Julio is a Social Media Consultant with expertise in social analytics, listening, crisis measurement and consumer insights research. Most recently, he led Google’s Global Social Media Analytics practice. In his role, he was responsible for the entire social media listening, measurement and research for Google’s main products, brands and influencer and partnership programs. He also led social media monitoring and measurement of public relations crises and brand reputation management. In addition, he provided consulting services and thought leadership on social media analytics to Google teams around the globe as well as the CMO and CEO offices.
Prior to joining Google, he led the Global Social Media Analytics practice at Deloitte and was a VP of Social Media Analysis and Measurement at Bank of America and its Wealth Management division, Merrill Lynch. In his time at Bank of America, he led social media reputation management and an analytics task force around the Occupy Wall Street Movement.
He has acted as a consultant for global brands such as Disney, Cisco, Hilton, Coca-Cola and IHS Markit. As a consultant, he led initiatives such as the creation of enterprise social marketing measurement parameters, the development of social performance analyses of owned social channels and the optimization and strengthening of social media based consumer insights.
He has also been responsible for the performance measurement and consumer insights research programs related to major sporting events. He developed and executed monitoring and measurement programs for Deloitte initiatives around the 2016 Olympic Games in Brazil, and did the same while at Hilton for the 2012 London Olympic Games. During his time at Bank of America, he also conducted social media research and measurement for initiatives associated with the 2014 FIFA World Cup in Brazil and campaign measurement related to the 2011 – 2014 Super Bowls.
Originally from Guayaquil, Ecuador, Julio has a postgraduate degree in Strategic Marketing from Northwestern University and an undergraduate degree in business administration from Universidad San Francisco de Quito.