Influencers will have the single biggest impact on consumer product sales in the future. In this session Ian will cover the rapid rise in social media influencers and their impact on retail, his experience of working with some of the world’s biggest stars, and the opportunities for retail and consumer brands post COVID.
The session will start detailing the rapid rise of influencers, and their direct impact on retail from a marketing and new product perspective. He will include case studies and explain exactly why these brands have achieved success.
Ian will then showcase two projects he was instrumental in creating, the UK’s largest influencer product brand, Hearts By Tiana, available in more than 2000 stores, and his pop-up shop event which attracted more than 20,000 people over one weekend.
Ian will conclude by presenting the real opportunities for retailers and consumer brands to capitalise on influencers, and the rapid advances in social platforms, to drive footfall and eCommerce sales.
Attendees will have a clear understanding of the impact that influencers have had on product and retail sales to date, and what has driven that success, and opportunities to incorporate influencers and social media into retail and ecommerce in the future.