A LITTLE ABOUT

    About The Event

    Our mission at SocialDay is create the best event experience for all those who work in and around Social Media Marketing.
    Do you use or want to use Social Media Marketing to grow your brand, drive engagement and develop relationships with those you are trying to reach? Do you already understand Social Media Marketing but are looking for tips and advice to give you an edge?
    You are in the right place, we work in social media marketing and over 2 years ago when we launched the very first SocialDay we did it because we could not find an event that catered for those who already understood social media marketing. There were lots of beginner events, lots of marketing events that had one or two sessions mixed in with everything else but nothing that properly covered social media, and specifically for those who work in social media marketing.

    EVENT TIMELINE

    Social Media Festival Schedule

    Tiny (The SocialDay bot) opens the event and discusses whats in store for our delegates, takes you through the 3 days, the lineup and how the workshops will work.  Tiny is in charge of the networking at will be giving full details of where the networking action will be.

    Virtual Reality has been on the cusp of social media for a few years, as technology becomes smaller and more accessible as marketers we need to understand what is possible.

    Sarah heads up Media at Birmingham University and is a specialist in Immersive Storytelling, winning awards for her VR films and documentaries.  It is fair to say Sarah lives VR, she once spent 48 in VR (this included a wing walk)

    Join Sarah as she outlines what you can expect from the future, as part of the day 1 theme “future of social media marketing” we have brought together some of the best thought leaders who are already working with brands to implement this technology.

    We’ve pulled together a panel where we will be debating the challenges and behaviors of marketing Gen Z.

    The theme for day 1 is the future of social media. What better way to discuss this than to consider the future generation.

    Artifical Intelligence is developing to all aspects of our life, from bots on websites and social networks to Amazon Echo and Google Home, sophisticated AI has been developed but where is it heading, and what does it mean for social media marketing.  Katie King has been working within the industry on this very topic and will take you on a journey showing you what the future may hold.

    A must for any social media marketer who is interested in the future, in the final session of day 1 the AI session will bring a close to the “Future of Social Media Marketing” theme.

    Content planning can be difficult especially when you have multiple stakeholders involved, differing sign off processes.

    In this workshop, you will learn how to effectively plan and manage your content workflow, adapt to the various sign off processes and do away with email and spreadsheet systems.

    How do you grow a brand on YouTube, what is the key to organic growth, this session will take you through real examples of how some of the biggest brands have achieved exactly that.

    In this workshop, we will show you how to capture video footage and edit it, a must for all content creators. This is to help capture footage and pass on to your clients, In most jobs, you will no doubt bring in a professional crew, but do all social media posts need that? In this session, we will look at how to capture video footage for Livestream and those quick videos, in a format that will easily let you help educate clients and key stakeholders in the brands you work with.

    • How to frame a shot
    • What equipment you should use
    • Capturing footage on a mobile
    • Thinking about audio
    • Look at lighting
    • How to edit

    LinkedIn is a great platform for B2B, but are you getting the most out of it?

    Its all well and good using business pages and showcase pages, are you getting buy-in from senior stakeholders internally, or at the client end.  Do the product teams understand how and why they should be sharing campaign content.  Are you creating organic content for product teams to use?

    This session will look how you can get buy-in from wider teams and what tactics you should be used to achieve engagement

    • What is SOSTAC?
    • How can this be applied to my social media marketing?
    • Looking at situations analysis, setting objectives based on business and making objectives, defining strategies, choosing tactics to reach your goals, building a one-year, quarterly and campaign plan, setting up measurement dashboards.
    • Using SOSTAC in practice

     

    What will delegates get out of this 
    A clear structured way to plan their strategies and campaigns. 
    A load of practical tools within the framework which can be applied in different areas from researching/auditing, how to set objectives using RACE framework, understanding the key elements of what should be included in any strategy, free campaign content planning templates. 

    It’s getting harder to get noticed online and as a consequence, the costs of online marketing are spiralling. For any business wanting to get noticed, a strong content marketing strategy is critical to driving growth.

    But where to start? Well, the best social campaigns didn’t happen by accident – they are a direct result of a well-thought-out, structured and actionable plan.


