Creative Director and Founder, One Minute Briefs
I am the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their product or service. One of my biggest campaigns helped to encourage donations for Neuroblastoma sufferer Isabella and went viral with 30 million views across social media and reached national press and TV news. I also directed the music video and social campaign that led to the NHS beating Justin Bieber to Xmas Number 1. As well as this, I have 50,000+ followers on social media, including the community user-generated content platform One Minute Briefs which encourages instinctive creativity. I hosts annual events, hold educational workshops and delivers talks at agencies, universities and the likes of BBC, SKY and Lloyds Bank. I recently released my third OMB book and I also have books published for Agency Quotes, which is a popular social feed where the creative industry around the world share all the #ThingsYouHearInAgencies. I have won a variety of awards for my work including Grand Prix at the Roses, Creative Circle, Campaign Big, Great British Entrepreneur Awards and my campaigns have been featured in publications such as Buzzfeed, New York Times, Adweek and The Drum. I also received a special invite to Downing Street, won Theo Paphitis’ business award and was named as one of the people of the year in The Drum’s New Years Honours List, as well as being announced as an ambassador for Greater Manchester.