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Social Media Marketing Festival

New Digital Experience! 1-3rd September 2020

"Social Media Marketing Festival 2020!"

New Digital Experience!
1-3rd September 2020

Who attends SocialDay?

Learn the latest in social media and Influencer marketing from WWF, Snapchat, The Met Office, Greggs, Giff Gaff, Guinness World Records, Social Chain, Fanbytes and More PLUS takeaway actionable insights and training you can implement quickly.

Join us, gain the edge in social media on topics such as TikTok, Snapchat, Facebook Ads, influencer marketing, Social listening. PLUS network with brands, influencers and agencies at the leading social media digital event taking place this September

What is SocialDay?
Things have changed! But we won’t let them hold us back!
SocialDay is the Social Media Marketing Festival started to bring the brightest minds in social media marketing together to share, learn, network and discuss the latest Trends and Updates in Social Media.
Join us for our first ever virtual event.

Are you a marketer? do you work for a brand or agency? Are you a creator or influencer?

Do you use or want to use Social Media Marketing to grow your brand, drive engagement and develop relationships with those you are trying to reach? Do you already understand Social Media Marketing but are looking for advanced strategies, case studies, creative ideas, connections and advice to give you the edge? Perhaps you want to geek out over the latest industry developments and platform updates.
Now in its 5th Year SocialDay has become known as one of the worlds must attend marketing events.

This year SocialDay is a Virtual Festival!

How it works

SocialDay Festival is going virtual, same great content but you don’t have to leave your desk. We’ve lined up a whole host of great speakers and sessions just like we would have at an in person event. But we’ve moved it online. We took our time in deciding how we would do this and we are confident that we have created an online event experience like no other.

What do you get?

  • Access to all of the sessions, workshops and panels live (Over 30 sessions)
  • An event festival pack delivered to your door (Swag bag)
  • The SocialDay Club App with access to exclusive content, networking, and all of the sessions. (Apple and Android)
  • Watch all sessions back via the members app.
  • CPD Certificate delivered to you post event

What’s next

One you purchase tickets, the team will contact you and will send you a festival pack through the post.

You’ll be sent an email updating you on the festival weekly, including new speaker and session updates.

In mid August you’ll be provided with a link to download the SocialDay Club app. This app is a custom build app which will host all of the event content, articles, interviews and networking with others in the social media industry.

On the 3 event days you’ll be able to watch the sessions live via desktop or phone and interact with speakers, network, join polls and more.

We have organised some fantastic online events for the evening too such as quizzes, cocktail making and fun sessions for our delegates which will be announced shortly.

For more information on the event and to remind yourself of the great speakers and sessions go here

We have been interviewing speakers and industry people every week in our facebook community here

The podcast is also available to listen to via all major platforms we have interviewed some great guests who have provided some fantastic insights.

Any questions? Email Info@SocialDay.co.uk

Event Sponsors

The must attend social media event for brands, agencies, influencers and creators.

SocialDay covers cutting edge topics around social media marketing looking at: advertising, creativity, case studies, analytics and more and we continue to drive the agenda by bringing in sessions that appeal to you. We do this by still actively working in social media marketing and surveying the industry at least once a year, finding out what areas today’s marketers and businesses need to know about.

To keep this event all about the delegates we put in place a strict no selling policy, which our speakers all embrace. Our delegates create a unique atmosphere at SocialDay which is vibrant, fun and engaging.

The Networking is Legendary

Many digital marketing events exist, very few are able to trend on Social Media year after year, we are pleased to say we are more often than not in the top 5 on any given event, which shows that the content we put together is hitting the spot for delegates.
The networking is legendary, and I think most delegates will agree that this “social” experience is a large draw in itself for attendance, it’s so good you’ll often find our speakers sticking around for it (they are normally first at the bar).

