Does your social sound right? – the place for audio in a social strategy

Sep 2, 2020



As communications and marketing professionals we are tempted to isolate channels – but I am going to showcase how often channels and tactics can work in parallel to provide greater results. Audio should be reflected, amplified and integrated with social particularly as share of eye is so competitive and share of ear is starting to get that way. I will show case examples of activity which has had audio working as part of a social strategy to deliver tangible results. Examples of activity from Penguin Random House, Merlin Entertainments, lingerie brand Freya (not one of ours), The University of Greenwich and others.

  • James Erskine


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