Wrangling with Retention and Tackling TikTok

Sep 2, 2020



In the last 12 months Guinness World Records has had to adapt record breaking to new online formats, whilst facing the challenge of monetising YouTube, Facebook and Snapchat, learning how to retain the interest of easily distracted audiences on social. Hear all about how these challenges were tackled and how GWR became one of the top five most popular brands on TikTok.

  • Dan Thorne

    Senior Social Media Manager

    Guinness World Records

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