In the last 12 months Guinness World Records has had to adapt record breaking to new online formats, whilst facing the challenge of monetising YouTube, Facebook and Snapchat, learning how to retain the interest of easily distracted audiences on social. Hear all about how these challenges were tackled and how GWR became one of the top five most popular brands on TikTok.
Wrangling with Retention and Tackling TikTok
Sep 2, 2020
10:00
30
-
Dan Thorne
Senior Social Media Manager
Guinness World Records