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Tag: livestreaming

Why is Live Video More Powerful Than Regular Video?

Video is by far the most popular type of content on the web, Facebook even predicts that most of our newsfeed will be video soon. Instead of reading long blog posts, it’s much easier to digest to information in a video.

Many people are simply too busy to read 1000+ words, yet they can watch your video whilst they are doing other things. Live broadcasts are the same thing. Viewers can have your live broadcast open in one tab and continue to work in the others, and can view it again and again if needed.

But why is live video so much more powerful than just general video content? I did some digging around to find out!

It’s real time and real life

This is what most viewers love, the fact that it’s real time and it’s real life. A live video can not be edited to look pristine and perfect, and so gives viewers are more raw look into your day. Video’s that are recorded, edited and posted up often look to rehearsed and fake which can really put off an audience. Also, the great thing about live videos is that your audience can interact with you in real time and see your body language and expressions, thus enabling them to get to know you better.

You can engage your audience in a live broadcast

Thanks to the amazing livestream platforms we have, our viewers can comment, like and ask questions during the broadcast which allows you to engage with your audience in a much different way. You can answer questions live, have a chat, and even get valuable feedback.

You can create a community

When you livestream to your audience, they feel like they are directly talking to you (which of course, they are!) and thus feel more of a connection with you and your brand. You can create communities when you livestream as often the same people will come online and watch you. You could create groups for your viewers to have a chat in! Gary Vaynerchuk has an awesome community on his livestreams, all you need to do is check out his comments on every stream.

Gather virtual attendees for an event

Some people cannot make events, but often still want to see what’s going on due to Fear Of Missing Out. When you livestream your event, you make your audience feel like they are there with you whereas a prerecorded video doesn’t have the same kind of effect.

Livestreaming is easier than recording and uploading

To connect with your audience on livestream, all you need to do is grab your smartphone and press a couple of buttons, and instantly you’re in front of your audience. This is a much quicker way of producing video content as you don’t need to worry about staring at a screen for hours editing the video to make it look perfect.

Want to stream and upload on a mountain? Go for it!

At a cool race track? Stream it!

Livestream is meant to be raw and imperfect. Plus, you can also save the livestream and use it on different platforms.

Livestreaming can benefit your business is countless different ways, all you need to do is try!

 

 

 

What To Do With Old Periscope Videos

Periscope is one of the most popular livestreaming platforms available, and recently it has allowed you to save your videos straight to your camera roll! But often you can end up with lots of videos… What can you do with these? Livestreams are not just for single-use, below we will explain how you can reuse your Scopes to generate more leads for your business.

Pop them into your blog

Create a blog post on your website with around 300 words explaining what the video is about, along with any call-to-actions for your viewers. Then attach the video to the blog post. You can do this by uploading to Youtube and then pasting your embed link into the post. By using video in your blogs, it gives your viewers something different to do rather than read, and means if you have writers block – you still have blog content! Make sure the text you add to the post is relevant to the video and encourage comments on the post (if you have them enabled).

Use them as a lead magnet

If you have 3 or 4 Scopes that are around the same topic and are providing lots of value to your audience, you should use them as a lead magnet (otherwise known as opt-in gifts) to encourage people to sign up to your mailing list. This allows the website visitor to get to know you as a person too. Not only will they be learning new stuff, you have a shiny new lead to connect with!

Upload onto other platforms

You don’t need to keep your Scopes on Periscope! When you save them, you can pop them into an app like Magisto or Montaj to create a shiny new video, ready to be uploaded to Facebook, Youtube, Vimeo etc. This helps your content get seen by a wider variety of people.

Create a mini course

This is another great one to do if you have lots on a certain topic, or you did a Scope series on a certain topic. Simply save the videos, put them into one long video and edit it to make it look neat and tidy. This is another great lead magnet, or if it is a comprehensive enough guide, you could even sell it! During these types of Scopes, you often get asked lots of questions so make sure to answer in detail and to provide as much detail as possible to the viewers.

Video FAQ section

This idea is overlooked by so many broadcasters, but it’s super easy to do (though can take some time). Do you find yourself answering the same kind of questions on your Scopes? Save each video and cut each question out, and compile into an FAQ video! Or, you could pop each video onto your FAQ section of your website. This is a unique way for you to answer your potential customers questions, whilst they get to know you at the same time!

How To Use Livestreaming For Your Business

Livestreaming is a fantastic way to grow your audience, it’s no surprise why it has skyrocketed the Social Media world in 2016. I have been on a livestreaming journey after joining Peri10k, and haven’t looked back since. Whether you’re streaming from Periscope or Facebook Live, live video is so popular because it brings the world together in a more personal way.  From Facebook Live to Periscope, the technology world is focused on live video because it brings us together around ideas, events, and the people that matter most to us.

