Using Social Media to Mobilise 1 billion people

Technology is the single-most powerful weapon in WWF International’s armoury. The charity’s ambitious new strategy aims to mobilise 1 billion people to help set the planet on a path to recovery, with the far-reaching influence of new technologies playing a pivotal role. In an uplifting talk, Alice More O’Ferrall will share some inspiring examples of their tactics from social media to streamed TV and partnerships to peer pressure.