Hmm, bios! They’re often one of the first things a potential customer sees when they land on your Social Media page – and are more important than many think! It can be the difference between a follow and website visit or potential leads just clicking off your page. To establish authority and build trust with your audience on Social Media you must have a professional bio that reflects well on your business.
How do I create an awesome bio?
You must first think about whether it is a business account or personal account.
If you’re creating an account for your business to raise brand awareness and attract customers, you should make sure to use a professional tone. This means avoiding slang and misspellings. However, even though you must keep it professional – this does not mean it should not be personal. Social Media is about connecting people together, so show people that there is a person behind the brand.
If it is a personal account, you want your bio to reflect your values and what you are passionate about. Why are you creating this profile? Do you want to connect with people with similar interests? Make sure to highlight them in your bio and convey your personality too.
Be crystal clear
Don’t use jargon or buzzwords, this can often confuse your audience. You don’t want to sugar coat your business bio – make it easy to understand. Many people think that by using buzzwords you will look more like an industry leader, however it can turn off many potential customers as they do not understand fully what it is you do.
Use short snappy sentences to get your point across, especially if there is a character limit.
Consider Your Audience
Do you actually know who your target is? If not, I suggest researching them. Find the tone that your audience speaks, and speak directly to them. Speak in their language. If you know someone who is your ideal customer, a great way to do this is by imagining you are talking to them.
Don’t get your bio stuck on replay-replay!
When you’re writing about yourself, it can be tempting to make it longer to make it look better. But – this doesn’t work. Often you will end up repeating yourself in the overview something which you have covered elsewhere on the page. Remember, on Facebook and LinkedIn there are certain sections for you to fill out about your business, so make sure not to put it twice!
Outsource Your Bio
Don’t worry, even the best of us struggle writing about our own businesses. We weren’t all born to write. Hire a professional copywriter, preferably someone who knows you and your business, to write your bio. They have experience in this kind of thing and will be able to put your message across in an engaging way.
Remember: Twitter bios are searchable. Make sure to include some relevant hashtags – but don’t cram them in!