fbpx

Embracing disruption: remodelling a legacy brand for a social-first world

Jan 24, 2018

09:20

AUDITORIUM

45min

All

Guinness World Records (GWR) has had to embrace disruption to survive and has remodelled its brand strategy to appeal to brand new audiences, growing from a single best-selling book to a multi-platform, global IP brand.

In this session GWR shares the story of its social journey and offers insight on how to curate and adapt a diverse range of content for multiple platforms and advice on how to reach and engage with an elusive Gen Z audience.

  • Dan Thorne

    Guinness World Records

Copyright 2018 SocialDay / Avviso Media Ltd. All rights reserved