senior Social Media Manager

    Viacom

  • Dino Kuckovic

    Director of Global Events

    Falcon.io

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