16

WORKSHOPS

30

SPEAKERS

30

SESSIONS

750

ATTENDEES

Our Partners

At a Glance: Event Programme

09:30

Event Welcome

Lucy Hall

Avviso Media Ltd

10:00

AI and the future of work: Harnessing Artificial Intelligence for good

Katie will share with the delegates how the AI which is emerging could be described as augmented intelligence, and it could fundamentally change the nature of work and tasks for every department.

Katie King, MBA

AI in Marketing

10:40

WWF: Using Social Media to Mobilise 1 billion people

From social media to streamed TV, partnerships to peer pressure, hear how WWF International aims to mobilise 1 billion people to help set the planet on a path to recovery.

11:15

Get Connected!

11:45

Your audience is talking about you, are you listening?

Surface-level metrics can be valuable but don’t tell the full story and oftentimes you might be in the dark. Do you have the full picture of what people are saying about you outside of your own channels? By conducting a social listening analysis, you can catch a crisis early, understand your audience as well as your strengths and weaknesses. well as how to stand apart from the crowd.

Wiebke Leffers

Falcon.io

12:20

Snapchat What’s New? Exclusive Look at the Best Snapchat Campaigns in 2020

Ed Couchman Snapchat UK GM will be taking us through exclusive audience insights and answering your questions directly from the floor. Find out what is in the development pipeline and see which brands are getting traction as Ed takes you through some of the platforms most innovative case studies.

Ed Couchman

Snapchat

12:50

Lunch and Connect

13:30

How to drive sales with YouTube creators

To win that attention and cut through the noise, brands should partner with YouTube creators who have earned the trust of their audiences, after years of finding their niche and producing educational or entertaining content. Learn how in this exciting session.

Jennifer Quigley-Jones

Digital Voices

14:00

Growth Marketing – Why marketers need a growth mindset?

Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing! Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through the understanding of necessary data-driven mindset, together with some of the latest stories, learnings and tricks we’ve learned along the way

Mitchell Platt

Growth Tribe

15:00

Fireside Q&A With Chris ‘Kubby’ Kubbernus

Returning to SocialDay to complete the "hatrick" Chris 'Kubby' is back, Chris is renowned for delivering amazing presentations full of value and humour.  We always run out of time for questions with Chris so we have decided to invite him on stage for a fireside chat where he will be taking questions exclusively from the SocialDay audience.  With his open and honest style, you do not want to miss this session! 

15:30

Get Connected!

16:00

How To Keep Up With Social Media News And Trends

One of the biggest challenges facing social media managers and marketers is the ever-changing features introduced by social media platforms. In this session, Luan shares her top tips on keeping up with the latest news and trends, and how to best manage their impact on your own activities without feeling constantly overwhelmed!

Luan Wise

FCIM

16:30

How to write a viral tweet, creative techniques that will wow your audience!

Those brands and people who always get loads of likes and retweets - how do they do it? Hel is one of those people who can write a popular tweet at will. In her talk, Hel will share with you the social media principles and creative techniques you can use to bang out tweets that your audience will LOVE. Try it out, and watch those likes, retweets and comments roll in!

17:00

The Marketers Guide to Gen Z

I'll be covering the new world of social media and what it means for marketers. How young people are spending their time and money and what this means for how marketers approach campaigns. i will be using our own case studies but also showing how we've used our own products and turnt them into incredibly successful products built for Gen Z.

Timothy Armoo

Fanbytes

18:00

Day 1: Closing Party Cocktail Making Masterclass and Networking

Join the SocialDay Team and Agora Pulse for a fun, LIVE Cocktail making masterclass and network fun! You'll find your recipe card via the app!

09:30

Event Welcome

Lucy Hall

Avviso Media Ltd

10:00

Wrangling with Retention and Tackling TikTok

In the last 12 months Guinness World Records has had to adapt record breaking to new online formats, whilst facing the challenge of monetising YouTube, Facebook and Snapchat, learning how to retain the interest of easily distracted audiences on social. Hear all about how these challenges were tackled and how GWR became one of the top five most popular brands on TikTok.

