Making Social work for B2B

May 3, 2019


Main Hall



Drawing on several real-world case studies this session focuses on making social media work in the B2B space, the importance of understanding and defining your target audience and some of the thought processes behind creating social media content which appeals to that target group.

Working with ‘The Marketing Orchestra’ framework, the session will get you thinking about your own organisations and give you the tools and guidance to cut through the noise in your markets and create social media activity which gets to the hearts and minds of your audience.

  • Mark Vigil

    Big Sound Marketing

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