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Archives: Schedule

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Making friends with the algorithms – a social media strategy for engagement

So many brands and marketers are saying that you have to pay to play to get reach on social media these days. “That’s bollocks”, says Hel Reynolds, Social Media Freelance Marketer of the Year. “It’s actually quite easy to reach your key audiences and get them to engage with your posts organically.” In this session Hel will reveal the secrets to engaging content and how to turn reaction to your posts from tumbleweed to totally terrific. Make algorithms your friend!

Embracing disruption: remodelling a legacy brand for a social-first world

Guinness World Records (GWR) has had to embrace disruption to survive and has remodelled its brand strategy to appeal to brand new audiences, growing from a single best-selling book to a multi-platform, global IP brand.

In this session GWR shares the story of its social journey and offers insight on how to curate and adapt a diverse range of content for multiple platforms and advice on how to reach and engage with an elusive Gen Z audience.

Keynote – Twitter

Bruce Daisley talks us through the latest developments at Twitter and we get to ask him questions about his book “The Joy of Work” (Penguin Random House) – on improving work culture – was a best seller before being released. Professor Sir Cary Cooper described it as ‘a joy to read’. best selling business author Dan Pink said it ‘can help transform your work experience’.

Daisley is a champion for using data and evidence to improve work culture. His book – which was commissioned as a follow-up to his number one business podcast, “Eat Sleep, Work Repeat” (also peaking at number 4 in the US) is a compelling manifesto for an era overwhelmed with work pressures.

Previously Bruce has been awarded ‘Greatest Individual Contribution to New Media’ by New Media Age. Campaign Magazine rated him as the top leader in digital media, placing him 7th in the overall media market. In a survey of CEOs and MDs, Bruce was named the “Fantasy Hire” that most leaders would like to make.

How do you engage Generation Z?

Backed up by powerful data this session will look at what is holding the interest of Generation Z, through creating content and delivering through the BBC, Corlotta and Mark will share with you the insights that will help you unlock the secret to engaging with Generation Z

Case Study – Making a difference

Suhit Amin, 17, is a Young Entrepreneur and Founder of Saulderson Media. In February 2018, aged 16, he was diagnosed with Stage 2A Hodgkin Lymphoma, a cancer that attacks the lymph nodes. 
 
In between rounds of aggressive chemotherapy, Deputy Head Boy at Hutchesons’ Grammar School in Glasgow, achieved six grade As in his Scottish Highers. In this time Suhit was working in influencer marketing at ESL, the worlds biggest esports company, however, his illness motivated him to do something bigger and pursue his entrepreneurial passions.
 
In July he launched Saulderson Media, a premium talent management and influencer marketing agency based in Scotland. They are exclusively managing a roster of high profile social influencers who are responsible for millions of monthly impressions. Alongside this they work with endemic and non-endemic, brands on creative campaigns, to boost their presence utilising an extensive list of influencers for activation. Saulderson Media has a specific focus on the gaming and esports industry but is also heavily involved with tech and entertainment influencers.

Advanced targeting – How to make paid social more relevant

How do you get more out of your budget, are your clients driving your paid social decisions?

Top 30 Google partner AM Marketing founder Amy McManus will take you through the advanced options to help you look at Paid Social in a different light, with case studies and exclusive insider insight Amy will walk you through targeting options that will help you deliver better results for you and your clients.

Twitch

Why should we be using twitch as part of the content mix? Twitch marketing expert Brad will explain to you how they are currently using Twitch, what results they are getting and why you should be looking to establish a presence here.

 

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