How Covid-19 propelled brands into the era of influencer marketing

Sep 2, 2020


30 Mins

During this session, Ben will focus on the findings from Influencer’s recent research report in partnership with GlobalWebIndex, which harnessed custom research on influencer marketing and existing research from GWI on COVID-19 to study the impact the outbreak has had on consumer behavior, the effect on influencer marketing, how purchase behaviors are changing, and how brands can successfully work with creators moving forward. Expect to come away with a data-based understanding of how consumer behaviour has changed and how influencer marketing can help you reach your target audience in a post-COVID-19 world.

  • Ben Jeffries

    CEO and co-founder


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