    Having been part of growing a content marketing agency and now building an award-winning social media planning software, this session will give some practical and realistic advice for businesses to punch well above their weight in the digital space.

    Learn how to use Instagram Stories as part of your social media campaign, Teresa will talk you through how Insta Stories should form an integral part of any campaign, we will look at how you can grow audience and drive traffic through the creation of compelling stories.

    Influencer marketing has proved extremely successful for some brands, but how does it work? Harry Hugo founder of the Goat Agency will take you through how Influencer Marketing works, how to avoid the pitfalls and ensure that you are reaching your customers.  Harry will talk you through Influencer marketing 101, He will also be joining the panel later on in the day and is always happy to take questions from the audience.

     

    Jungle Creations are the company behind some of the biggest channels on Social Media, including “VT” and “Twisted”

    They generate over 5.5 billion video views every single month. To put that figure into perspective; that’s over two-thirds of the planet’s population!

    Jana is head of social (and also a successful YouTuber in her own right) find out how they have built this business in such a short space of time.  Jana will be explaining what it takes to build engagement, highlighting some of the recent campaigns they have created (walkers, Virgin to name a few) outlining what worked well, and why!

     

    The director of organic acquisition at uSwitch, Zoopler and Prime Location takes us through the relationship between SEO and Social Media and how we can better improve organic acquisition.  Responsible for some of the largest websites on the net Lukasz has a wealth of experience delivering results.

    McDonald’s has been an integral part of the UK high street since 1974, but on Social, there wasn’t enough positive conversation around the brand. Working hard to be the UK’s best-loved restaurant company doesn’t come easy, so join William Bonaddio (acting Social Media Editor-in-Chief) as he takes you through how McDonald’s have created an integrated strategy to ensure that every social interaction leaves people a little happier. Audience takeaways: – How he created a customer-first social strategy for one of the world’s biggest brands – Delivering creative consistency when working with multiple agencies – Creating content built to generate positive conversation

    You only need to log on to Social Networks to see a wealth of “personal branding gurus” giving you a 10 step process for authenticity and building a 6 figure business. Thankfully, Alexandra is simply authentic, named by LinkedIn as one of the top 25 users on the platform its fair to say that she knows a thing or two about the topic.

    Alex will show you how she has achieved this, and what you can do to be original, yourself without looking like everyone else trying to achieve the same thing.

    On the tools is the leading community for construction, growing from nothing to a strong engaged community, Lee will take you through the steps he has taken to build the community, and retain audience attention.  What content has worked best, and how continued algorithm changes affect reach and how they address this not just for themselves but also the brand partners.

    Andrew and Pete will be closing out the SocialDay festival, like any final act of a festival we are expecting them to bring the house down. Given the last two outings at SocialDay have involved beach balls, rain macs and water pistols we know that they will have something great lined up!

    Andrew and Pete will be helping you make the most of your content and how you can create algorithms beating hacks.

    A look at the continued changes from Twitter, what the future holds and what the recent changes will do to clean up the platform.  How can marketers now get the most out of Twitter, find out exclusively from the head honcho himself!

    PARTNERS

    Who Supporting Social Day?

    Social Day is proud to be supported by incredible brands and media.

    -HEADLINERS-

    -MEDIA PARTNERS-

    -SPEAKERS FROM-

    OUR SPEAKERS

    Speakers and Panellists

    Lee Wilcox
    Speech Time: 11:40

    Lee Wilcox

    CEO, On The Tools
    Adam Barnett
    Speech Time: 05:00 PM

    Adam Barnett

    Head of Commercial Production - ITN Productions
    Qasim Majid
    Speech Time:

    Qasim Majid

    CEO Wow Zone
    Teresa Heath-Wareing
    Speech Time:

    Teresa Heath-Wareing

    Director of THW Marketing
    Andy Lambert
    Speech Time:

    Andy Lambert

    Director, ContentCal
    Alex Packham
    Speech Time:

    Alex Packham

    Founder & CEO ContentCal
    Samantha Kelly (AKA Tweeting Goddess)
    Speech Time: 12:00 PM

