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SOTAC Strategy Framework Session

Jan 25, 2018

11:30

Saloon A

45min

Expert

Back by popular demand!!!

  • What is SOSTAC?
  • How can this be applied to my social media marketing?
  • Looking at situations analysis, setting objectives based on business and making objectives, defining strategies, choosing tactics to reach your goals, building a one-year, quarterly and campaign plan, setting up measurement dashboards.
  • Using SOSTAC in practice
 
What will delegates get out of this 
A clear structured way to plan strategies and campaigns. 
A load of practical tools within the framework which can be applied in different areas from researching/auditing, how to set objectives using RACE framework, understanding the key elements of what should be included in any strategy, free campaign content planning template
  • Kirstie Smith

    Make & Believe

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