Embracing disruption: remodelling a legacy brand for a social-first world

May 1, 2019





Guinness World Records (GWR) has had to embrace disruption to survive and has remodelled its brand strategy to appeal to brand new audiences, growing from a single best-selling book to a multi-platform, global IP brand.

In this session GWR shares the story of its social journey and offers insight on how to curate and adapt a diverse range of content for multiple platforms and advice on how to reach and engage with an elusive Gen Z audience.

  • Dan Thorne

    Guinness World Records

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