Ross Middleham

Content & Social Lead, Met Office

Wayfarers or waterproofs? Bicycle or bus? Cardigan or coat? The Met Office can tell you. We are experts in weather and climate. I lead design and video production, ensuring we create engaging, informative and high-quality content, which tells a consistent story across our range of social and comms channels. I’m responsible for the day-to-day messaging, creation and publishing, joining up ideas and activities and setting the direction across our social channels, which have over 1 million combined followers. My design background helps to bring clarity to complex, scientific messages to produce relevant and impactful content for the public, ultimately helping them stay safe and able to thrive.