William Bonaddio

Founder, WillB Social

WillB Social: Acting Social Media Editor-in-Chief at McDonald’s UK

William has worked exclusively in digital media throughout his 11-year career, holding positions on both sides of the agency/client fence.

For the last 3 years, Will has worked as Social Media Editor-in-Chief at McDonald’s UK, having helped shape their award-nominated Social strategy, developed their tone of voice, integrated the Customer Services team and managed 3 agency relationships in the process.