Almost 70% of listed businesses own and a Twitter account to connect with their customers, however so many struggle with using it correctly. With a little bit of practice, and a good understanding of the do’s and don’ts, you can bring customers into your business in no time through Social Media. Below I will go through what you definitely should and shouldn’t be doing on Twitter.
Make Sure You Do…
1) Connect with people
Yes, Twitter is used to present your companies updates as well as relaying information about your products, however, it is best used by engaging with your potential customers. Use your account to retweet relevant content and also reply to it with your opinion. Joining conversations is what Twitter is all about, and quite often these conversations and help those “on the fence” turn into paying customers. Find relevant people in your industry by searching the hashtags you use, and then connect with these people. Twitter is a very interactive platform, and when use correctly – it can bring in many more leads. By doing this, you not only extend the reach of your account, you also build a more engaged following.
Cross promote your Twitter
Make sure you include a link of your company’s official website in the Bio section of your Twitter account, and that your website also has a link to your Twitter account. You can even embed your latest tweets here. This will encourage people to find out more about your business, and can make them become a more engaged member of your community.
Mix it up a little
Twitter doesn’t have to be all business you know, you can show your human side too! Reply to people, and join in on the daily hashtags like #MondayMotivation, #CharityTuesday, #WednesdayWisdom, #ThrowbackThursday and #FridayReads. This can extend your reach and also help you mix your content up a little bit.
Repost old content
Have you not shared one of your blogs in a while? Don’t worry, Twitter is a little different to Facebook andyou can actually tweet out the shame content more regularly. This is because a tweet lives in your timeline for roughly 10 mins, so not many people will always see your tweets and will rarely see the same tweet twice.
Make sure you don’t…
Tweet with no thought put in
Make sure you think about what you most before you do. Although you a free to post whatever you want on your personal account (within reason, try to avoid politics or religion), but tweets on your company profile must be within your brand guidelines and convey your message. Implement a professional tone in your tweets and keep them relevant to the industry.
Avoid getting involved in arguments on Twitter, or any Social Media platform for that matter. If you are being provoked or attacked, it’s usually best to ignore it as it can often get out of hand. Make sure you check whether you were in the right and try to resolve it not in the public eye.
Make sure you DO NOT randomly tag people in your posts, unless you feel it is truly relevant to them or their business. This will only annoy people and can often lose you followers and potential customers. Feel free to send people your latest blogs if they’re relevant, just don’t randomly tag lots of businesses hoping to get replies.
You must be consistent with your tweets. You do not want a potential customer to land on your timeline and see that there have been n otweets for a few months. Keep your account up-to-date with fresh content, and also make sure to update your cover photo – especially if you have placed a time sensitive offer in there. Make sure you post at least 2-3 times per week, and make sure to update your pinned tweets too.