Join this live panel of 18-24-year olds focussing on the topic of trust and brands. It feels like trust is being eroded. Fake news, sketchy influencers or brands making false claims have caused a new generation of cynics. Hype Collective is running a research project, Generation Cynic? looking to understand what drives trust (or lack of trust) specifically around three core areas:
• News
• Brands
• Influencers
Simon will provide a quick overview of our key findings and then run a live discussion with a panel of undergraduate students. Come if you:
• Want to better understand how young people decide what to trust online.
• Want to know how to build trustworthy brands.
• Wonder how student culture has changed since you were a student!