    Samantha Kelly (AKA Tweeting Goddess)

    Founder of women's inspire network and 'brand ambassador for social media summit Ireland'
    Harry Hugo
    Speech Time:
    Florie Anne Virgile
    Speech Time: 05:00 PM

    Florie Anne Virgile

    COO, Citizen Press UK Ltd
    Bruce Daisley
    Speech Time: 11:05 AM

    Bruce Daisley

    VP, Twitter EMEA
    Victoria Taylor
    Speech Time: 15:00

    Victoria Taylor

    Founder and chief digital strategist at Untwisted Media
    Jennifer Quigley-Jones
    Speech Time:

    Jennifer Quigley-Jones

    Director & Founder Digital Voices
    Andrew and Pete
    Speech Time: 4:30 PM

    Andrew and Pete

    Andrewandpete.com
    Kirstie Smith
    Speech Time:

    Kirstie Smith

    Founder Make and Believe Digital
    Steven Lloyd-Barlow
    Speech Time:

    Steven Lloyd-Barlow

    Co-Founder Vidbuild.com
    Katie King
    Speech Time: 16:30 PM

    Katie King

    Managing Director of Zoodikers, and Co Founder of AI in FM
    Dean Johnson
    Speech Time: 2:00 PM

    Dean Johnson

    Head of Innovation at Brandwidth
    William Bonaddio
    Speech Time: 02:30 PM

    William Bonaddio

    Social Media Editor-in-Chief McDonald's UK
    Sarah Jones
    Speech Time:

    Sarah Jones

    Head of the Birmingham School of Media at Birmingham City University
    Georgie Gayler
    Speech Time:

    Georgie Gayler

    Social Media Director
    Lisa D. Jenkins
    Speech Time:

    Lisa D. Jenkins

    Managing Editor at Social Media Examiner
    Joanne Sweeney-Burke
    Speech Time: 09:40 AM

    Joanne Sweeney-Burke

    CEO, Digital Training Institute
    Kevin Gibbons
    Speech Time: 05:00 PM

    Kevin Gibbons

    Co-Founder, CEO @ BlueGlass
    Jana Damanhouri
    Speech Time: 9:15 Am

    Jana Damanhouri

    Global Head of Social at Jungle Creations
    Tiny
    Speech Time: 12:15

    Tiny

    Head Bot at Social Day
    Julian March
    Speech Time: 05:00 PM

    Julian March

    Managing Director, Media Games and Video Content, Future PLC
    Chris “Kubby” Kubbernus
    Speech Time: 10:21 AM
    Nic McCarthy
    Speech Time: 05:00 PM

    Nic McCarthy

    Content Director, SevenC3
    Lukasz Zelezny
    Speech Time: 04:00 PM

    Lukasz Zelezny

    Head of organic acquisition at uSwitch.com
    Mark Williams
    Speech Time:

    Mark Williams

    blogger, author and podcaster
    Dominic McGregor
    Speech Time:

    Dominic McGregor

    COO & Co-Founder Social Chain
    Robert Craven
    Speech Time:

    Robert Craven

    Author "Grow your digital agency"
    Alexandra Galviz (Authentic Alex)
    Speech Time: 01:10 PM

    Alexandra Galviz (Authentic Alex)

    LinkedIn Top Voice UK | Branding & Strategy Consultant
    Daniel Knowlton
    Speech Time: 10:15 AM

    Daniel Knowlton

    Co-founder of KPS Digital Marketing 
    Ed Couchman
    Speech Time: 9.30 AM

    Ed Couchman

    Director of Agency Partnerships, Facebook UK
    FEEDBACK

    People Say Nicest Things

    It was a whirlwind of a day, with one great speaker after another blowing our minds as they took the stage.

    CONNECTING ELEMENT

    Learned a lot at #SocialDayUK at the @CongressCentre #London last week - brilliant event shared with some great #entrepreneurs @social_day

    UniRdg_KTC ‏

    We are on our way back to Cologne 🛫 Thanks to @LucysHall for organising such a great event #SocialdayUK!

    @quintly