Livestreaming has brought me new opportunities, I’ve met new people and have expanded my audience way quicker than in any other form of Social Media Marketing. In this blog we will be looking at why you should be livestreaming and how you can implement it into your business.

Why Should You Livestream?

Livestreaming allows you to connect with your audience

LivestreamiIng works so well because it allows people to get to know the person behind the brand. Whether you’re a hobbyist or a full time business owner, you can easily meet like-minded people who are interested in what you have to say or sell.  

Livestreaming engages and grows your audience much quicker

My first ever live stream achieved over 230 unique views and 2 enquiries – and this was when I had no experience. Whether you’re streaming on Facebook, Periscope or on Blab, you can grow your audience quickly and easily, and they will also be more likely to crawl out from under their rocks and engage with your content.

Livestreaming Uses Your Business Time Wisely

So you’re already Tweeting, Facebook and Snapping – you have time to livestream! We all know that it can take a while to see results from Instagram, Twitter, Snapchat etc – it’s more of a marathon that a sprint. Livestreaming can often yield results much quicker.

Livestreaming Provides Value To Your Audience

There is nothing more important than providing value to your audience when marketing on Social Media – you should never just sell, sell, sell. Instead, livestreaming allows your audience to interact with you in real time and they can ask you questions – whilst getting an instant reply. By allowing your customers behind the scenes into your business, they get to see what you’re about, your expertise, and maybe even have a giggle at the same time.

You Can Build Relationships With Your Audience

Building relationships is crucial in your social media marketing strategy, and livestream is a fun way to do this! Livestreaming allows your audience to see your expression and body language, and get to know you as a person. By being yourself you can connect with your customers on a much more personal level, plus you can get to know their pain points a little better. Not only is it marketing, but it’s also very helpful market research for your business.

Livestreaming Can Deliver a Consistent Message

When you livestream consistently, you can deliver a constant message for your brand in unique ways. You should never say the same things over to deliver the same message, instead, find new and creative ways to deliver it. You should deliver visual consistency as well as consistency with your content.

You’ve Got Nothing To Lose

There are thousands of people who have made money through creating silly videos (like putting your phone in a blender!) and also livestreaming gigs, there is a place for everyone online. You do not need to be a celebrity to be a popular livestreamer, you just need to let your personality shine through and make sure to follow up with any potential leads.

Okay, so now we’ve gone through some of the reasons you should be livestreaming, let’s look at the ways you can livestream for your business!

How To Use Livestreaming For Your Business

Host A Q&A

This is something that we are implementing here at Social Day. Simply gather questions from your audience about your topic of expertise, and let everyone know when you will be live! We recommend taking questions while you are live on air too as you will likely reach more of an audience.

Stream Live Events

Are you going to an awesome event in your industry? Why not livestream you walking around and giving everyone a tour of what’s going on? This can be fantastic as many people can’t make industry events and will help them see what’s going on, and why they should be there! AND, if somebody in your audience is there – you could even meet up with them!

Interview Industry Thought Leaders

These can be extremely popular with your audience as they will often have questions for the thought leader themselves. Simply create a relationship with a thought leader and ask them when the time is right, it’s as simple as that! You can even get your audience involved and generate buzz around the event by announcing it ahead of time.

Behind The Scenes In Your Business

Do you have an awesome team you want everyone to meet? Get them to join you on livestream! Show your audience what goes on in the office on a Friday afternoon, or maybe what’s going on on the factory floor. The funnier it is, the more likely it is to go viral.

Host Live Mini-Courses

Teach your audience to do something relevant in your industry. Are you a baker? Teach everyone how to bake awesome cupcakes – live so they can follow along with you. Or maybe you’re a personal trainer – you can teach everyone your workout for the day!

Stream A Product Launch

Product launches are seen as VIP events, and so if you share this experience with your audience they will feel more of a connection with your brand.

Livestream You Working

Do you have a visually appealing job? Whether you’re an artist or not, it can be fairly simply for some businesses to make their work more visually appealing. Livestream a cool project you’re working on (check permission with client where needed) and show everyone how it’s done. This can be great for showing off how good you are, and depending on how creative it can go viral.

Join In With Social Media Challenges

There is pretty much always a social media challenge going on, whether it’s the ice bucket challenge or painting on 100 layers of nailvarnish, there are so many different ones! See if your team will join in too, as a team of 5 can be livestreamed daily for each weekday!

Do Special Announcements

Have you got something awesome coming up in your business? This is a great opportunity to livestream! Instead of doing the typical announcement post, announce the livestream to generate buzz and livestream the actual announcement.
There are so many ways for you to use livestream for your business, these are just a few of them. On the 18th August in Maidstone, we have myself, Britt Wyatt (She Who Bakes) and Lucy Hall in Maidstone to teach you how to use livestreaming for your business, click here to find out more!

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