Dan Thorne

Guinness World Records

10:35

TikTok Q&A Expert Panel

A panel hosted by Esme Rice, where they will be discussing the new innovations within TikTok using influencers and other marketers to answer your burning questions. 

Esme Rice

Tailify

Dan Thorne

Guinness World Records

11:15

Get Connected!

11:45

Gen Z Panel: Trust Issues

Join this live panel of 18-24-year olds focussing on the topic of trust on social. It feels like trust is being eroded. Fake news, sketchy influencers or brands making false claims have caused a new generation of cynics. Hype Collective is running a research project, The Trust Issue, looking to understand what drives trust (or lack of trust) specifically around three core areas:

Simon Lucey

Hype Collective

12:20

Influencing retail – digital talent’s impact on driving sales

Influencers will have the single biggest impact on consumer product sales in the future. In this session Ian will cover the rapid rise in social media influencers and their impact on retail, his experience of working with some of the world’s biggest stars, and the opportunities for retail and consumer brands post COVID.

Ian Shepherd

The Social Store

12:50

Lunch and Connect

13:30

Working With Content Creators: The Power of Inclusive Marketing

A talk discussing the importance of working with a diverse group of content creators - ethically and commercially. We'll talk through unconscious bias, best practices and examples of previous campaigns.

Charlotte Williams

SevenSix Agency

14:00

Test and Learn: Using Influencers for Market Research

We’re not interested in running out-of-the-box campaigns, and neither are the audiences of 2020. Join Beckii from Pepper Studio, as we prove that through researching whilst marketing, your campaign results will skyrocket. With three different approaches, lots of juicy data, and case-studies galore.

15:00

One Minute Briefs: Make amazing things happen through the power of community

By providing a place where creatives can build confidence, contacts, careers and, most importantly, friendships, Nick has created something special. And, when the OMBLES work together, there’s nothing stopping them.

15:30

Get Connected!

09:30

Event Welcome

Lucy Hall

Avviso Media Ltd

10:45

Case Study- Greggs Vegan Sausage Roll

Find out more about the successful viral launch campaign from the team that helped launched Greggs vegan sausage roll. They will also take you through their tips for sustaining organic reach in consumer campaigns.

Alex Clough

Splendid Communications

11:15

Get Connected!

12:50

Lunch and Connect

13:30

Social Media Content Panel

A panel of experts answer your questions and discuss the burning issues in content creation.

Andy Lambert

Content Cal

14:00

Attention Economy: The battle for attention and how to bypass the issue.

The explosion of information across social media has created a battle for attention. These attention demands that didn’t previously exist: advertisers want your attention before you watch the next video on YouTube; your friends want your attention on TikTok SnapChat, Facebook. In this session, we look at how to bypass the issue.

15:30

Get Connected!

16:00

10 Honest Lessons Learnt From Running A Facebook Ads Agency

This session is all about the sometimes brutal reality of running Facebook Ads campaigns. As practitioners, we all know that certain hurdles exist, so what can you do to plan ahead of time and make sure your campaigns are winning consistently.

Jon Quinton

Overdrive Digital

17:00

Closing Keynote: Social Chain – Don’t build a brand, build a personality

Why do so many brands still get social media wrong? Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will show how your brand can make a huge impact by building in emotive, human creative from the very start of your campaign.

Hannah Anderson

Social Chain

09:30

Event Welcome

Lucy Hall

Avviso Media Ltd

11:15

Get Connected!

12:25

How to build an Effective Facebook Ads Strategy by Katherine George

During this session, Katherine till teach you how to build an Effective Advertising Strategy and Plan, including how to define your business goals, how to identify your target audience, understanding your customer journey, understanding advert objectives, how to create your Facebook adverts, and how to measure success.

Katherine George

Oh So Social

12:50

Lunch and Connect

15:00

Social Beach: How to explode your brand visibility with an integrated plan

During this session Vee will show how you can boost brand visibility and tactics you can integrate with social media to grow your brand online and offline (on any budget)

Vee Roberts

Insight 2 Marketing

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