Using Social Media to Mobilise 1 billion people

Jan 12, 2020



Technology is the single-most powerful weapon in WWF International’s armoury. The charity’s ambitious new strategy aims to mobilise 1 billion people to help set the planet on a path to recovery, with the far-reaching influence of new technologies playing a pivotal role. In an uplifting talk, Alice More O’Ferrall will share some inspiring examples of their tactics from social media to streamed TV and partnerships to peer pressure.

  • Alice More O’Ferrall

    Global Digital Engagement Manager, WWF International


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