Wrap-up party: The rise of Gymshark. Timeline by Maybe*

Sep 3, 2020


30 Mins

In just eight years Gymshark has gone from a £0 to £1Billion retail business – the first true “Social First” business of its kind. There are many extraordinary things about this story, not least that this exponential growth is happening in a time frame when other traditional retailers are struggling for survival.

This wrap-up party tracks how Gymshark has embraced social media above traditional marketing channels to build a massive direct to consumer business, how they’ve crushed the opposition and reveals key lessons for those with aspirations of hyper-growth through social media.

  • Polly Barnfield OBE


    Polly Barnfield OBE

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