Using social analytics for better campaign measurement

I’m a data driven person. I keep stats on myself, my company, my team, and (don’t tell him) my son. I will talk about how why measuring campaign effectiveness with data is so important in digital marketing. I’ll talk about some of the best ways to achieve accurate measurements, and some of the best things to measure. Finally, time permitting, I’ll present a case study where campaign measurement was used in real, honest-to-god life.