Ian works with some of the world’s biggest social media stars and influencers on retail and product-based businesses.
He founded The Social Store creating unique consumer product brands and IP with social stars. The products are sourced from leading manufacturers and sold online, up and down the high street and around the world. He created Hearts By Tiana with Tiana Wilson, the most popular tween on YouTube in the world.
This is the biggest ever influencer license in the UK across multiple retailers and product categories. He also hosted the UK’s biggest ever influencer pop-up shop with 20,000 fans over one weekend, and launched the UK’s first influencer magazine.
He also chairs the Business of Influencers, the UK’s influencer marketing industry network of 500+ professionals which host events, offers services and creates best practice for a sustainable industry.
He spent 20 years in commercial roles at the world’s leading media companies including Disney, Universal Music, Time Warner and King. He’s also a keynote speaker presenting at events such as Brand Licensing Europe, Spring Fair and the Influencer Marketing Expo, and is a regular guest speaker at London Business School and London College of Fashion.
He has a podcast called Influencing Retail, examining social media’s impact on retail.