Simon Lucey

Founder, Hype Collective

Simon is the founder of Hype Collective, a student marketing agency that co-creates campaigns with a network of 5,000 university sports teams and societies. Hype Collective has worked with Co-op, Adobe, BP, Shell, Unlocked Graduates, Abercrombie & Fitch, StudentUniverse and CALM. In doing so they’ve contributed funds to over 150 grass roots organisations and employed over 200 students. Prior to launching Hype Collective, Simon was head of consumer at Campus Media, an award-winning youth marketing agency, and co-founded TEDxClapham. He has been lucky enough to work with brands like L’Oreal, Co-op, Shell, Amazon, KFC, Topshop and Barclays.